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MEASURING IMPACT
WE SOUGHT TO UNCOVER THE IMPACT OF AN
UNDERGRADUATE DEGREE OR CERTIFICATE ON
THE LIVES AND CAREERS OF ADULT LEARNERS
EIGHT INSTITUTIONS PARTICIPATED IN
THE STUDY FROM SEPTEMBER 2013
TO FEBRUARY 2014.
THIS IS WHAT
WE FOUND…
A TYPICAL RESPONDENT
Graduated
between
2008-2013
Was between
24–44 years old
Worked full or part-
time while enrolled
Earned less
than $60k
16%
32%38%
11%
4%
Extremely satisfied Very satisfied Somewhat satisfied Not very satisfied Not at all satisfied
A SEPARATE STUDY OF 988 INDIVIDUALS WHO COMPLETED
HIGH SCHOOL OR RECEIVED A GED RESPONDED THAT THEY
WERE INTERESTED IN HIGHER EDUCATION.
LESS THAN HALF WERE EXTREMELY OR VERY
SATISFIED WITH THEIR JOB.
40% OF BENCHMARK PARTICIPANTS
ARE VERY OR EXTREMELY INTERESTED IN GETTING A
BACHELOR’S DEGREE
26% ARE VERY OR EXTREMELY LIKELY TO RETURN TO COLLEGE
WITHIN THE NEXT FIVE YEARS
&
FINANCES AND TIME ARE THE MOST SIGNIFICANT
CONSTRAINTS TO EARNING A BACHELOR’S DEGREE.
45%
42%
Somewhat
agree
Strongly
agree
Classes are too
expensive
Classes are too
time
consuming
Somewhat
agree
Strongly
agree
22%
45%
A BACHELOR’S
DEGREE PAYS OFF:
4.5% UNEMPLOYMENT
FOR COLLEGE
GRADUATES VS. 8.3%
FOR HIGH SCHOOL
GRADUATES
A BACHELOR’S DEGREE ESPECIALLY STARTS PAYING
OFF FOUR YEARS OUT FROM GRADUATION
$0.00
$10,000.00
$20,000.00
$30,000.00
$40,000.00
$50,000.00
$60,000.00
Benchmark,
no degree
Certificate, no
bachelor's
Associate's
degree
Bachelor's 1
year out
Bachelor's 2
years out
Bachelor's 3
years out
Bachelor's 4
years out
Bachelor's 5
years out
Certificate
w/bachelor's
Certificate
w/graduate
degree
$44,167
$34,054
$38,879
$44,481
41% OF THOSE WITHOUT A DEGREE BUT WHO
HAVE EARNED A CERTIFICATE SAY
THEY CHANGED FIELDS OR CAREERS
70% OF
BACHELOR’S
DEGREE EARNERS
SEE AN INCREASE
IN INCOME IN
LESS THAN 5
YEARS,
SOME DOUBLING
THEIR SALARY
73%63%78%
*Benchmark participants were not asked to rate this statement.
EARNING A DEGREE
SIGNIFICANTLY HELPS
ADULTS REACH THEIR
CAREER GOALS
PERCENT WHO “STRONGLY” OR
“SOMEWHAT” AGREE THAT “MY DEGREE
PROGRAM EQUIPPED ME WITH SKILLS TO
ADVANCE IN MY CAREER*”
Certificate Associate’s
degree
Bachelor’s
degree
INDIVIDUALS IN THE DEGREE-GRANTING
OR CERTIFICATE PROGRAMS REPORT
SIGNIFICANTLY GREATER
PROGRESS TOWARD
CAREER GOALS
CAREER GOALS.
ALTHOUGH MANY
PARTICIPANTS WOULD LIKE
TO CHANGE JOBS, THEY
BELIEVE THEIR CREDENTIALS
HAVE HELPED ADVANCE THEIR
CAREERS.
85%
OF BACHELOR’S DEGREE HOLDERS
RESPONDED THAT THEY FELT MORE
CONFIDENT IN THEMSELVES AFTER
EARNING THEIR DEGREE
FOR MANY STUDENTS,
THERE WAS NO SINGLE STUDENT SERVICE THAT WAS
HIGHLY
VALUED IN TERMS OF WORKPLACE PREPARATION
*Financial aid and student support/advising services were most used by respondents
CONCLUSION?
INSTITUTIONS
SHOULD BETTER
COMMUNICATE THE
VALUE OF A
DEGREE
AS WELL AS HELP STUDENTS
IDENTIFY THE BREAK-EVEN POINT
MEASURE THE IMPACT OF
UNEMPLOYMENT/JOB SECURITY
&
AND FINALLY,
ADDRESS TIME
AND WORK
CONFLICTS WITH
MORE HYBRID &
ONLINE
PROGRAMS
PARTICIPATE IN PHASE 2
Jim Fong
Director, UPCEA Center for Research & Consulting
jfong@upcea.edu
Phone: 814.308.8424
Todd Bloom
Chief Academic Officer, Hobsons
todd.bloom@hobsons.com
Phone: 703.859.7386

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Measuring Impact: A Pilot Study of Adult Student Gains and Satisfaction

  • 2. WE SOUGHT TO UNCOVER THE IMPACT OF AN UNDERGRADUATE DEGREE OR CERTIFICATE ON THE LIVES AND CAREERS OF ADULT LEARNERS
  • 3. EIGHT INSTITUTIONS PARTICIPATED IN THE STUDY FROM SEPTEMBER 2013 TO FEBRUARY 2014. THIS IS WHAT WE FOUND…
  • 4. A TYPICAL RESPONDENT Graduated between 2008-2013 Was between 24–44 years old Worked full or part- time while enrolled Earned less than $60k
  • 5. 16% 32%38% 11% 4% Extremely satisfied Very satisfied Somewhat satisfied Not very satisfied Not at all satisfied A SEPARATE STUDY OF 988 INDIVIDUALS WHO COMPLETED HIGH SCHOOL OR RECEIVED A GED RESPONDED THAT THEY WERE INTERESTED IN HIGHER EDUCATION. LESS THAN HALF WERE EXTREMELY OR VERY SATISFIED WITH THEIR JOB.
  • 6. 40% OF BENCHMARK PARTICIPANTS ARE VERY OR EXTREMELY INTERESTED IN GETTING A BACHELOR’S DEGREE 26% ARE VERY OR EXTREMELY LIKELY TO RETURN TO COLLEGE WITHIN THE NEXT FIVE YEARS &
  • 7. FINANCES AND TIME ARE THE MOST SIGNIFICANT CONSTRAINTS TO EARNING A BACHELOR’S DEGREE. 45% 42% Somewhat agree Strongly agree Classes are too expensive Classes are too time consuming Somewhat agree Strongly agree 22% 45%
  • 8. A BACHELOR’S DEGREE PAYS OFF: 4.5% UNEMPLOYMENT FOR COLLEGE GRADUATES VS. 8.3% FOR HIGH SCHOOL GRADUATES
  • 9. A BACHELOR’S DEGREE ESPECIALLY STARTS PAYING OFF FOUR YEARS OUT FROM GRADUATION $0.00 $10,000.00 $20,000.00 $30,000.00 $40,000.00 $50,000.00 $60,000.00 Benchmark, no degree Certificate, no bachelor's Associate's degree Bachelor's 1 year out Bachelor's 2 years out Bachelor's 3 years out Bachelor's 4 years out Bachelor's 5 years out Certificate w/bachelor's Certificate w/graduate degree $44,167 $34,054 $38,879 $44,481
  • 10. 41% OF THOSE WITHOUT A DEGREE BUT WHO HAVE EARNED A CERTIFICATE SAY THEY CHANGED FIELDS OR CAREERS
  • 11. 70% OF BACHELOR’S DEGREE EARNERS SEE AN INCREASE IN INCOME IN LESS THAN 5 YEARS, SOME DOUBLING THEIR SALARY
  • 12. 73%63%78% *Benchmark participants were not asked to rate this statement. EARNING A DEGREE SIGNIFICANTLY HELPS ADULTS REACH THEIR CAREER GOALS PERCENT WHO “STRONGLY” OR “SOMEWHAT” AGREE THAT “MY DEGREE PROGRAM EQUIPPED ME WITH SKILLS TO ADVANCE IN MY CAREER*” Certificate Associate’s degree Bachelor’s degree
  • 13. INDIVIDUALS IN THE DEGREE-GRANTING OR CERTIFICATE PROGRAMS REPORT SIGNIFICANTLY GREATER PROGRESS TOWARD CAREER GOALS CAREER GOALS.
  • 14. ALTHOUGH MANY PARTICIPANTS WOULD LIKE TO CHANGE JOBS, THEY BELIEVE THEIR CREDENTIALS HAVE HELPED ADVANCE THEIR CAREERS.
  • 15. 85% OF BACHELOR’S DEGREE HOLDERS RESPONDED THAT THEY FELT MORE CONFIDENT IN THEMSELVES AFTER EARNING THEIR DEGREE
  • 16. FOR MANY STUDENTS, THERE WAS NO SINGLE STUDENT SERVICE THAT WAS HIGHLY VALUED IN TERMS OF WORKPLACE PREPARATION *Financial aid and student support/advising services were most used by respondents
  • 18. AS WELL AS HELP STUDENTS IDENTIFY THE BREAK-EVEN POINT MEASURE THE IMPACT OF UNEMPLOYMENT/JOB SECURITY &
  • 19. AND FINALLY, ADDRESS TIME AND WORK CONFLICTS WITH MORE HYBRID & ONLINE PROGRAMS
  • 20. PARTICIPATE IN PHASE 2 Jim Fong Director, UPCEA Center for Research & Consulting jfong@upcea.edu Phone: 814.308.8424 Todd Bloom Chief Academic Officer, Hobsons todd.bloom@hobsons.com Phone: 703.859.7386