Search Sends Freight Company into Top Ten The Challenge Parcel2Go wanted to boost its online presence and needed to better understand how search engine marketing could help effectively accomplish this goal. The Solution Using Hitwise Search Intelligence™, Parcel2Go identified the most effective keywords driving traffic to key competitors in its industry, and variations on those keywords, and implemented them on Google AdWords in February 2006. Following the start of the pay-per-click (PPC) campaign, Parcel2Go significantly increased the traffic it was receiving from search engines, from 27% in February to 65% in June 2006. In addition, Parcel2Go has more than doubled its market share since February, increasing its rank within the Hitwise Freight & Storage industry from #16 to a high of #5 in April 2006.

1. Search sends Freight Company into Top Ten
The Challenge
To better understand the potential of search marketing to boost the online Hitwise at work:
presence of Parcel2Go.
The Solution
In January 2006, Parcel2Go purchased Hitwise to help guide its search term
marketing strategies. Having seen the potential of search marketing among
Competitive Insights for
industry leaders, Parcel2Go turned to Hitwise for insight into competitive
Search Marketing
strategies with regards to developing keyword lists, search engine selection,
and budget allocation. Industry
Business and Finance: Freight
Using Hitwise Search IntelligenceTM, Parcel2Go identifi ed the most effective & Storage
keywords driving traffi c to key competitors in its industry, and variations on
those keywords, and implemented them on Google AdWords in February
2006.
Following the start of the pay-per-click (PPC) campaign, Parcel2Go
“Hitwise has allowed us
signifi cantly increased the traffi c it was receiving from search engines, from to accurately pinpoint
27% in February to 65% in June 2006. the ROI of our marketing
In addition, Parcel2Go has more than doubled its market share since spend” explains
February, increasing its rank within the Hitwise Freight & Storage industry
from #16 to a high of #5 in April 2006.
Richard Mercer. “The
Parcel2Go subsequently achieved the Hitwise Top 10 Award within the
detailed reports allow
Freight and Storage industry for the period April-June 2006, and now proudly our company to make
displays the award on its home page. calculated decisions
The Benefits based on current and
In using Hitwise to identify the most effective keywords for its business,
Parcel2Go acheived an ROI of 150% from its initial search campaign
historical industry
investment. trends.”
“Hitwise has allowed us to accurately pinpoint the ROI of our marketing Richard Mercer,
spend,” explains Richard Mercer. “The detailed reports allow our company to
Business Development
make calculated decisions based on current and historical industry trends.”
Manager,
Parcel2Go
About Experian Hitwise
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