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Catwalk for BMC Cancer Care




       Thursday, June 27 2013
                  State Room
            60 State Street, Boston
          Thursday, June 27 2013
                        State Room
                  60 State Street, Boston
Inaugural event
The first annual Catwalk for BMC Cancer Care was a 
rousing success. Celebrities, models, cancer care 
survivors and even some of BMC’s Cancer Care 
healthcare workers strutted the stage, displaying six 
different designers’ custom styles.  
Benefits BMC’s
    Cancer Care Center
Cancer is the #1 killer in the low-income
communities served by BMC

At BMC’s Cancer Care Center our experienced 
cancer specialists combine their extensive 
knowledge and expert skills to focus on each 
patient’s needs. This comprehensive, multi‐
specialty team approach to diagnosis, 
treatment and follow‐up ensures that the most 
up‐to‐date options and recommendations are 
offered to patients in a timely and coordinated 
way. 

Enrollment for Cancer Clinical Trials at BMC
includes 9% of newly diagnosed cancer
patients, 300% higher than the national
average, with rates of enrollment for minority
patients greatly exceeding national norms.
2012
The sold‐out crowd at The State Room cheered all 
night long as they were inspired by cancer survivors 
having a great time on the catwalk.  More than a few 
standing ovations were delivered by the audience 
that night.  An event packed with laughs, cheers, and 
tears made this a night to remember. 




                                                    At The Catwalk for BMC Cancer Care, everyone walked away 
                                                    with a smile on their face and a very fond memory of the 
                                                    night.  The audience cheered, the models and celebrities 
                                                    offered their services for next year, and the cancer survivors 
                                                    confirmed they would love to do the event again.  

                                                    This was the year that we began the tradition of a knock‐out 
                                                    fashion show that celebrates cancer survivors and fashion.
The Designers
Sara Campbell
Gold for Bone Cancer
The Designers
June Montesion
Purple and Violet for Hodgkins Disease
The Designers
Avni Trivedi
Gray and White  for Brain Cancer
The Designers
Christina Pierce
Cancer Color Medley
The Designers
Julie Kontos
Teal for Ovarian Cancer
The Designers
Candice Wu
Pink for Breast Cancer
Catwalk 2013
       We would like YOU to be a part of this tradition.
Celebrate BMC Cancer Survivors at the second annual Catwalk for BMC Cancer Care.  This unique event 
incorporates local and national designers, professional models AND survivors on the runway. Attend this event 
and see the beauty and strength these survivors have when they are walking the catwalk in one‐of‐a‐kind 
creations designed specifically for them. Also joining the models and survivors on the runway are BMC staff 
members and local celebrities.
                                    Presenting Sponsor - $20,000
                                    ‐ Logo on backdrop and runway                     Avant-Garde - $3,500
                                    ‐ Full Page ad on inside front cover of program   ‐ Logo promotional material
                                    ‐ 6 Event tickets                                 ‐ Logo and link on website
                                    ‐ Prominence on red carpet  “step & repeat”       ‐ Facebook and Twitter promotion
                                    ‐ Logo on promotional material                    ‐ 2 event tickets
                                    ‐ Logo and link on website                        ‐ Name and logo on emails
                                    ‐ Name and logo on emails                         ‐ Verbal event recognition
                                    ‐ Major verbal event recognition
                                    ‐ Promotion through media sponsors including Channel 7

                                                                                    Ready-to-Wear -
                                     Haute Couture - $10,000                        $1,500
                                     ‐ Logo on runway                               ‐ Logo promotional material
                                     ‐ Full Page ad in program                      ‐ Logo and link on website
                                     ‐ 4 event tickets                              ‐ Facebook and Twitter promotion
                                     ‐ Signage at event
                                     ‐ Logo on promotional material
                                     ‐ Logo and link on website
                                     ‐ Overall media recognition                     VIP table –
                                     ‐ Recognition in event emails                   $1,000
                                                                                     ‐ Seats four people in the 
                                                                                     VIP upper level table
Backdrop Sponsorship
In addition to rocking 
the house with great 
styles and fabulous 
people, The Catwalk is a 
great way for companies 
to support cancer care 
at BMC, while 
simultaneously creating 
an eye‐catching 
branding and awareness      X
opportunity.

For the 2013 Catwalk, 
there will be an 
opportunity to display a 
company’s sponsorship 
on the runway backdrop 
(see ‘X’ in photos).

Backdrop sponsors will 
forever have their 
names & logos 
connected with a night 
of roaring                      Backdrop = X
entertainment and 
heartfelt emotion.
Backdrop Sponsorship
                           X

     X



                                   X




                       X
         X                     X

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2013 Catwalk for BMC Cancer Care