1. SANJEEV ARORA, Delhi +919871035454
sanjeev@hillsandholidays.com
“A matured professional with over 18 years of rich & diverse experience in IT hardware and hospitality
industries in roles requiring channel partner management, Indirect Sales, marketing & client servicing and
large account management.”
Key skills: Channel partner Management * Key Account management * BTL & Brand Management
Values & beliefs: Utmost Sincerity, high commitment to excellence with unimpeachable integrity & ethics.
Employment history
Employer Title KRAs Duration
Hills & Holidays
www.hillsandholidays.com
Partner Key Account
management
Apr 04 – Till date
Hewlett Packard (RAMMS - Payroll)
www.ramms.co.in
Manager –
Key
Accounts
Key Account
management
Feb’03 – Mar 04
Solutions Integrated Marketing Services
www.solutions-intg.com
Supervisor Channel
partner
manage
ment
Aug’02 -Feb’03
Channel Strategies Pvt. Ltd
www.denave.com
Account
Manager
BTL & Brand
Management
June ‘98 to August ‘02
Infocom Network Ltd
www.tradeindia.com/AboutUs/network.html
Sales
Executive
Direct B2B
sales
May’96- June’98
Employment history (detailed)
Hills & Holidays (entrepreneurial venture) : Apr 04 – Till date
www.hillsandholidays.com
(An adventure travel company specializing into destination management, Events, Confrences &
Training programs, corporate annual outings.
Manager –Operations
Apr 04 – Till date
• Successfully set up & steered entire business, end to end, post purchase order from planning, sourcing,
logistics/supplier relations to complete execution.
• Effectively recruited, trained and mentored team members, with a strong focus on the delivery of
quality customer services
• Always excelled in troubling shooting and problem solving , thinking outside the box, resolving key
customer issue
• Consistently maintained a high-standard of performance via exceptional service, and great attention to
detail which resulted in significantly higher repeat business & rewards.

2. • Analyzed complex situations, designed practical solutions, and implemented cost-effective plans
Hewlett Packard (HP) Project (www.ramms.co.in)
Manager – Key Accounts (RAMMS - Payroll)
Feb’03 – Mar 04
Manager – Key Accounts
• Sell across prospective customer base, carefully allocating time and effort for maximum effect (look for
early wins and profitability).
• Call on prospective clients, especially at the appropriate levels of decision-making, Conduct winning sales
negotiations. Overcome objections in order to persuade potential customers to purchase the company’s
product.
• Uses knowledge of competitors' practices to develop strategies to competitively block
• Helping channel in developing Planning strategies and activities for new accounts. Updating channel with
the product info and new product launches
• Close coordination with the regional HP office and HP corporate office.
• MIS Compiling weekly reports and sales status for updating the HP, with the same. Implementation of
schemes and promo's.
• Driving channel partners to buy from tier-1 partners of HP.
Solutions Integrated Marketing Services (www.solutions-intg.com)
Supervisor—Sales, Delhi Region for HP’s All-In-One
Aug’02 -Feb’03
• Managing team of 7 people
• Supervising site demos effectiveness to accelerate channel/retail sales.
• Supervising telemarketing initiative
• Collating /screening sales leads to track and close them by coordinating with HP’s dealer/distribution
network and personal visits with the team.
• Successfully tracking /closing corporate leads
• Identifying channel prospects and their recruitment as a channel partner.
• Planning strategies and activities for new accounts
• MIS Compiling weekly reports & sales status for updating the HP, with the same.
• Implementation of End user schemes and promo’s organized multiple road shows for HP.
Channel Strategies Pvt. Ltd (www.denave.com)
Account Manager
June ‘98 to August ‘02
CSPL undertakes channel promotion for IT products and solutions for clients like Cisco, Canon etc. Was
outsourced to Cisco and Canon as Account Manager for their various channel initiatives, from time to time.
1.0 Cisco Systems Project

3. Organized reseller meets and trainings for channel partners on Cisco’s complete range of networking products in
Mumbai and the entire North India Region.
2.0 Canon India Project
• Promoted complete range of Canon printers
• Comprehensive experience covering all aspects of channel development including pre-launch study
• Identified prospects and recruited them as channel partners.
• Was responsible for liquidation and billing stocks of second-tier channel partners ,effective
implementation of regular sales schemes
• Devised and introduced specific & unique schemes for channel partners
• Organized multiple channel meets and events.
Infocom Network Ltd. (www.tradeindia.com/AboutUs/network.html)
Sales Executive
May’96- June’98
• Business Development in varying target client profiles—individuals, small businesses and corporate,
requiring vigorous customer interaction and selling at all levels
• Promoting “FAST” (Finance against Securities in Time) from Standard Chartered Bank.
• Handled customer requiring more patience due to Bank’s stringent procedures & policies, and
particularly, in the face of competition from the unorganized sector / financers and non- banking
organizations
Personal Details
• Bachelors’ of Commerce: CCS University,1995
• Date of Birth - 5th
June 1974
• Marital Status- Single
• Address - DA 10 B DDA Flats Munirka New Delhi 110067