Semi-automated personalized communication for non-profits

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Diplomverteidigung von Dirk Reinhold zum Thema "A semi-automated, personalized communication environment: An approach to stakeholder communication for non-profit organizations" am Lehrstuhl für Wirtschaftsinformatik, insbes. Informationsmanagement (www.wiim.de) an der Technischen Universität Dresden.

A semi-automated, personalized communication environment An approach to stakeholder communication for non-profit organizations Dirk Reinhold

Preface Communication and personalization ,[object Object],[object Object],[object Object],[object Object],Communication Personalization ,[object Object],[object Object]

Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Preface Strategic objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

A supportive framework Framework structure Content layer Semantic layer Presentation and application layer Project repository Logical component Personalization component Database component Content repository

A supportive framework Content layer Content layer Database component Content repository

A supportive framework Semantic layer Content layer Semantic layer Project repository Logical component Database component Content repository

A supportive framework Personalization (1) Content layer Semantic layer Presentation and application layer Project repository Logical component Personalization component Database component Content repository

Segmentation Segmentation on demand http://blogs.freshminds.co.uk/research/wp-content/uploads/2008/12/oranges.jpg

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Outlook ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Backup (4) Research design ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Research aim Research questions

Model modification Application of scopes

Model modification Application of facets

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Semi-automated personalized communication for non-profits

1. A semi-automated, personalized communication environment An approach to stakeholder communication for non-profit organizations Dirk Reinhold

5. The information model

6. A supportive framework Framework structure Content layer Semantic layer Presentation and application layer Project repository Logical component Personalization component Database component Content repository

7. A supportive framework Content layer Content layer Database component Content repository

8. A supportive framework Semantic layer Content layer Semantic layer Project repository Logical component Database component Content repository

9. A supportive framework Personalization (1) Content layer Semantic layer Presentation and application layer Project repository Logical component Personalization component Database component Content repository

10. Segmentation Segmentation on demand http://blogs.freshminds.co.uk/research/wp-content/uploads/2008/12/oranges.jpg

11. Segmentation Segment data gathering

12.

13.

14. A semi-automated, personalized communication environment An approach to stakeholder communication for non-profit organizations Dirk Reinhold

15. Backup (1) Framework (complete)

16. Backup (2) Logical component

17. Backup (3) NPO and its stakeholders

18.

19. Model modification Application of scopes

20. Model modification Application of facets