This webinar, featuring HubSpot's CEO Brian Halligan, included information about HubSpot's newest inbound marketing software features and shared stories about how customers are using them to drive more leads and sales. Light touch on the roadmap is included.

1. Webinar will start shortly
• “If you wait until there is
another case study in your
industry, you will be too late.”
• -- Seth Godin

2. Starting In 1 Minute
“What gets us into trouble is not
what we don't know it's what we
know for sure that just ain't so.”
• -- Mark Twain

3. Brian Halligan
@bhalligan
HubSpot Summer 2010 Show & Tell

4. Today’s Agenda
•Remind me…What Is Inbound Marketing.
•Halligan’s HubSpot Update
•Talk Is Cheap – Demo New Stuff!
•Customer Reactions to New Stuff
•Where is the puck headed?
•Special Topics
•Q&A

5. But first…
Thank You!!!!

6. You are Transforming Marketing
Outbound Marketing Inbound Marketing
• Telemarketing • SEO / SEM
• Trade shows • Blogging
• Direct mail • Social Media
• Email blasts • RSS
• Print ads • Free tools/trials
• TV/radio ads • Viral videos

7. Which do you have more of?

9. HubSpot Works
If You Work It

10. Using HubSpot = More Leads
Active Users
Limited Users

11. 1000
1500
2000
2500
3000
500
0
Dec-06
Jan-07
Feb-07
Mar-07
Apr-07
May-07
Jun-07
Jul-07
Aug-07
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08
Jul-08
Aug-08
Sep-08
Oct-08
Nov-08
Emerging Standard
Dec-08
Jan-09
Feb-09
HubSpot Customer Growth
Mar-09
Apr-09
May-09
Jun-09
Jul-09
Aug-09
Sep-09
Oct-09
Nov-09
Dec-09
May 2010
Jan-10
Feb-10
Mar-10
2,800 Customers
Apr-10
May-10

12. R&D Spending

16. Complete Solution
Social Media Marketing
Blog SEO Analytics IT Expertise
Monitoring Automation
Web
Google Marketing
Wordpress Position Radian6 Eloqua IT Guys
Analytics Sherpa
Gold

18. HubSpot’s Inbound Marketing System
QUALIFIED TRAFFIC GET FOUND
SEO, Blog, Social Media,
Content Creation
Get Found
CONVERT
Convert Landing Pages, Lead Nurturing
& Intelligence
ANALYZE
Marketing Analytics
SALES

19. Talk Is Cheap
Demo!!!

20. Social Media Monitoring

21. Social Media Reach

22. BETA: Social Lead Intelligence

23. Marketing Integration

24. BETA: Lead Segmentation

25. BETA: Email Marketing

26. "HubSpot's software continues to
pleasantly surprise . . . we found the
email marketing feature to be a quick &
easy solution to reach out to our
leads. It was tied into our existing
leads application & just worked."
Jared Mostoller
Marketer
docSTAR

27. New: Lead Nurturing

28. "“We’ve … sent more than 10,000 emails
to keep leads engaged. This used to be a
manual process … but because HubSpot
is easy to use and integrated with
our lead capture, we’ve made nurturing a
standard, saving time as we improve
on rapid lead follow up.”
Michelle Wickum
Director of Marketing
SteelMaster Buildings

29. HubSpot Salesforce.com Integration

30. Leads API = Any CRM Integration
(…or your
CRM of choice)

31. “. . . this is going to connect the dots
between marketing and sales efforts.
We’ve implemented the beta API for three
clients using Microsoft Dynamics CRM. It
is working great … and gives visibility
into marketing ROI.”
Daniel Lynton
CEO
Lynton Web Solutions

32. Analytics Help Max Out ROI

33. We hear you …
Faster
Load
Times
Lead Nurturing
Status in Leads

34. Does HubSpot help
me do all this?

35. Lots of Help Available

36. Passionate Customers & Fans
HUG
Oct 5 2010
Cambridge, MA

37. What’s next for HubSpot?

39. Convert

40. Platformization
3rd Party
HubSpot
Apps
API
CRM WEBSITE
HubSpot
Blogosphere

41. What’s next for you?
Need Help?
•Contact your Customer Success Manager
•1-888-HUBSPOT

42. Thank You
Stay up to date@
success.hubspot.com
@bhalligan
@scclemens