Closet Works, a leader in custom closet designs serving the Illinois area, has been using HubSpot to close the loop between lead generation and sales.

1. Customer Case Study:
Closet Design Company Decreases
Cost Per Lead by 60% with HubSpot
About Closet Works
Founded in 1987, Closet Works is a leader in custom closet
designs serving the Illinois area. Azra Rakovic, the company’s
marketing specialist, shared how she has been using HubSpot
to close the loop between lead generation and sales.
Results:
Traffic Growth & Low Cost per Lead
• Reduced Cost Per Lead by 60%
• Increased Leads by 40% in six months
• Reached a 14%-conversion rate for 5 landing pages
• Nearly doubled organic traffic
Challenge:
No Control Over Online Lead Generation
Closet Works was still primarily relying on traditional marketing channels when Azra
realized the need for improved online lead generation. “I never had control over how
many leads we actually got from the Internet,” Azra said. “Now, I have the ability to
really see what is coming through,” she added, referring to her last nine months with
HubSpot.

2. Closet Design Company Decreases
Cost Per Lead by 60% with HubSpot
Solution:
HubSpot’s Landing Pages &
Lead Management Tools
Azra uses HubSpot to both create and track marketing offers. “The first thing I do
every morning is log in to HubSpot to see what is going on,” she said.
For instance, HubSpot’s dashboard alerts Azra about landing page improvements,
new keyword rankings, incoming leads and social media conversations. “At one
glance I can see what is working and what is not, and where I can improve my
website score,” she said.
Azra creates HubSpot Landing Pages to launch various marketing offers that are
SEO-friendly and easily integrated with other marketing channels like PPC
campaigns. “That [landing page creation] is something that before HubSpot I wasn’t
able to do very quickly,” Azra noted.
HubSpot’s Lead Management platform also proved useful for Closet Works. It
enabled Azra to track incoming leads, follow latest conversion trends and measure
long-term results. Thus, the sales and marketing team at Closet Works can “follow a
lead from the moment they fill out the form until they become a customer.”
The first thing I do every
morning is log in to HubSpot.
The average HubSpot customer gets 4.2x more leads after 5 months of active
use of HubSpot. To find out what type of increases in leads a company with your
current lead volume could expect, check out HubSpot’s ROI study at
www.hubspot.com/roi.
HubSpot’s integrated marketing software gives you all the tools to implement a
successful online marketing strategy from increasing the top of your funnel
through conversion, sales alignment and analytics. To learn more, check out
HubSpot’s free trial or request a customized demonstration.