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Property Marketing   P  R  O  P  O  S  A  L
Marketing Proposal Presented By   Howard Koor Vanguard Realty Direct (617) 257-3868 February 9, 2012
Understanding Your Expectations
What Are You Looking For In A Real Estate Agent?
Professional Strengths
Choosing a Real Estate Representative ,[object Object],[object Object],[object Object],[object Object]
Choosing a Real Estate Representative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Real Estate Representative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Choosing a Real Estate Representative ,[object Object],[object Object],[object Object],Why Me? Because you will get more service and more money in your pocket.
Choosing a Real Estate Company ,[object Object],[object Object],[object Object],[object Object],[object Object],Why Vanguard Realty?
Choosing a Real Estate Company Why Vanguard Realty? ,[object Object],[object Object],[object Object]
Choosing a Real Estate Company Why Vanguard Realty? ,[object Object],[object Object]
What Does A Real Buyer Look Like?
Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional.  How Do Buyers Find The Home They Purchase?
Homeselling Process I will be your resource and guide every step of the way. Initial Consultation •  Determine your needs and priorities •  Review “agency” choices and select appropriate working relationship •  Discuss Marketing Plan •  Establish Pricing Strategy •  Complete our Pre-Flight Evaluation Design and Implement Marketing Plan •  Complete home enhancement recommendations •  Carry out scheduled marketing activities •  Show the property to brokers and prospective buyers •  Communicate with you on a regular basis •  Monitor results of marketing activities •  Modify Marketing Plan and Pricing Strategy as necessary Review Offer and Reach Agreement with Buyer •  Buyer’s Real Estate Professional presents offer •  Discuss and clarify proposed terms and conditions •  Negotiation; possible counteroffers •  Reach final agreement
Homeselling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
My Role ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Selling your home is not just a financial decision, but an emotional one as well.  That’s why it’s important to choose the right real estate agent who cares about more than just the transaction.
The Pre-Marketing Analysis ,[object Object],[object Object],[object Object],Maximizing value and getting faster results with our unique pre-marketing plan.
Our Marketing System ,[object Object],[object Object],[object Object],Staging
Our Marketing System ,[object Object],[object Object],[object Object],How will I market your home locally?                                                                                                   
Our Marketing System ,[object Object],[object Object],[object Object],[object Object],How will I market your home locally?                                                                                                   
[object Object],[object Object],[object Object],[object Object],Local Marketing Property Tours and Announcements                                                                                                   
[object Object],[object Object],[object Object],[object Object],Local Marketing Property Tours and Announcements
Local Marketing ,[object Object],[object Object],Open House Marketing
Local Marketing ,[object Object],Open House Marketing
Local Marketing Full Size Property Information Posters
Internet Marketing ,[object Object],[object Object]
[object Object],Internet Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],Your home will be featured on all the most active real estate websites.
Internet Marketing Virtual Tours
Internet Marketing Virtual Tours ,[object Object],[object Object],[object Object],[object Object],[object Object]
Internet Marketing Registered buyers can search for properties online at  vanguard-realty.com. The site gets over 110,000 hits a month! Vanguard Website
Internet Marketing Registered buyers will receive an email telling them about your new listing and pointing them to our featured properties page. Vanguard Website
Internet Marketing Banner advertising on boston.com increases internet exposure for your property. Boston.com
Internet Marketing ,[object Object],[object Object],Boston.com
Internet Marketing ,[object Object],[object Object],Boston.com
Internet Marketing ,[object Object],Boston.com
Internet Marketing ,[object Object],[object Object],Realtor.com
Internet Marketing Realtor.com
Internet Marketing Realtor.com ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],Internet Marketing Online Interactive Floorplans
[object Object],[object Object],[object Object],Internet Marketing Agent-to-Agent Marketing
Internet Marketing Some of the sites where your listing will appear:
Aren’t all MLS listings the same, what makes ours stand out from the crowd? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Multiple Listing Service - MLS
Showing Your Home Here are some ways you can help the process go smoothly when we’re showing your home. ,[object Object],[object Object],[object Object],[object Object]
Pricing
Understanding Market Value ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
These are the best buyers!  1) They understand what they’re looking for and know how much to pay for it. 2) They can make a fast decision. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Benefits of Market Pricing
The Bottom Line ......................................... Approximate  Selling Price: $330,000-360,000 Competitive Market Analysis
Total Satisfaction and Then Some
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],What I Will Do For You

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Howard presentation

  • 1. Property Marketing P R O P O S A L
  • 2. Marketing Proposal Presented By Howard Koor Vanguard Realty Direct (617) 257-3868 February 9, 2012
  • 4. What Are You Looking For In A Real Estate Agent?
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. What Does A Real Buyer Look Like?
  • 14. Homebuyers may use several information sources in their search process, but they are most likely to find the home they actually purchase through a real estate professional. How Do Buyers Find The Home They Purchase?
  • 15. Homeselling Process I will be your resource and guide every step of the way. Initial Consultation • Determine your needs and priorities • Review “agency” choices and select appropriate working relationship • Discuss Marketing Plan • Establish Pricing Strategy • Complete our Pre-Flight Evaluation Design and Implement Marketing Plan • Complete home enhancement recommendations • Carry out scheduled marketing activities • Show the property to brokers and prospective buyers • Communicate with you on a regular basis • Monitor results of marketing activities • Modify Marketing Plan and Pricing Strategy as necessary Review Offer and Reach Agreement with Buyer • Buyer’s Real Estate Professional presents offer • Discuss and clarify proposed terms and conditions • Negotiation; possible counteroffers • Reach final agreement
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26. Local Marketing Full Size Property Information Posters
  • 27.
  • 28.
  • 30.
  • 31. Internet Marketing Registered buyers can search for properties online at vanguard-realty.com. The site gets over 110,000 hits a month! Vanguard Website
  • 32. Internet Marketing Registered buyers will receive an email telling them about your new listing and pointing them to our featured properties page. Vanguard Website
  • 33. Internet Marketing Banner advertising on boston.com increases internet exposure for your property. Boston.com
  • 34.
  • 35.
  • 36.
  • 37.
  • 39.
  • 40.
  • 41.
  • 42. Internet Marketing Some of the sites where your listing will appear:
  • 43.
  • 44.
  • 46.
  • 47.
  • 48. The Bottom Line ......................................... Approximate Selling Price: $330,000-360,000 Competitive Market Analysis
  • 50.