[Download the full instructional eBook at http://www.hubspot.com/25] Wondering what it takes to have a killer website? Then you must check out these 25 must-haves to generating traffic, leads and sales. Enjoy!

1. By @jessicameher

2. Download the Complete
52-page Ebook
This free guide is the ultimate resource to
having a killer website. You'll learn:
•How to get found online
•Design factors to reduce bounce rates
•Tips for creating awesome content
•Best practices for converting traffic into leads
Download the full instructional ebook at:
www.hubspot.com/25

3. Introduction
A website is one of the most important elements of a business's
online strategy. After all, it’s a company’s virtual storefront.
Whether you're looking to build your first website, or if you’re
looking to increase traffic and leads for an existing site, you may be
wondering what it takes to have a great website.
So without further ado, enjoy the 25 Website ‘Must Haves’ for
Driving Traffic, Leads and Sales. To learn how to implement each
must-have for your own website, download the free, 52-page
instructional eBook at hubspot.com/25
3

4. 1 Lots of Quality
Inbound Links
4

5. 2 On-page
Optimization
5

6. 3 Optimized
Meta Tags
6

7. #4
4 XML Sitemap
7

8. 5 301 Redirects
8

9. 6 Professional
Design
9

10. #7
7 Consistency
10

11. 8 Relevant
Imagery
11

12. 9 More Helpful
Than Flashy
12

13. Easy to
10 Navigate
13

14. 11 Accessible
14

15. #12
Answers Who,
12 What & Why
15

16. Not Just Sells
13 but Educates
16

17. 14 Copy is Clear,
Not Clever
17

18. Delivers
15 Quality
18

19. 16 Blogs Often
19

20. Avoids
17 Gobbledygook
20

21. #18 Content is
18 Social &
Shareable
21

22. Uses Multiple
19 Forms of
Content
22

23. Promotes
20 Customer
Success
23

24. Generates
21 Leads using
Great Offers
24

25. Also
22 Generates
Prospects
25

26. Calls-to-Action
23 That Stand Out
26

27. Uses Landing
24 Pages – Lots
of ‘Em
27

28. Asks for the Right
25 Information at the
Right Time
28

29. Conclusion
Internet usage is growing rapidly and you need to be there when
potential buyers come looking. A business website may be the
most important factor in your inbound marketing strategy, but it’s
more than just having a website, it’s the integration of SEO, social
media, blogging, content, CTAs and landing pages that will drive
traffic, leads and sales.
To learn how to implement each of these 25 must-
have’s, download the full eBook at hubspot.com/25
29

30. Get a Free Website Evaluation!
Receive expert advice on how to apply these 25
must-have’s to your own website with a
no-obligation Inbound Marketing Assessment!
HubSpot’s marketing specialists will provide a
detailed analysis of your website and a comparison
of how you stack up against your competitors.
Start generating more traffic and leads, get your
free assessment today at:
hubspot.com/ima
Image Credits:
• Page 4: http://www.elliance.com • Page 12: http://www.adobe.com
• Page 5: http://www.bnet.com • Page 14: http://www.tabletpcreviewer.com
• Page 6: http://weblog.blogads.com/ • Page 16: http://www.jenniferbrouwerdesign.com
• Page 7: http://www.intechgrity.com • Page 23: http://www.salesforce.com
• Page 11: http://www.istockphoto.com • Page 26: http://www.freshbooks.com