Cloud Computing: Trends to watch in 2016

© 2016 IBM Corporation
IBM Market Development & Insights
Note: This report is based on internal IBM analysis and is not meant to be a statement of direction by IBM nor is IBM committing to any particular technology or solution.
Cloud Computing Trends to Watch in 2016
Hybrid adoption grows as development platforms mature
IBM HorizonWatch 2016 Trend Report – External Version
Melissa Hennessey, Cloud Category Market Development Leader
David Vincent, Senior Analyst, Cloud Market Development , MD&I
Polly Frierson, Product Manager, Cloud Computing, bluemine
Bill Chamberlin, Product Manager, HorizonWatch, bluemine
February 22, 2016

About This Trend Report
2 HorizonWatch 2016 Trend Report: Cloud Computing (External Version)22Feb2016
 Purpose: The slides provide an overview on the Cloud Computing trend for IBM
clients
 Content: Summary information about the Cloud Computing trend is provided along
with many links to additional resources.
 How To Use This Report: This report is best read/studied and used as a learning
document. You may want to view the slides in slideshow mode so you can easily
follow the links
 Available on Slideshare: This presentation (and other HorizonWatch Trend Reports
for 2016) will be available publically on Slideshare at
http://www.slideshare.net/horizonwatching
 Please Note: This report is based on internal IBM analysis and is not meant to be a
statement of direction by IBM nor is IBM committing to any particular technology or
solution.

Cloud Computing – Trend Overview
3
Drivers
 Clouds offer cost savings & an attractive pay-as-you-go
model
 Clouds can enable the speed of delivery of new services &
capabilities, enabling rapidly innovation
 Hybrid cloud models allow organizations to move part of
their data into the public cloud, while keeping other IT-
resources on-site or in a private cloud
Challenges
 Security risks of public clouds continue to be a concern.
 Many enterprises don’t want their data stored by a third party
or where other users potentially have access to their data
 Many enterprises don’t have cloud skills in house
Implications
 Large enterprises will increasingly design for hybrid clouds
 The demand for anytime, on-the-go accessibility will be a
major force in shaping cloud computing
 Expect continued development of delivery models (Iaas,
PaaS, and Saas) as enterprises seek to build and deploy
cloud applications
 Startups, companies with complex supply chain operations
and companies going through reorganizations or business
process transformations are good candidates for clouds
Selected Cloud Facts:
 “Through 2020, 95 percent of cloud
security failures will be the customer's
fault” Gartner
 “By 2018, at least half of IT spending
will be cloud based, reaching 60% of all
IT infrastructure and 60-70% of all
software, services, and technology
spending by 2020” IDC
 “The major drivers responsible for the
growth of the cloud access security
brokers market are controlled data loss,
real-time monitoring capabilities,
increased regulatory enactment, and
increased adoption of cloud-based
applications.” MarketsandMarkets
 “By 2018, over 50% of enterprises will
create and/or partner with industry
cloud platforms to distribute their own
innovations, source others'” IDC
 “The market for public cloud services is
continuing to demonstrate high rates of
growth across all markets and Gartner
expects this to continue through 2017”
Gartner
Get more Cloud Facts and Quotes on
bluemine’s Factminer
HorizonWatch 2016 Trend Report: Cloud Computing (External Version)22Feb2016

Summary of cloud computing trends to watch in 2016
1. Growing Hybrid Cloud Adoption. Hybrid cloud - and hybrid IT -
is the end game for the majority of enterprises. Integration and
management are complicated driving enterprises to seek help.
2. Cloud brokerage. Both enterprises with more mature cloud
environments and new cloud adopters will realize the benefits of
brokerage platforms, tools and services.
3. Cloud development platforms mature. Enterprises seek
vendors offering simplified development options, more
monetization options and a large ecosystem Expect cloud
development and test platform markets to consolidate with Cloud
Foundry the leading open-source option.
4. Enterprises seek vertically tailored cloud solutions. Along
with a customized solution, vertical aligned sales and consulting
teams will be desired, bringing strategy consultancies to the
forefront of enterprise purchasing decisions.
5. Containers are a must-have. Enterprises demand containers.
For both IaaS and PaaS vendors, development and integration
services around containers are in demand.
6. Increased demand for IoT platforms drives cloud solutions.
The proliferation of cloud-based Internet of Things (IoT) and
analytics solutions in the marketplace continues to drive cloud
demand, as cloud allows for secure storage of massive amounts
of structured and unstructured data central to IoT core function.
4
“More than 80% of enterprise
IT organizations will commit to
hybrid cloud architectures by
2017, vastly driving the rate
and pace of change in IT
organizations.” IDC
FutureScape: Worldwide Cloud
2016 Predictions
“By 2020, over 50% of all new
applications developed on
PaaS will be IoT-centric,
disrupting conventional
architecture practices.” Gartner
Predicts 2016: PaaS Innovation
Continues Unabated

Spending on cloud computing continues to grow across all markets
5 HorizonWatch 2016 Trend Report: Cloud Computing (External Version)22Feb2016 Prepared by TBR, Inc.
“IDC expects that spending on cloud IT
infrastructure will grow across all regions
and all technologies. In most regions,
growth in public cloud IT infrastructure
spending will exceed growth in spending
on private cloud IT infrastructure as public
cloud service providers will continue to
invest in expansion of their datacenters
and service offerings.”- IDC
“Public IaaS/PaaS services had the
highest growth rate at 51%, followed by
private & hybrid cloud infrastructure
services at 45%, but all of the segments
grew by at least 16%.”- Synergy Research
“The market for public cloud services
is continuing to demonstrate high
rates of growth across all markets
and Gartner expects this to continue
through 2017.” Gartner quote found in
ComputerWorld article

OpenStack solutions and services grow as the preferred framework
for both customer-owned and hosted clouds
6
Source: MD&I HorizonWatch, TBR Inc.
451 Research
5 Key Strengths of OpenStack
1. Widely accepted cloud management API
2. Broad Ecosystem
3. Adaptability
4. Open source
5. Interoperability
- Alan Waite, Gartner
“OpenStack markets are growing
significantly around the globe, with
vendors and activity in other
geographies (particularly APAC). ”-
451 Research
“Eighty-one percent of senior IT
professionals are planning to move or
are already moving to OpenStack private
cloud. Most respondents are also
concerned about installation challenges,
possible vendor lock-in and a lack of
OpenStack skills in the market.”- SUSE

Activity in cloud-based IoT solutions and platforms will increase in
2016
7
IBM Big Data & Analytics Hub The Internet
of Things and cloud convergence
opportunities
“55% of IoT developers primarily connect
devices through the Cloud, with 32%
connecting through a hub or middle tier.” Evans
Data Corp (via Forbes)
IBM Big Data & Analytics Hub APIs bridge
the gap between Internet of Things data and
the cloud
“IoT will become the top driver of IT
expansion in larger datacenters, speeding
the transition to cloud-oriented infrastructure
and data platform architecture.” IDC
“The combination of cloud computing and
Internet of Things data enable ubiquitous
sensing services and powerful processing of
sensing data streams beyond the capability
of individual things, thus stimulating
innovations in both areas.” IBM

Containerization changes the offering strategy for cloud platform
providers
8
“Container adoption is being driven by the
promise that containers deliver the ability to
“build once and run anywhere", allowing
increased server efficiency and scalability
for technology managers.” Forrester
“Interest in containers has outstripped the
ability of user organizations to consume
and deploy solutions built on these
emerging technologies. While we believe
that most applications deployed in
containers will be net new, this packaging
and application deployment technology has
the potential to change how next-
generation applications are created.” IDC
MaturityScape: Enterprise Software Containers for Tomorrow's
Enterprise Applications
IBM DeveloperWorks: Container Orchestration =
Harmony for Born in the Cloud Applications
IBM DeveloperWorks: IBM Containers: A Bluemix
Runtime Leveraging Docker Technology
ZDNet: Containers: Fundamental to the cloud's evolution

Industry vertical cloud solutions, both prepackaged and
customizable, grows in popularity
9
“Industry clouds are emerging by the
dozens per month across all industries,
and we expect the total number to
exceed 100 by early 2016.” IDC: Industry
Clouds — A Primer on the Storm Brewing "Above the Cloud"
ZDNet: The Industry Cloud: Why It's Next
“IDC anticipates that industry cloud
platforms will disrupt one-third of the top
20 market leaders in most industries by
2018.” IDC: Industry Clouds — A Primer on the Storm
Brewing "Above the Cloud"
ComputerWorld: Industry-specific clouds come
rolling in
IBM: IBM Expands Portfolio of Cloud Business
Solutions with the Launch of Industry Platforms

In the public cloud segment, look for improvements in development
platforms and new vertical-specific SaaS solutions
10
“SaaS shows no signs of decline,
with even the poorest SaaS
segment seeing a CAGR of 19.7%
through 2019.” Gartner: Market Trends:
Future Look at SaaS in the Application Markets
Key trends to watch in public clouds
• Simplified development platforms and tools,
including more monetization options,
portability and community capabilities
• Increased demand for industry-specific
SaaS solutions and services
“Over the past several years, the software
industry has been shifting to a cloud-first (SaaS)
development and deployment model. By 2018,
most software vendors will have fully shifted to a
SaaS/PaaS code base.” IDC Worldwide Public Cloud
Services Spending Forecast to Double by 2019, According to IDC
TBR: Public cloud vendors repackage
technology and rely on developers to extend
their reach into new LOBs and cloud segments
“Worldwide spending on public cloud services will
grow at a 19.4% compound annual growth rate
(CAGR) -- almost six times the rate of overall IT
spending growth.” IDC Worldwide Public Cloud Services
Spending Forecast to Double by 2019, According to IDC

In the hosted private cloud segment look for continued dedicated and
local versions of PaaS, especially for mission critical solutions
11
“The top drivers in choosing to adopt hosted
private cloud include improved IT infrastructure
and flexibility, lower total cost of ownership for
servers, on-demand capacity and scalability,
and improved disaster recovery and business
continuity.” Forrester (via eWeek article IBM is Most Popular
Hosted Private Cloud Provider: Survey)
IBM Private Cloud in the Hybrid
Cloud Era
“IDC expects the two Hosted Private Cloud
models — on-demand and dedicated — to
coexist in the short term but anticipates that the
on-demand model will emerge as the
predominant operational model as end users
embrace the agility and flexibility of automated
provisioning for virtually 'private' resources.” IDC
Worldwide Hosted Private Cloud Services Forecast, 2015–2019: New
Models for Delivering Infrastructure Services)

In Cloud Professional Services managed services is the new
outsourcing segment
12
“The reality for most enterprises embarking on
their cloud journey is a shortage of time,
resources, or more importantly, the appropriately
skilled people to get to the cloud in a competitive
timeframe.” Forrester Are providers adapting to managed services for
the megaclouds in 2016?: Predictions 2016: The Cloud Accelerates
“Customers seek to build best-fit, multicloud
environments, but increasing cloud security
concerns could prevent customers from adopting
and implementing cloud solutions in their IT
environments without third-party assistance.” TBR
Cloud professional services market expected to reach $59B by 2019
TBR Cloud professional services market
expected to reach $59B by 2019
“Many organizations are interested in running
digital business applications in public cloud
infrastructure as a service, but lack the necessary
expertise.” Gartner Use Managed and Professional Services to Improve
Cloud Operations for Digital Business
IBM Cloud Advisory Services

Cloud brokerage and integration is emerging as hybrid IT
environments grow
13
“The Cloud service brokerage (CSB) market has
been witnessing extensive growth in recent years
due to the advancements in integration of various
services on hybrid cloud deployment model.
Furthermore, the increasing adoption of integration
of big data, BYOD, and mobility services on cloud
are also encouraging the growth of CSB.”
MarketsandMarkets Cloud Services Brokerage Market
“While the cloud brokerage and integration market
is small relative to the broader cloud market, it is
expected to grow significantly over the next five
years as enterprises migrate more of their IT
environments to cloud and seek centralized and
integrated management of those environments.”
TBR Cloud growing pains are creating greenfield brokerage and
integration opportunities for smaller and large vendors
TBR: The Rise of Cloud Brokers and
Integrators Amid Hybrid Integrations (webinar)
Gravitant: Hybrid IT through Cloud Brokerage:
Your Path to Better Business Outcomes)

Cloud security concerns continue to be top of mind for decision
makers
14
“Today’s security requires
consistent protection against
threats—whether they occur
on-premises or in the cloud.”
IBM: Cloud Security
“By 2018, 50 percent of enterprises with more
than 1,000 users will use cloud access security
broker products to monitor and manage their
use of SaaS and other forms of public cloud.”
Gartner: Top Strategic Predictions for 2016 and Beyond: The Future Is a
Digital Thing
“71% of private cloud users view private cloud as
superior to public cloud based on security.” TBR
IBM: Cloud Security Overview
“To support their firms' cloud strategy without compromising
security or compliance, security and risk (S&R) pros need to
develop a number of important capabilities. They need the
capability to: 1) discover sanctioned and unsanctioned cloud
app adoption; 2) prevent the unauthorized transfer of
sensitive data to the cloud; 3) protect and encrypt sensitive
data in the cloud; and 4) identify suspicious employee
behaviors and threats in cloud services” – Forrester

Besides security, there are other concerns that continue to inhibit the
adoption of cloud computing solutions and services
 Skills gaps remain. Integrating multicloud
and hybrid IT environments can be a complex
project, especially for small and medium
businesses. Many firms desire in-house skills
before investing in cloud solutions
 Data location and privacy are growing
concerns. Where the data resides is
important for many firms, especially when
considering regulatory and compliance
solutions.
 Enterprises need better metering and
usage tracking capabilities. Improved
capability can help firms optimize existing
cloud usage and provide them visibility into the
real cost and ROI
 IT and LOB ownership issues. For some
firms, IT and LOB cloud purchasing and
ownership conflicts can slow down project
timelines.
15
Forrester: Benchmark Your
Enterprise Cloud Adoption
Information Age: Why data location
matters: the top three Safe Harbour
issues to address in 2016

APPENDIX
Links to more information
16 HorizonWatch 2016 Trend Report: Cloud Computing (External Version)

Cloud Computing – Selected IBM Resources and Links
17
ibm.com links
 IBM Cloud IBM’s cloud computing portal
 Marketplace
 Solutions / Bluemix / Softlayer / DevOps
Services
 Partners
 Community
 DeveloperWorks Cloud portal for developers
 About Cloud Computing
 IBM Products and Solutions
 Partnerworld Cloud Computing portal for Partners
Featured Events
 InterConnect 2016 21-25 Feb., Las Vegas, NV
 Cloud Computing Expo 7-9 June, New York, NY
and 1-3 Nov, Santa Clara, CA
 Cloud Computing Meetup Groups Various cities IBM
DeveloperWorks Cloud portal for developers

Cloud Computing – Selected IBM Social Media Channels
18
IBM Social Media Sites and Accounts
 Thought Leadership Blog: Thoughts on Cloud
 DeveloperWorks: Blogs tagged cloud
 IBM CAI: Blogs tagged Cloud
 Twitter IBMCloud / Hashtags: #ibmcloud / #smartcloud
 Facebook Page: IBM Cloud
 YouTube: IBM Cloud
 Google+ page: IBM Cloud Computing
 LinkedIn Group: IBM Cloud Computing
 Developerworks: Connect and Collaborate on Cloud Topic
The Steps to Cloud Expertise Video
Series IBM
Twitter IBMCloud
IBM

Cloud Computing Selected Analyst Websites and Resources
19
 451Research: Cloud
 TBR Research: Cloud
 Forrester: Cloud Computing Playbook and
Cloud Computing and Cloud Blog Posts
 Frost & Sullivan: Search for Cloud Computing
 Gartner: Research and Blogs
 GigaOM: Cloud
 IDC: Research
 Ovum: Blogs
 Saugatuck Technology Blogs tagged Cloud
IDC
“Cloud computing promises economic advantages, speed, agility, flexibility, infinite
elasticity and innovation.” Gartner
Gartner

Cloud Computing – Selected Media Websites & Resources
20
 CIO.com: Cloud Computing
 ComputerWorld: Cloud Computing
 eWeek: Cloud
 Forbes: Cloud Computing
 How Stuff Works: Cloud Computing
 InformationWeek: Cloud / SaaS /
PaaS / IaaS
 InfoWorld: Cloud portal
 Network Computing: Cloud
 Network World: Cloud Computing
 NY Times: Cloud Computing
 Wikipedia: Cloud Computing / Platform
as a service / Software as a service /
Network as a Service / Cloud Storage
InfoWorld
Wired

Cloud Computing – Other Selected Reports and Resources
21
 The Economist: Cloud computing: The sky's limit
 Cloud Council: Security for Cloud Computing: Ten
Steps to Ensure Success
 CDNewsroom: Cloud 401: Navigating Advanced
Topics in Cloud Computing
 Accenture: Cloud computing changes the game
 IBM Center for Applied Insights: Cloud Bound
 IBM: Cloud Video Services (Infographic)
 IDG: 2015 IDG Enterprise Cloud Computing Study
 HBR: Cloud Computing Comes of Age
 McKinsey: From box to cloud
 PWC: Cloud computing
 EMC: Realizing the Full Potential of Cloud
Computing
 VMWare: Top Five Use Cases for Cloud Computing
 Tata: The Reality of Cloud Computing – Has it
Lived Up To The Hype?
IBM
IBM
IBM

Cloud Computing – Selected Social Media Websites & Searches
22
 Google Blog Search: Cloud Computing
 Facebook Search: Cloud Computing
 Google+ Communities Search: Cloud
Computing
 LinkedIn Group Search: Cloud
Computing
 Pinterest Search: Cloud Computing
 Slideshare search: Cloud Computing
 Twitter hashtags: #cloud /
#cloudcomputing / #cloudchat
 YouTube: Cloud Computing Playlists and
Cloud Computing Channels
IBM
Pinterest

More Insights on Technology Trends are Available
23
Other slide decks in this IBM HorizonWatch 2016 Trend Report series have been
posted to Slideshare
You are also invited to check out the following IBM websites and resources
– IBM Academy of Technology
– IBM Center for Applied Insights
– IBM Institute for Business Value
– IBM Research and Research News and 5 in 5
– IBM’s THINK blog

Cloud Computing: Trends to watch in 2016

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Cloud Computing: Trends to watch in 2016