1. Precise Location Technology
Enhancing the User Experience
John Kavulich
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2. Agenda
 Qualcomm Introduction
 Location Technology Acceptance
 Evolving Wireless Location Technology
 Location Awareness
 Wrap-up
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3. Qualcomm Business Units
15,400 employees
144 Locations Worldwide
Pro forma Revenue
$10.39B FY2009
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4. Location Technology
Acceptance
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5. Location Adds Relevance
Cell Sector ≈ 200m-+5km
“What Part of town?
Assisted-GPS ≈ 3m – 50m
“What street corner?”
Trust is built on a positive experience.
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6. Widespread Technology Adoption
 Depth QPointTM/gpsOne™ Solution
Sources
– Dynamic, Multi-mode Solution Most Accurate
GPS/AGPS
Estimates Hybrid
AFLT
Mixed Cell Sector
– UE-Based/UE-Assist Safety Net
Cell Sector
– Wireless Standards BS Region
System/Default
Less Accurate
– Multiple O/S Support
 Breadth
– Over 50 QPoint wireless
operators globally
– ~ 0.5B cumulative gpsOne
Devices
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7. Evolving Wireless Location
Technology
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8. Evolving Wireless Location Technology
Cell Sector/ AGPS/ Predictive Hybrid/WiFi Femtocell/ Multi-GNSS
GPS TDOA Assistance Other
Initial technology; First phase of Driven by Introduced Leveraging Addition of
limited use and Mass Adoption of Navigation and precise solutions wireless network GLONASS,
capabilities Location improvements to for many corner evolution and Galileo,
Technology UE-based TTFF cases infrastructure COMPASS, etc.
Pre-2000 Timeline 2010+
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9. Inertial Sensors Supplement Wireless
Positioning
 Many handset vendors starting to integrate
inertial sensors as they become more cost-
effective and size optimized
 Inertial sensors that complement and
supplement existing position location
technologies:
– Accelerometer (computes speed)
– Gyros (determines direction changes)
– Compass (provides starting direction and
orientation)
– Pressure Sensors (provides elevation)
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10. Location Awareness
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11. Ever-Evolving Mobile Platform
Location
Aware
Location Aware vs. Location Capable
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12. Of Interest
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13. Wireless Connectivity Battle
 Silos of service have been created both
inside/outside operator networks
– Nokia, Google, Apple, Microsoft, Skyhook, Palm,
Yahoo, etc.
 Server requests, including those for location (AGPS,
LTO, WiFi, etc) connect to whom?
 Importance of this connectivity
– Creation and Monetization of collected data thru
adverts/reselling locations/social predictions
 There will be winners (those who spend and
execute) and there will be casualties (those who do
not execute or do nothing)
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14. Delivering Ubiquitous Positioning
Telefonica
Vodafone
?
Aggregator Request
Orange
T-Mobile
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15. Wrap-up
 AGPS Wireless Location Technology Has Been
Accepted on a Global Scale on Millions of Devices
 Location Aware Devices can Enhance All
Applications, not just Navigation
 Wireless Positioning Technology Continues to
Evolve with Hybrid Approaches Becoming the Norm
 Aggregation is Needed, while Server Connections
will help decide winners and losers
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16. Thank You
John Kavulich
Director, Qualcomm, Inc.
kavulich@qualcomm.com
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