2. SoV M2 PROIZVOĐAČI
PO
SOV M2 x SNU YTD 2013
SAPONIA D.D.
41.30%
PROCTER & GAMBLE
26.70%
HENKEL GROUP
LABUD DOO
RECKITT BENCKISER
GROUP PLC.
Brands outside selection
17.80%
3.50%
2.20%
8.50%
SNU
SKU
556
584
817
372
393
568
298
310
354
95
99
126
52
52
52
135
143
177

3. EVOLUCIJA SOV M2 x SNU
YTD 2012 vs YTD 2013
SAPONIA D.D.
6.4
PROCTER & GAMBLE
HENKEL GROUP
3.2
-7.9
LABUD DOO
0.8
RECKITT BENCKISER GROUP PLC.
0.7
Brands outside selection
-3.1

4. 0.00%
2.50%
0.50%
0.60%
0.60%
0.80%
0.80%
0.90%
1.30%
1.80%
2.60%
2.70%
2.70%
3.00%
4.20%
4.40%
4.80%
5.10%
5.90%
7.20%
9.80%
16.90%
20.90%
SOV RETAILERS
25.00%
20.00%
15.00%
10.00%
5.00%

5. SoV M2(SNU) ProizvoĎača po trgovinama
19.10%
34.50%
31.20%
36.90%
37.10%
41.50%42.60%
38.90%40.50%
35.30%
43.50%
47.20%
50.00%
40.90%39.70%
PROCTER & GAMBLE
16.20%
33.10%
11.60%
35.30%
5.70%
Brands outside selection
3.80%
16.70%15.00%
16.00%
23.80%
9.00% 15.10%
5.40% 15.70%
16.70%
18.70%
2.20%
2.20%
6.00%
2.10%
5.60%
5.70%
6.40% 7.00% 5.60% 7.40%
19.80%18.10%
14.20%
16.60%
19.80%
13.20%11.30%11.10%
20.80%
23.60%
5.90%
14.50%
18.40%
21.90%25.00%
14.00%
23.50%
9.10%
40.30%40.30%
26.50%
14.30%
12.20%17.60%
40.60%
16.40%
57.40%
22.50%
33.30%
26.40%
22.20%
LABUD DOO
RECKITT BENCKISER GROUP PLC.
27.10%
33.30%
33.00%
42.80%
14.60%
12.80%
34.80%
HENKEL GROUP
35.70%35.30%
14.80%
28.60%
25.50%
32.60%
10.70%
9.50%
SAPONIA D.D.
36.20%
2.10% 10.60%
9.80%
5.80% 5.80% 23.40%
7.30% 1.20% 7.10% 8.70%
2.40% 0.80%
39.30%38.20%
2.80% 10.80%
6.60% 1.40%
8.80%
0.10%
12.50%
3.90%
5.80%

6. Brend vs Private Labels SoV
SNU X M2
YTD 13
Nacionalna robna
marka
94%
Privatna robna marka
6%

7. HIT PROIZVOD

8. Hvala na pažnji
Vaša pitanja možete postaviti na
ernest@hiper-com.com
Tel: +381 (0) 69 36 46 330