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American Alliance of Museums Annual Meeting 2014 Case Study Crowdsourcing Community

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Lori Byrd-McDevitt
Lori Byrd-McDevitt

The document discusses a case study of a crowdsourcing project conducted by The Children's Museum of Indianapolis. They asked the public to vote on the top 100 toys from their childhood and share memories of playing with toys. The project was highly successful, receiving over 94,000 pageviews and stories from 18 states and 4 countries. Key factors in its success were engaging the topic of toys, allowing voting and sharing of memories, and leveraging museum collections to spark community participation.

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American Alliance of Museums Annual Meeting, 2014 A  100  Toys  Case  Study   Crowdsourcing  to   Community  Sourcing   Lori Byrd Phillips | @LoriLeeByrd The Children’s Museum of Indianapolis | @TCMIndy
Defining Open Authority Museum + contributions expertise Community
Open Authority   Contributory Collaborative Co-Creative Tagging Voting Identifying Transcribing Community Sourcing Participatory Interpretation Crowdsourcing Memory Sharing Community Blogging Idea Generation / Dialogue Sharing Media Reggio Emilia A Spectrum of Open Authority
Memories last a lot longer than toys.
Check out your Top 20 Toys…
“…Can I high five you?” Results Ø 94,000 pageviews Ø 24,417 votes Ø 641 stories Ø 18 states Ø 4 countries
What worked? Ø  THE TOPIC Ø  VOTING Ø  SHARING Ø  COLLECTIONS Ø  COMMUNITY
A Digital Engagement Project is… Ø PARTICIPATORY Ø Crowdsourced Ø  Community-sourced Ø DIGITAL Ø An online game Ø Online voting or sharing Ø Online contest Ø SOCIAL Ø Social media campaign Ø  Social media contest Ø ON-SITE Ø A display of objects Ø A public event Ø Voting or sharing on-site Ø A pop-up exhibit

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American Alliance of Museums Annual Meeting 2014 Case Study Crowdsourcing Community

  • 1. American Alliance of Museums Annual Meeting, 2014 A  100  Toys  Case  Study   Crowdsourcing  to   Community  Sourcing   Lori Byrd Phillips | @LoriLeeByrd The Children’s Museum of Indianapolis | @TCMIndy
  • 3. Open Authority   Contributory Collaborative Co-Creative Tagging Voting Identifying Transcribing Community Sourcing Participatory Interpretation Crowdsourcing Memory Sharing Community Blogging Idea Generation / Dialogue Sharing Media Reggio Emilia A Spectrum of Open Authority
  • 4.
  • 5.
  • 6. Memories last a lot longer than toys.
  • 7. Check out your Top 20 Toys…
  • 8.
  • 9. “…Can I high five you?” Results Ø 94,000 pageviews Ø 24,417 votes Ø 641 stories Ø 18 states Ø 4 countries
  • 10. What worked? Ø  THE TOPIC Ø  VOTING Ø  SHARING Ø  COLLECTIONS Ø  COMMUNITY
  • 11. A Digital Engagement Project is… Ø PARTICIPATORY Ø Crowdsourced Ø  Community-sourced Ø DIGITAL Ø An online game Ø Online voting or sharing Ø Online contest Ø SOCIAL Ø Social media campaign Ø  Social media contest Ø ON-SITE Ø A display of objects Ø A public event Ø Voting or sharing on-site Ø A pop-up exhibit