A business must take into consideration the amount of Hispanic online consumers that currently have access to their company as well as the potential market for an online business.
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Sizing Current and Potential Hispanic Markets
1. 1. Sizing Individual Markets for Products and Services
How many Spanish-speaking prospective customers could you reach with
the new Spanish-language SEO campaign?
What percentage of this pool of Spanish-speaking prospective customers
is Spanish-reliant or Spanish-preferred?
How do Spanish-reliant and/or Spanish-preferred prospective customers
fit into your short- and long-term goals and your overall business
strategy?
Sizing Current and Potential Hispanic Markets 1
www.HispanicMarketAdvisors.com
2. 2. Researching Potential Market Situations
Helps you gain understanding on how the Hispanic consumers spend
their money so you can apply it to how your business presents and
markets products and services
It also helps to create a friendly and inviting place for potential Hispanic
consumers to enjoy spending their monetary resources
Bilingual websites allows your Hispanic clients to interface with your
company and create business flow
Sizing Current and Potential Hispanic Markets 2
www.HispanicMarketAdvisors.com
3. 3. Determining Competitor Influence
Research what efforts your competitors may have put towards
tending to the Online Hispanic market
Determine how much influence they will hold amongst the current
and future Hispanics that have online access
Learn ways to connect with the online Hispanic market and improve
your competitors efforts
Sizing Current and Potential Hispanic Markets 3
www.HispanicMarketAdvisors.com