The document discusses plans for making a stadium smarter through innovative technology services. It describes adding high-speed wireless internet, mobile apps, LED screens, security features, and cashless payment options to enhance the fan experience at games. The last pages provide an agenda for a conference that will include presentations on digital marketing strategies, smart stadium best practices, and a panel discussion on making stadiums more intelligent through technology.

2. Page 2
Residential
real estate
Conferencing
facilities
Office
Leisure
services
Hotel
Restaurants
and other
F&B outlets
Retail
parks
Club
associated
museums
Mixed-use
Multifunction
Services

3. Page 3
Stadium Club Fans
Wireless
Mobile App
HD video
LED
Security
Big screens
Environment
Ticketless
Dynamic price
Social media
Cashless

4. Page 4
Fans Club Stadium
• Easy to use high-speed
Internet and Multi-media
service
• Enhance the participation of
the game
• Quick get stadium support
services, like food, gift, etc.
• Increase the interactive
experience of the fans
• Provide Mobile & Social
media service
• Provide innovative services
for fans, staff, tenant, etc.
• Make sure the safely of
stadium
• Construct a high-density
wireless network
• Multifunction stadium Service
• Protection data and network
security
Mobility

5. Page 5
Innovative
Services
Usage
Information
Improved
Experience
Value

6. Page 6
14:10-14:40 Welcome from Huawei and BVB
14:10-14:25 A better connected stadium
14:25-15:00
Ajax digital marketing strategy and
Amsterdam Arena stadium operation
15:00-15:35
Best practices sharing
on smart stadium operations
15:35-15.45 Coffee break
15:45-16:20 Global insight of making stadium smart
16:20-17:00
A better way to smart stadium -
Huawei best practices sharing
17:00-17:10 Coffee break
17:10-18:00 Panel discussion
18:00-18:30 Closing and cocktail drinks
18:30-22:00 BVB tour
16 MAY morning Shuttle Bus

7. Page 7
THANK YOU
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future financial and operating results, future product portfolio, new technology, etc. There are a number of factors that could
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Therefore, such information is provided for reference purpose only and constitutes neither an offer nor an acceptance. Huawei
may change the information at any time without notice.