The document outlines 5 easy steps to make money in the digital food marketplace: 1. Set goals for awareness, branding, engagement, revenue, and get feedback with deadlines. 2. Get found by choosing online/mobile platforms and creating relevant content to attract new customers. 3. Gamify experiences to increase engagement and loyalty through rewards rather than punishment and experimentation. 4. Invest in technology like free WiFi, mobile ordering/payment, and keep up with emerging technologies like virtual currency. 5. Stay informed on industry trends by following thought leaders and registering for free eBooks on digital marketing and social media.