Discover best practices for using social media to build relationships with homebuyers, sellers and renters. Real estate professionals learn marketing tactics to use on Facebook, Twitter, Instagram, Pinterest and Google+ as presented by Erica Campbell Byrum, Director of Social Media for Homes.com and ForRent.com and 2014 Social Media MVP award recipient from PR News.

1. Social Media for Real Estate
Where to Focus, How to Engage, and When to Start
Erica Campbell Byrum
Director of Social Media for Homes.com
Recently named Social Media MVP by PRNews

2. Director of Social Media
Homes.com & For Rent Media Solutions.
Named to PRNews’ inaugural Social Media
MVP list
Developer of flagship products FRSocial and
Homes.com Social
National public speaker
Erica Campbell Byrum

3. THE STATE OF
SOCIAL MEDIA

4. Source: Leverage

5. Source: Facebook

7. Source: Instagram

9. MOBILE PROFILE
Company
Name,
Profile,
URL
Profile
Pic
Photos
Followers &
Following

10. Source: Instagram

11. FILTER OPTIONS

12. FILTER OPTIONS
BEFORE AFTER

13. Sources: Nielsen, Nirogram, Experian, and Emarketer

17. THE PIN CYCLE
How a pin meets new people

18. Sold within 6 days of being on Pinterest!!

19. ADD THE PIN IT BUTTON

20. GET VERIFIED

21. PINTEREST PLACE PINS
Include a map, address
& phone number

22. Source: Twitter

23. TWITTER PROFILE

24. PINNED TWEET
Resembles the
Facebook "Highlight"
option. This allows you
to display your most
"important” Tweets at
the top of your Twitter
profile.

25. POPULAR TWEET
Tweets that get the
most engagement will
appear in larger font
than regular tweets.

27. Source: YouTube

29. Social in the Top 10
Google+
Facebook Shares
Facebook Comments
Facebook Likes
Pinterest
Tweets
SOCIAL SIGNALS
Source: Search Metrics

30. SOCIAL SIGNALS
Source: Search Metrics

31. CREATIVE WAYS TO
VISUALLY TELL
YOUR STORY

32. SECURE CUSTOM URLS
Vanity URLs make URLs more memorable,
making it easier to find you.

33. SOCIAL BUTTONS
Adding the social media badges
to your website encourages
visitors to follow you.
Add the Share, ‘Like’, Tweet and
+1 buttons to encourage visitors to
share.

34. CROSS-PROMOTE
Cross- promote in both online and offline
communications to increase followers

35. CROSS-PROMOTE
Increase follower growth by cross-
promoting to other social accounts

36. ADD REVIEWS & SOCIAL SHARING

37. ADD RELEVANT HASHTAGS

38. ADD RELEVANT HASHTAGS
Use hashtags to get your
content discovered

39. ADD RELEVANT HASHTAGS
Use hashtags to get your
content discovered

40. ADD HELPFUL CONTENT

41. ADD HELPFUL CONTENT
People love a
good checklist!

42. ADD HELPFUL CONTENT
A post in a
community
generates more
engagement than
on the stream.

43. SLIDESHARE

44. #2 on
Google

46. MEET THE TEAM/CULTURE
Link back to your About
Us page on your site

47. SHOWCASE LISTINGS Add
descriptions &
hashtags

48. HIGHLIGHT FEATURES

49. OPEN HOUSE

50. CUSTOMER TESTIMONIALS

51. LOCAL
• Neighborhoods
• Dining Guide
• Shopping
• Nightlife
• Events
• Entertainment
• Schools
• Local Businesses
• Professional/Home Services

52. LIFESTYLE CONTENT
• Seasonal
• Home Décor
• Small spaces
• Closets
• Kitchens
• Wine cellars
• Recipes
• Hobbies
• Fashion/Style
• Luxury Cars
• Sports
• Landscaping
• Crafts/DIY Projects

53. SNEAK PEEK

54. STAGING

55. RUN A CONTEST Crowdsource content
from employees &
clients

58. USE UGC PHOTOS FOR ADS
Repurpose consumer
generated contest photos
for Facebook Ads

59. MAINTAIN AN ACTIVE G+ PAGE
Click through to
your G+ page
Follow directly
from search
See recent posts

60. MAINTAIN AN ACTIVE G+ PAGE
Click through to
your G+ page

61. GOOGLE AUTHORSHIP

62. GOOGLE AUTHORSHIP

63. LINK YOUR G+ & YOUTUBE
Source: Search Metrics
Your Hangouts on Air
are automatically
posted to your Google+
page and YouTube
channel
Video posted to your
YouTube channel are
automatically posted
to your Google+
followers

65. REPURPOSE CONTENT

68. bitly.com/AboutECB
@EricaCampbell
@HomesDotCom
+HomesDotCom
/HomesDotCom
/HomesDotCom
/HomesDotCom
Erica Campbell Byrum
Director of Social Media
Homes.com & ForRent.com