1. Zillow and Trulia
Other ways to be noticed online

2. ∗ According to Trulia:
“Whether you define
ROI as
Return on Investment
or Realtor on Internet,
Trulia’s business was
built on the premise of
helping agents and
brokers improve their
ROI. “You do this out of
the goodness of your
heart?” You might ask.
The answer: We have
good hearts, but the
bottom line is that if we
can’t prove our ROI to
you, we don’t have a
business.”
Trulia

3. ∗ Zillow.com is an online real estate database that was founded in 2005 by Rich Barton
and Lloyd Frink, former Microsoft executives and founders of Expedia. The website
uses a proprietary algorithm called the "Zestimate" to appraise property values based
on undisclosed factors. Sellers can use Zillow as a marketing tool by appraising their
properties, posting property information such as improvements and access to major
roads; and comparing nearby property value appraisals. Buyers can freely access and
track such information online. The website currently tracks 52 million valuations
throughout the United States.Although Zillow is ranked in the top 300 U.S. sites in
terms of traffic by Alexa,it has encountered controversy over appraisal licensing
violations in some states and inaccuracies and inconsistencies of its Zestimate
appraisal algorithm – from Wikipedia
∗ Essentially, it is one of the first sites, together with Trulia,
RE/MAX and Realtor.com, that homebuyers (and sellers
wondering price) go to
Zillow – what is it?

4. ∗ You can put up a profile on both Zillow and Trulia
for free. This is probably the best return of your
time as far as these two sites goes.
∗ From there, you want to take the time to “claim”
your listings and add information. Take control and
advantage of Trulia’s and Zillow’s positioning in
search.
For a minimum investment of time…

5. ∗ www.zillow.com
∗ Click on “register” in upper right hand corner;
∗ Click on Yes when you are asked if you are a real
estate professional
∗ Entire process should take about 10 minutes to
get your contact info out there (make sure that
you have a photo to upload)
Zillow

6. Screenshot:

7. ∗ Zillow:
∗ Add Virtual Tour link;
∗ Add Captions to Photos;
∗ Update Home Facts Info;
∗ Add Additional Home Features;
∗ Add Language
∗
∗ (PLUS)
∗
∗ *******************************************************************************
∗ Caution! The Zillow Zestimate® can be significantly different than the actual market value for this property. Please
call me with any questions or for more information on the attributes Zillow may have missed.
∗ *******************************************************************************
∗ Please also Visit www.HomesJustForYou.com for more information on our Team, and the comprehensive Seller
Marketing and Buyer Representation Services we offer.
∗
∗ Add Things you love;
∗ Add School and Neighborhood information
Enhance Zillow Listing

8.  www.trulia.com
 Click Sign Up (upper right hand 1st
screen). On second screen:
Again, you will need a photo. Less than 10 minute sign-up.
According to Trulia…
 More than 7 million active buyers and sellers search Trulia for real estate every month. Most of
these are not on Realtor.com, 72% will purchase or list in a year, 70% do not have an agent
Trulia

9. Find Listings on Trulia

10. Enhance Trulia Listing
∗ Trulia:
1. Add Virtual Tour link;
2. Update Price and details Info;
3. Add Language
∗
∗ (PLUS)
∗
∗ ******************************************************************************
***************************************************
∗ Caution! The Trulia Price Comparison can be significantly different than the actual market value
for this property. Please call me with any questions or for more information on the attributes
Trulia may have missed.
∗ ******************************************************************************
***************************************************
∗ Please also Visit www.HomesJustForYou.com for more information on our Team, and the
comprehensive Seller Marketing and Buyer Representation Services we offer.

11. ∗ 20 minutes of your time.
∗ What can you do to round out ½ hour? Do the same
thing on Google Places. Go to
http://www.google.com/local and click Put your
business on Google Maps
∗ Again, this is Free, and you always show up on Google
Maps when someone is searching locally for a Realtor.
Cost

12.  Zillow.com
 Trulia.com
 Google.com/local
 PLUS about ½ hour =
 Passive (i.e. no-work) exposure for your name to people who are
actively interested in buying or selling a home. Use the Free option
for each.
 Claim and enhance your listings for better exposure for your sellers
Recap