The document summarizes the key tasks and responsibilities of an inbound marketer. It discusses that inbound marketing involves getting found through content creation and promotion, converting visitors through calls-to-action and landing pages, and analyzing results. It provides examples of how an inbound marketer may spend their week, including tasks like blogging, social media promotion, website optimization, and analytics. It also discusses determining which tasks are best to do yourself versus delegate, and provides examples of bite-sized tasks that can be done in minutes or hours to get started with inbound marketing.

1. A Day in the Life of an Inbound Marketer
Jordyne Wu
Inbound Marketer
Kirsten Knipp
@jordyne
Product Evangelist
@kirstenpetra

2. Housekeeping Items
• Today’s webinar is scheduled to last 1 hour
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http://www.hubspot.com/a-day-in-the-life-of-a-
hubspot-marketer-archive/

3. Agenda
• Why inbound marketing?
• What are the most critical tasks?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours,
days?

4. Why Are You Here?
• Why inbound marketing?
• It Works
• It’s Cheaper
• What are the most critical tasks?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours, days?

5. Outbound Marketing

6. Outbound Marketing Is Dead
800-555-1234
Annoying
Salesperson

7. Inbound Marketing

8. Inbound is Cheaper
Respondents were asked to rate the relative cost of each lead channel as “below
average,” “near your average,” and “above your average”.

9. Inbound Marketing is a System
Get
1
Found
3 Analyze 2 Convert
Find the full methodology at success.hubspot.com

10. Does That Mean You Never Sleep?
Or must become a Mutant Marketer?

11. No. Work Smart to Meet Your Goals
• Why inbound marketing?
• What are the most critical tasks to
inbound marketing success?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours, days?

12. Poll
• Where would you like to concentrate
your inbound marketing efforts the
most?
• Get Found?
• Convert?
• Analyze?
12

13. How Do You Get Found?
Get
Found
Analyze Convert
Create: Blog
Optimize: Page Titles, URLs, Headers
Promote: Twitter, LinkedIn, Facebook

14. 1. Start Blogging
Get
Found
• Establishes thought leadership
Analyze Convert
• Engages prospects & customers
• Helps you rank on keywords
• Attracts inbound links

15. 2. Optimize Your Blog Articles
Get
Found
• Page Title Analyze Convert
• URL
• H1,H2,H3 tags
• Page Text

16. 3. Promote Your Blog
Get
Found
Analyze Convert

17. What’s Next?
• Why inbound marketing?
• What are the most critical tasks to
inbound marketing success?
• Get Found
• Convert
• Analyze
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours, days?

18. 1. Draw Visitors to a Place to Convert
Get
Found
Analyze Convert

19. Landing Pages Convert How Much Better?

20. Create or Buy Call to Action Buttons
Get
Found
Analyze Convert
• Action-oriented
• Positive
• Clear
• Direct

21. 2. Use Landing Pages to Boost Conversion
Get
Found
Analyze Convert
• The Blink Test
• Go Naked
• Graphics Matter
• Keep It Simple
• Keep It Short

22. Do You Know What’s Working?
• Why inbound marketing?
• What are the most critical tasks to
inbound marketing success?
• Get Found
• Convert
• Analyze
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours, days?

23. 1. Track Where Your Traffic is Coming From

24. Track Your Traffic, Leads and Customers

25. The Highest ROI Tasks
Get Found: Create Blog
Optimize Page Title, URLs, Headers
Promote Twitter, LinkedIn, Facebook
Convert: Leads using Call to Actions, Landing Pages
Analyze: Website Traffic, Leads and Customers

26. Agenda
• Why inbound marketing?
• What are the most critical tasks?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours,
days?

27. An Inbound Marketer’s Week
Day Task
Daily 15 min: Read, comment on blogs, Twitter, Facebook
Monday 30 min: Create and optimize blog article
Tuesday 10 min: Publish and promote blog article
20 min: Create landing page for upcoming PPC campaign
Wednesday 10 min: Launch landing page and PPC campaign
20 min: Analyze website and blog traffic and conversions
30 min: SEO website for 3 keywords
Thursday 20 min: Analyze email campaign and landing page conversion; test and tweak
landing page
10 min: Email colleagues blog writing ideas to develop blog editorial calendar
Friday 30 min: Work on an eBook to put behind conversion forms
• Total Time on Inbound Marketing: 4 hours
• Target 2 – 4 hours on Inbound Marketing per week

28. Agenda
• Why inbound marketing?
• What are the most critical tasks?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours,
days?

29. Do yourself vs. delegate
Your Your
Task You
Company Agency
Inbound Marketing Strategy x x
Get Found
Create Content: blog articles, website pages, etc. x x x
Optimize for On and Off-Page SEO x x x
Promote in Social Mediasphere x x x
Convert
Visitors to Leads via Call to Action buttons and x x x
Landing Pages
Leads to Customers via Lead Intelligence x x
Analyze x x
You need to understand Strategy and Analyze

30. You Can Delegate a Lot
30

31. Delegating Best Practices
1. Choose on track record

32. Agenda
• Why inbound marketing?
• What are the most critical tasks?
• How do you spend your week?
• What do you do yourself?
• What do you delegate?
• What can you do in minutes, hours,
days?

33. Poll
• How much time do you have to start
on inbound marketing right now?
• Minutes?
• Hours?
• Days?
33

34. If you have MINUTES . . .
Listen and participate in social media

35. If you have HOURS. . .
Create, optimize and promote a blog article

36. If you have HOURS. . .
Create one landing page

37. If you have DAYS. . .
Create landing pages for each campaign

38. If you have DAYS. . .
Create Call to Action buttons

39. If you have DAYS. . .
Optimize Your Website

40. Beyond the Basics…
Produce advanced content

41. Key Takeaways
• You can spend as much or as little time as
you want on inbound marketing
• You can get started with bite-sized tasks
that are still high ROI
• You can leverage internal and external
resources

42. Next Steps
Try our HubSpot Service Marketplace
Start a HubSpot Trial
http://services.hubspot.com
http://www.hubspot.com/free-trial/

43. We welcome your questions
Jordyne Wu
Inbound Marketer
@jordyne
Kirsten Knipp
Product Evangelist
@kirstenpetra

44. Thank you!
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