The document discusses how the real estate market has changed and what home sellers need to do to attract buyers. It notes that simply hiring a real estate agent is no longer enough, as buyers are now more proactive in searching for homes online and have specific needs and criteria. To sell their home, sellers must provide buyers with complete and accurate property information, high-quality visuals like photos and videos, and ensure their realtor's contact information is easily accessible to buyers online. This will help ease the home search process for buyers and better position the seller's property against competition.

1. © Ruark Consulting Group 2014

2. The goal of selling your home as quickly as possible has been quite a
challenge for most home owners.
In fact most home owners believe hiring a real estate agent will do the
trick and they will just sit back and wait for the right buyer to walk
through their home and say “I’ll take it.” Only to find out that isn’t
always the case.

3. Although a real estate agent is highly needed to sell your home, they
may not come with the total package required to sell your home
Selling a home takes much more work than it use too a few years ago.
Before the great recession a buyer would go to a Realtor and pick out
some houses to go see to find the one that they want.
Now buyers are bringing the properties that they want see to the
Realtor, which means the game has changed.

4. What this means for home sellers…
There is big change in the way that new home buyers buyers are
searching for a new home, it has become very difficult to get the
right buyers to your front door. Unless…

5. … you give buyers what they need.
An attractive home, with a lot of value, and a great price. That what
buyers are looking for.
Remember one thing, value and price are not the same. Presenting a
home that appears to be worth more than what your asking for will
get the attention of any buyer looking in your market range.

6. New home buyers have needs just as much as the seller does. Being
able to cater to these needs will put your property in a better position
online. There are 4 very important criteria's that you must meet:
Complete Property Information
Accurate Property Information
Quality Visuals
Best Contact Information

7. Buyers have a tough time finding the right home. When a seller eases
the process by providing more information to a buyer searching online,
they will have a much better outcome when trying to sell their
property.
Realtor.com, Zillow.com, and the many others are being searched
millions of time a month by buyers.
That means hundreds of buyers are able to look at your property and
never have to visit your home. If your listing is not on it’s A-game then
you could be loosing buyers to your competition

8. Your property’s visuals consist of a video tour, a floor plan, and
photographs. All highly important when trying to attract buyers.
Most property listings online do not offer all of the visuals just
mentioned. And the listings that only offer photographs do not
always comprise of the maximum amount.

9. Besides the visuals of your property buyers need to have complete
and accurate information about your home so that they can have
all of the information that they need when searching for a home
online.

10. Lastly your agent or broker needs to have the best ways to contact
them when a buyer becomes interested in your property.
Most buyers will not leave a message and that could be an
opportunity that you have lost to sell your home. Providing this type
of information to buyers gives them instant access to your home at
all times.

11. Follow Me @Stagingtools
Free Home Selling Boot Camp
Homestagingtools.com/boot-camp