Through our research, we have learned that becoming a highly visible industry leader benefits the experts themselves, their firms, and their clients. The research also showed what tools experts use to generate leads and increase their visibility in the marketplace. This Slidehare presentation discusses the top 10 marketing tools Visible Experts use to drive inbound leads and expand visibility, and which tools have the highest return. Enjoy!

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#VisibleExpert
Marketing Tools to Increase Visibility

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#VisibleExpert
In our research on industry stars we
learned that becoming highly visible
brings multiple benefits for experts,
their firms, and their clients.

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#VisibleExpert
We also discovered which tools these
experts use to generate leads and
expand visibility.

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#VisibleExpert
The Top 10 Lead-Generating Tools
Visible ExpertsSM
generate leads from a wide range
of sources. The following chart shows these experts’
top 10 lead sources.

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#VisibleExpert

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#VisibleExpert
Top 10 Most Effective Tools to Raise Visibility
The average Visible ExpertSM
uses 16 tools to
expand their visibility. The following chart shows
the top 10 most impactful tools.

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#VisibleExpert

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#VisibleExpert
The 5 Marketing Tools with the
Highest Return on Effort
Measuring effort against impact, we uncovered the 5 marketing
tools that have the greatest return on effort for Visible ExpertsSM
.
1. Books
2. Online video
3. Blog posts
4. News articles
5. Keynote addresses

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#VisibleExpert
Conclusion
Visible ExpertsSM
use a wide variety of tools to boost
their visibility and to generate leads. Interestingly,
the experts’ most popular tools are also content
marketing techniques. Bottom line? When you create
free, valuable content, you help build your brand and
increase your exposure.

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#VisibleExpert
Want to learn more?
In the Hinge Research Institute’s new book, you will learn how
you or your colleagues can become Visible ExpertsSM
, driving
significant new growth and profits for your firm. You will
discover which techniques you need to build your reputation
and ascend to prominence. And you will hear from real experts
from across the professional services who have climbed to the
peak of their professions.

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Get your free copy of
www.hingemarketing.com/vebook