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Design for Social Change
                      Howard Silverman
                    www.solvingforpattern.org

                                   ISSS
                                 19JUL12
                                     Thanks to:
International Society for the Systems Sciences, American Society for Cybernetics,
   Greg Hill, Ecotrust, Cascade Systems Society, Todd Gilens+Maria D’Agostino,
  students in the Collaborative Design MFA at Pacific Northwest College of Art
Overview of 12 Propositions

    •    introduce terms

    •    explore regimes-on-a-landscape metaphor

    •    consider applications



    Goal:
    Draw upon the regimes-on-a-landscape metaphor to develop
    frameworks for use in “designing for social change.”




Howard Silverman                                     solvingforpattern.org
By “design,” I mean to act with intention.
                                                 (Proposition #1)




Herbert Simon:                                               Victor Papanek:
“Design ... is concerned with                                “Design is the conscious effort
how things ought to be.”                                     to impose meaningful order.”




Simon, H. 1996. The Sciences of the Artificial.               Papanek,V. 1971. Design for the Real World.
Third Edition. MIT Press. p.114.                             Pantheon Books. p.3.




 Howard Silverman                                                                          solvingforpattern.org
By “design for,” I mean a reflexive process.
                              (Proposition #2)




Etienne Wenger:
“Learning cannot be
designed, it can only be
designed for -- that is,
facilitated or frustrated.”




                                 Wenger, E. 1998. Communities of Practice: Learning, Meaning,
                                 and Identity. Cambridge U Press. pp.229-30.



  Howard Silverman                                                          solvingforpattern.org
(For the purposes of this discussion)
I understand “meaningful order” in terms of social-ecological
  systems, represented as state spaces (or stability landscapes)
        and shaped by basins of attraction (i.e., regimes).
                             (Proposition #3)



Brian Walker et al.:
The state space of a system is
the three-dimensional space of
all possible combinations of the
variables that constitute the
system.


                                        Walker, B. et al. 2004. Resilience, Adaptability and
                                        Transformability in Social-Ecological Systems. Ecology
                                        and Society 9(2):5.




 Howard Silverman                                                        solvingforpattern.org
The regimes-on-a-landscape approach is coherent with
          other research in complex adaptive systems.
                                                   (Proposition #4)



Brian Arthur:                                            Sewall Wright’s theory of shifting balances:
 “[P]ositive feedback -
increasing returns - make for
multiple equilibrium points.”




                                                           Ellerman, D. 2010. Pragmatism versus Economics Ideology
Arthur, W. B. Positive Feedbacks in the Economy.
                                                           in the Post-Socialist Transition. Real-World Economics
Scientific American, 262:92-99.
                                                           Review 52:2-27.




  Howard Silverman                                                                           solvingforpattern.org
Regimes develop as mutually reinforcing sets of factors --
          biological, psychological, social, and artifactual --
        shaping and shaped by ecological interdependence.
                                                     (Proposition #5)

Transition Management:
“[A regime is] a coherent
configuration of technological,
institutional, economic, social,
cognitive, and physical
elements and actors with
individual goals, values, and
beliefs.”



Holtz, G., et al. 2008. Specifying “Regime” — A           Silverman, H., et al. 2012. Resilience & Transformation:
Framework for Defining and Describing Regimes in           A Regional Approach. Ecotrust.
Transition Research. Technological Forecasting and
Social Change 75:623-643.


     Howard Silverman                                                                                solvingforpattern.org
Based on this holistic (biological, psychological, social,
artifactual) understanding of regime configuration across
multiple systems, we can examine analogous relationships,
        e.g., types of resistance to transformation.
                                (Proposition #6)



    • senses of identity                     • power, influence, and interests
    • senses of anxiety                      • perverse incentives
    • cognitive denial                       • technological and infrastructural
                                               lock-in
    • confirmation bias
    • Kahneman’s “system 1 thinking”         • stranded financial capital
    • addiction and pathology                • traps (e.g., rigidity, poverty)
    • path dependence                        • Senge’s “success to the successful”



Howard Silverman                                                    solvingforpattern.org
The regimes-on-a-landscape metaphor enables systemic
   differentiation between adaptation and transformation.
                                                   (Proposition #7)


Adaptability:                                                  Transformability:
“To learn and adjust responses                                 “To create a fundamentally new
so as to continue developing                                   system when ecological,
within the current regime.”                                    economic, or social structures
                                                               make the existing system
                                                               untenable.”

                                                               “new ways of making a living”
Walker, B. et al. 2006. A handful of heuristics and some
propositions for understanding resilience in social-
ecological systems. Ecology and Society 11(1):13.

Folke, C., et al. 2010. Resilience thinking: integrating
resilience, adaptability and transformability. Ecology and
Society 15(4): 20.




 Howard Silverman                                                                solvingforpattern.org
Transformation (“social change”) is indicated by shift a from
                  one regime to another.
                             (Proposition #8)



Francis Westley et al.:
“Radical innovation originates
in niches: small protected
spaces in which new practice
can develop.”




                                       Westley, F., et al. 2011. Tipping Toward Sustainability:
                                       Emerging Pathways of Transformation. AMBIO 40:762-780.


 Howard Silverman                                                      solvingforpattern.org
The regimes-on-a-landscape metaphor can be usefully combined
    with and compared against other systems approaches.
                            (Proposition #9)



 Soft Systems Methodology                      Program Logic Model




                                           Transtheoretical Model




  Howard Silverman                                          solvingforpattern.org
Example 1: Relationships between dominant and alternative regimes
              reflect a “limits to success” archetype.
                          (Proposition #10)




                                                   Silverman, H., et al. 2005.
                                                   Sustainable Food Systems:
                                                   Working Towards a
                                                   Fundamental Solution.
                                                   Ecotrust.




    Howard Silverman                              solvingforpattern.org
Example 2: The regimes-on-a-landscape metaphor can inform
     the development of opportunities for boundary work.
                            (Proposition #11)




Sensemaking across community boundaries         Wenger, E. 1998. Communities of Practice: Learning,
                                                Meaning, and Identity. Cambridge U Press. p.105.

                                                design: rocketeye.com

   Howard Silverman                                                     solvingforpattern.org
Example 3: The regimes-on-a-landscape metaphor can
        inform the development of visioning processes.
                                     (Proposition #12)



Visioning that:                                  Versus scenario planning example
                                                 (Millennium Ecosystem Assessment)
• Is developed for social, rather than
  organizational, contexts;

• Prioritizes for the agency of individual
  and organizational actors;

• Focuses on social dilemmas rather than
  evolutionary uncertainties, per se;

• Enables identification of institutional
  innovations; and

• Is spatially explicit.

 Howard Silverman                                                 solvingforpattern.org
The regimes-on-a-landscape metaphor can inform the
           process of “designing for social change.”
                                                   (Conclusion)
 •   By “design,” I mean to act with intention.             •   The regimes-on-a-landscape metaphor enables
                                                                systemic differentiation between adaptation and
 •   By “design for,” I mean a reflexive process.                transformation.
 •   (For the purposes of this discussion) I
                                                            •   Transformation (“social change”) is indicated by
     understand “meaningful order” in terms of                  shift a from one regime to another.
     social-ecological systems, represented as state
     spaces (or stability landscapes) and shaped by         •   The regimes-on-a-landscape metaphor can be
     basins of attraction (i.e., regimes).                      usefully combined with and compared against
                                                                other systems approaches.
 •   The regimes-on-a-landscape approach is
     coherent with other research in complex                •   Example 1: Relationships between dominant and
     adaptive systems.                                          alternative regimes reflect a “limits to success”
                                                                archetype.
 •   Regimes develop as mutually reinforcing sets of
     factors -- biological, psychological, social, and      •   Example 2: The regimes-on-a-landscape metaphor
     artifactual -- shaping and shaped by ecological            can inform the development of opportunities for
     interdependence.                                           boundary work.

 •   Based on this holistic (biological, psychological,     •   Example 3: The regimes-on-a-landscape metaphor
     social, artifactual) understanding of regime               can inform the development of visioning
     configuration across multiple systems, we can               processes.
     examine analogous relationships,
     e.g., types of resistance to transformation.


Howard Silverman                                                                             solvingforpattern.org

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Design for Social Change

  • 1. Design for Social Change Howard Silverman www.solvingforpattern.org ISSS 19JUL12 Thanks to: International Society for the Systems Sciences, American Society for Cybernetics, Greg Hill, Ecotrust, Cascade Systems Society, Todd Gilens+Maria D’Agostino, students in the Collaborative Design MFA at Pacific Northwest College of Art
  • 2. Overview of 12 Propositions • introduce terms • explore regimes-on-a-landscape metaphor • consider applications Goal: Draw upon the regimes-on-a-landscape metaphor to develop frameworks for use in “designing for social change.” Howard Silverman solvingforpattern.org
  • 3. By “design,” I mean to act with intention. (Proposition #1) Herbert Simon: Victor Papanek: “Design ... is concerned with “Design is the conscious effort how things ought to be.” to impose meaningful order.” Simon, H. 1996. The Sciences of the Artificial. Papanek,V. 1971. Design for the Real World. Third Edition. MIT Press. p.114. Pantheon Books. p.3. Howard Silverman solvingforpattern.org
  • 4. By “design for,” I mean a reflexive process. (Proposition #2) Etienne Wenger: “Learning cannot be designed, it can only be designed for -- that is, facilitated or frustrated.” Wenger, E. 1998. Communities of Practice: Learning, Meaning, and Identity. Cambridge U Press. pp.229-30. Howard Silverman solvingforpattern.org
  • 5. (For the purposes of this discussion) I understand “meaningful order” in terms of social-ecological systems, represented as state spaces (or stability landscapes) and shaped by basins of attraction (i.e., regimes). (Proposition #3) Brian Walker et al.: The state space of a system is the three-dimensional space of all possible combinations of the variables that constitute the system. Walker, B. et al. 2004. Resilience, Adaptability and Transformability in Social-Ecological Systems. Ecology and Society 9(2):5. Howard Silverman solvingforpattern.org
  • 6. The regimes-on-a-landscape approach is coherent with other research in complex adaptive systems. (Proposition #4) Brian Arthur: Sewall Wright’s theory of shifting balances: “[P]ositive feedback - increasing returns - make for multiple equilibrium points.” Ellerman, D. 2010. Pragmatism versus Economics Ideology Arthur, W. B. Positive Feedbacks in the Economy. in the Post-Socialist Transition. Real-World Economics Scientific American, 262:92-99. Review 52:2-27. Howard Silverman solvingforpattern.org
  • 7. Regimes develop as mutually reinforcing sets of factors -- biological, psychological, social, and artifactual -- shaping and shaped by ecological interdependence. (Proposition #5) Transition Management: “[A regime is] a coherent configuration of technological, institutional, economic, social, cognitive, and physical elements and actors with individual goals, values, and beliefs.” Holtz, G., et al. 2008. Specifying “Regime” — A Silverman, H., et al. 2012. Resilience & Transformation: Framework for Defining and Describing Regimes in A Regional Approach. Ecotrust. Transition Research. Technological Forecasting and Social Change 75:623-643. Howard Silverman solvingforpattern.org
  • 8. Based on this holistic (biological, psychological, social, artifactual) understanding of regime configuration across multiple systems, we can examine analogous relationships, e.g., types of resistance to transformation. (Proposition #6) • senses of identity • power, influence, and interests • senses of anxiety • perverse incentives • cognitive denial • technological and infrastructural lock-in • confirmation bias • Kahneman’s “system 1 thinking” • stranded financial capital • addiction and pathology • traps (e.g., rigidity, poverty) • path dependence • Senge’s “success to the successful” Howard Silverman solvingforpattern.org
  • 9. The regimes-on-a-landscape metaphor enables systemic differentiation between adaptation and transformation. (Proposition #7) Adaptability: Transformability: “To learn and adjust responses “To create a fundamentally new so as to continue developing system when ecological, within the current regime.” economic, or social structures make the existing system untenable.” “new ways of making a living” Walker, B. et al. 2006. A handful of heuristics and some propositions for understanding resilience in social- ecological systems. Ecology and Society 11(1):13. Folke, C., et al. 2010. Resilience thinking: integrating resilience, adaptability and transformability. Ecology and Society 15(4): 20. Howard Silverman solvingforpattern.org
  • 10. Transformation (“social change”) is indicated by shift a from one regime to another. (Proposition #8) Francis Westley et al.: “Radical innovation originates in niches: small protected spaces in which new practice can develop.” Westley, F., et al. 2011. Tipping Toward Sustainability: Emerging Pathways of Transformation. AMBIO 40:762-780. Howard Silverman solvingforpattern.org
  • 11. The regimes-on-a-landscape metaphor can be usefully combined with and compared against other systems approaches. (Proposition #9) Soft Systems Methodology Program Logic Model Transtheoretical Model Howard Silverman solvingforpattern.org
  • 12. Example 1: Relationships between dominant and alternative regimes reflect a “limits to success” archetype. (Proposition #10) Silverman, H., et al. 2005. Sustainable Food Systems: Working Towards a Fundamental Solution. Ecotrust. Howard Silverman solvingforpattern.org
  • 13. Example 2: The regimes-on-a-landscape metaphor can inform the development of opportunities for boundary work. (Proposition #11) Sensemaking across community boundaries Wenger, E. 1998. Communities of Practice: Learning, Meaning, and Identity. Cambridge U Press. p.105. design: rocketeye.com Howard Silverman solvingforpattern.org
  • 14. Example 3: The regimes-on-a-landscape metaphor can inform the development of visioning processes. (Proposition #12) Visioning that: Versus scenario planning example (Millennium Ecosystem Assessment) • Is developed for social, rather than organizational, contexts; • Prioritizes for the agency of individual and organizational actors; • Focuses on social dilemmas rather than evolutionary uncertainties, per se; • Enables identification of institutional innovations; and • Is spatially explicit. Howard Silverman solvingforpattern.org
  • 15. The regimes-on-a-landscape metaphor can inform the process of “designing for social change.” (Conclusion) • By “design,” I mean to act with intention. • The regimes-on-a-landscape metaphor enables systemic differentiation between adaptation and • By “design for,” I mean a reflexive process. transformation. • (For the purposes of this discussion) I • Transformation (“social change”) is indicated by understand “meaningful order” in terms of shift a from one regime to another. social-ecological systems, represented as state spaces (or stability landscapes) and shaped by • The regimes-on-a-landscape metaphor can be basins of attraction (i.e., regimes). usefully combined with and compared against other systems approaches. • The regimes-on-a-landscape approach is coherent with other research in complex • Example 1: Relationships between dominant and adaptive systems. alternative regimes reflect a “limits to success” archetype. • Regimes develop as mutually reinforcing sets of factors -- biological, psychological, social, and • Example 2: The regimes-on-a-landscape metaphor artifactual -- shaping and shaped by ecological can inform the development of opportunities for interdependence. boundary work. • Based on this holistic (biological, psychological, • Example 3: The regimes-on-a-landscape metaphor social, artifactual) understanding of regime can inform the development of visioning configuration across multiple systems, we can processes. examine analogous relationships, e.g., types of resistance to transformation. Howard Silverman solvingforpattern.org