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Biggest. Marketing. Week. Ever. Boston | September 14-16, 2011 +
FROM 2009 TO 2011, THE PERCENTAGE OF RESPONDENTS WITH A COMPANY BLOG GREW FROM 48% TO 65%. Source: The State of Inbound Marketing 2011
INBOUND MARKETING- DOMINATED ORGS EXPERIENCE A COST PER LEAD 62% LOWER THAN OUTBOUND MARKETING- DOMINATED ORGS. Source: The State of Inbound Marketing 2011
85% OF BUSINESSES RATED THEIR COMPANY BLOGS AS “USEFUL,” “IMPORTANT” OR “CRITICAL.” Source: The State of Inbound Marketing 2011
27% RATED THEIR COMPANY BLOG AS “CRITICAL” TO THEIR BUSINESS. Source: The State of Inbound Marketing 2011
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