SlideShare une entreprise Scribd logo
1  sur  33
Télécharger pour lire hors ligne
Ecommerce
Marketing
Automation:
How to Use Automation and
Analytics to Predict Consumer
Behavior and Increase        Click to watch
eCommerce Sales            OnDemand Video!


                         http://bit.ly/autoecomm
I’m Mike Ewing.
Nice to meet you.
       @inboundcommerce
I’m Meghan Anderson.
Nice to meet you.
       @meghkeaney
I’m Sam Mallikarjunan.
Nice to meet you.
       @mallikarjunan
Tweet Questions
 & Comments!

#AutoEcomm
                  http://bit.ly/autoecomm
AGENDA:


1
ECOMMERCE

1
MARKETING
AUTOMATION




             http://bit.ly/autoecomm
Shopping Cart Fetchback:
  UNDERSTANDING
  CUSTOMER
  HESITATIONS




Questions & Comments on Twitter: #AutoEcomm   http://bit.ly/autoecomm
UNDERSTANDING CUSTOMER
   HESISTATIONS

       1           What Is a Fetchback?

       2                Surprising Statistics

       3           Top Reasons For Abandonment


       4                Actionable Takeaways

Questions & Comments on Twitter: #AutoEcomm     http://bit.ly/autoecomm
SHOPPING CART
         FETCH BACK?
  “       Shopping Cart Fetch Back is a
          timely email sent to a prospect
          that has abandoned shopping


                            ”
                       cart.


http://bit.ly/autoecomm
SURPRISING
        STATISTICS
 88%                    65%
of online shoppers     of all online shoppers
have abandoned their   wait a day or more to
shopping cart at one   complete a purchase.
point or another.


 21%
of shoppers who
                         45%
didn’t complete the    of consumers
checkout, said they    abandoned carts
wanted to save         more than once with
products for further   an average order of
consideration.         $109.00.            http://bit.ly/autoecomm
TOP REASONS FOR
      ABANDONMENT
 50
                                Top reasons given for abandoning carts (in %)

 45

 40

 35

 30

 25

 20

 15

 10

  5

  0
      Shipping was too high   Not ready to buy    Price too high   Wanted to compare with other   Put in cart for later
                                                                             products
Questions & Comments on Twitter: #AutoEcomm                                                http://bit.ly/autoecomm
ACTIONABLE
     TAKEAWAYS

                  Calculate                      Discover your
             Cart Abandonment                 Customer Hesitations




              Optimize Shipping               Engage in Triggered
                   Rates                       Email Campaigns
Questions & Comments on Twitter: #AutoEcomm                  http://bit.ly/autoecomm
Use Intelligent Analytics to
  UNDERSTAND
  BUYING CYCLE




Questions & Comments on Twitter: #AutoEcomm   http://bit.ly/autoecomm
USE INTELLIGENT ANALYTICS TO
     UNDERSTAND BUYING CYCLE

       1          Analytics + Automation


       2                   Understanding Customer Timelines


       3          The Reverse Funnel Analysis


       4                  Conversion SEO
Questions & Comments on Twitter: #AutoEcomm     http://bit.ly/autoecomm
ANALYTICS +
     AUTOMATION
     Help You To Understand:


     Customer                        Assisting   Purchase
     Hesitation                      Content     Timeline
Questions & Comments on Twitter: #AutoEcomm       http://bit.ly/autoecomm
CUSTOMER
     TIMELINES



       Purchase                       Product    Customer
       Timeline                       Timeline   Timeline
Questions & Comments on Twitter: #AutoEcomm       http://bit.ly/autoecomm
REVERSE
     FUNNEL
     ANALYSIS

    Segment                        “Assists”    Focus on Top
   Buyers from                   That Lead to     Performing
    Browsers                      Purchase       Interactions
Questions & Comments on Twitter: #AutoEcomm        http://bit.ly/autoecomm
CONVERSION
     OPTIMIZATION


   Revenue                         Increase      Dominate
  Generating                       Quality of    Organic &
   Keywords                         Visitors    Paid Search
Questions & Comments on Twitter: #AutoEcomm       http://bit.ly/autoecomm
Intelligent Automation:
  HOW TO IMPROVE
  CONVERSION RATES




Questions & Comments on Twitter: #AutoEcomm   http://bit.ly/autoecomm
HOW TO USE INTELLIGENT AUTOMATION
     TO INCREASE CONVERSION RATES

       1           Real-Time Communication



        2                 Stages of Nurturing Campaign



        3                 Best Practices


http://bit.ly/autoecomm
REAL-TIME
COMMUNICATION
       90%
     of ecommerce leads go cold
     within just one hour.
STAGES OF
     NURTURING
     The 3 Step Sequence
    > 1 hour Email        24 Hour Email      72 Hour Email




   Customer Service       Sense of Urgency     Incentive


http://bit.ly/autoecomm
BEST PRACTICES

       Collect Contact Info          Immediate Messaging      Offer Customer Service




      Offer Incentives        Offer More Info      Track Clicks      Test, Test, Test
Questions & Comments on Twitter: #AutoEcomm                       http://bit.ly/autoecomm
Empower Superstar Customers:
  USING TARGETED
  COMMUNICATIONS
  TO FUEL BRAND
  ADVOCACY



http://bit.ly/autoecomm
USING TARGETED COMMUNICATIONS TO
     REWARD BRAND ADVOCATES


       1           Social Sharing as a Driver of Sales



        2           Alerts and Multi-Channel
                    Analytics


        3                 Targeted Communications

http://bit.ly/autoecomm
SOCIAL SHARING
     DRIVES SALES

                       +                      =
Questions & Comments on Twitter: #AutoEcomm       http://bit.ly/autoecomm
ALERTS &
MULTICHANNEL
ANALYTICS
          1. Respond to Positive
             Mention on Twitter
          2. Empower Individual that
             Promoted your brand
          3. Keep a list of advocates
          4. Reward with special offers
             in future to fuel advocacy



                 http://bit.ly/autoecomm
TARGETED
     COMMUNICATIONS



http://bit.ly/autoecomm
WRAP UP AND REVIEW


        1           Shopping Cart Fetch Back Emails

        2                 Understand Buying Cycles with
                          Intelligent Analytics
        3           Improve Conversion Rates with
                    Intelligent Automation

        4                 Reward + Fuel Brand Advocates

http://bit.ly/autoecomm
QUESTION
&
ANSWER
  @inboundcommerce


  @meghkeaney


  @mallikarjunan       http://bit.ly/autoecomm
                   Questions & Comments on Twitter: #AutoEcomm
THANK
 YOU.
HUBSPOT CAN HELP!


11    GENERATE MORE QUALIFIED TRAFFIC




     2
     2    TURN TRAFFIC INTO   CUSTOMERS



  3     ANALYZE SALES AND MARKETING
FREE
 ECOMMERCE
  SOFTWARE
DEMONSTRATION
hubspot.com/ecomm

Contenu connexe

En vedette

Magsnet Limited Corporate Presentation
Magsnet Limited   Corporate PresentationMagsnet Limited   Corporate Presentation
Magsnet Limited Corporate Presentationguest0b57ba
 
7 e-commerce Strategies for Customer Retention to Record MORE Sales
7 e-commerce Strategies for Customer Retention to Record MORE Sales7 e-commerce Strategies for Customer Retention to Record MORE Sales
7 e-commerce Strategies for Customer Retention to Record MORE SalesSheen Wright
 
5 E COMMERCE STRATEGIES TO BOOST SALES
5 E COMMERCE STRATEGIES TO BOOST SALES5 E COMMERCE STRATEGIES TO BOOST SALES
5 E COMMERCE STRATEGIES TO BOOST SALESPaulina Rueda
 
297 Luxury Branding India
297 Luxury Branding India297 Luxury Branding India
297 Luxury Branding IndiaTerry Joev
 
Account Sales and Marketing Director Resume
Account Sales and Marketing Director ResumeAccount Sales and Marketing Director Resume
Account Sales and Marketing Director ResumeSam Vignjevic
 

En vedette (6)

Customer Service Experience Study 2014
Customer Service Experience Study 2014Customer Service Experience Study 2014
Customer Service Experience Study 2014
 
Magsnet Limited Corporate Presentation
Magsnet Limited   Corporate PresentationMagsnet Limited   Corporate Presentation
Magsnet Limited Corporate Presentation
 
7 e-commerce Strategies for Customer Retention to Record MORE Sales
7 e-commerce Strategies for Customer Retention to Record MORE Sales7 e-commerce Strategies for Customer Retention to Record MORE Sales
7 e-commerce Strategies for Customer Retention to Record MORE Sales
 
5 E COMMERCE STRATEGIES TO BOOST SALES
5 E COMMERCE STRATEGIES TO BOOST SALES5 E COMMERCE STRATEGIES TO BOOST SALES
5 E COMMERCE STRATEGIES TO BOOST SALES
 
297 Luxury Branding India
297 Luxury Branding India297 Luxury Branding India
297 Luxury Branding India
 
Account Sales and Marketing Director Resume
Account Sales and Marketing Director ResumeAccount Sales and Marketing Director Resume
Account Sales and Marketing Director Resume
 

Plus de HubSpot

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleHubSpot
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItHubSpot
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About MarketingHubSpot
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)HubSpot
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingHubSpot
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessHubSpot
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to KnowHubSpot
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerHubSpot
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. HubSpot
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonHubSpot
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?HubSpot
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoHubSpot
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call QuestionsHubSpot
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHubSpot
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessHubSpot
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...HubSpot
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpotHubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful CompaniesHubSpot
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...HubSpot
 

Plus de HubSpot (20)

Cultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posibleCultura HubSpot - Cómo crear la mejor empresa posible
Cultura HubSpot - Cómo crear la mejor empresa posible
 
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know ItYour Go-To-Market is Killing Your Business, and You Don't Even Know It
Your Go-To-Market is Killing Your Business, and You Don't Even Know It
 
The Hard Truth About Marketing
The Hard Truth About MarketingThe Hard Truth About Marketing
The Hard Truth About Marketing
 
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)How HubSpot Builds its Engineering Culture (While Maintaining Speed)
How HubSpot Builds its Engineering Culture (While Maintaining Speed)
 
The Tech Scene in Berlin is Booming
The Tech Scene in Berlin is BoomingThe Tech Scene in Berlin is Booming
The Tech Scene in Berlin is Booming
 
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A BusinessAligning Vectors: What Elon Musk Taught Me About Growing A Business
Aligning Vectors: What Elon Musk Taught Me About Growing A Business
 
15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know15 Stats Every Marketing Leader Needs to Know
15 Stats Every Marketing Leader Needs to Know
 
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a MarketerInbound Recruiting: Hire Top Talent By Thinking Like a Marketer
Inbound Recruiting: Hire Top Talent By Thinking Like a Marketer
 
What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one. What's a Growth Stack? And why you should build one.
What's a Growth Stack? And why you should build one.
 
HubSpot Diversity Data 2016
HubSpot Diversity Data 2016HubSpot Diversity Data 2016
HubSpot Diversity Data 2016
 
Add the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-ThonAdd the Women Back: Wikipedia Edit-a-Thon
Add the Women Back: Wikipedia Edit-a-Thon
 
What is Inbound Recruiting?
What is Inbound Recruiting?What is Inbound Recruiting?
What is Inbound Recruiting?
 
Behind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot TokyoBehind the Scenes: Launching HubSpot Tokyo
Behind the Scenes: Launching HubSpot Tokyo
 
25 Discovery Call Questions
25 Discovery Call Questions25 Discovery Call Questions
25 Discovery Call Questions
 
How to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's BuyerHow to Earn the Attention of Today's Buyer
How to Earn the Attention of Today's Buyer
 
Class 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your BusinessClass 1: Email Marketing Certification course: Email Marketing and Your Business
Class 1: Email Marketing Certification course: Email Marketing and Your Business
 
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
Why People Block Ads (And What It Means for Marketers and Advertisers) [New R...
 
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot 10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
10 Things You Didn’t Know About Mobile Email from Litmus & HubSpot
 
3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies3 Proven Sales Email Templates Used by Successful Companies
3 Proven Sales Email Templates Used by Successful Companies
 
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
Modern Prospecting Techniques for Connecting with Prospects (from Sales Hacke...
 

Dernier

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdfPaige Cruz
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintMahmoud Rabie
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1DianaGray10
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...Aggregage
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Will Schroeder
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimizationarrow10202532yuvraj
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsSafe Software
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Juan Carlos Gonzalez
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1DianaGray10
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioChristian Posta
 

Dernier (20)

Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf99.99% of Your Traces  Are (Probably) Trash (SRECon NA 2024).pdf
99.99% of Your Traces Are (Probably) Trash (SRECon NA 2024).pdf
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
Empowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership BlueprintEmpowering Africa's Next Generation: The AI Leadership Blueprint
Empowering Africa's Next Generation: The AI Leadership Blueprint
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1UiPath Platform: The Backend Engine Powering Your Automation - Session 1
UiPath Platform: The Backend Engine Powering Your Automation - Session 1
 
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
The Data Metaverse: Unpacking the Roles, Use Cases, and Tech Trends in Data a...
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
Apres-Cyber - The Data Dilemma: Bridging Offensive Operations and Machine Lea...
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization100+ ChatGPT Prompts for SEO Optimization
100+ ChatGPT Prompts for SEO Optimization
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration WorkflowsIgniting Next Level Productivity with AI-Infused Data Integration Workflows
Igniting Next Level Productivity with AI-Infused Data Integration Workflows
 
Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?Governance in SharePoint Premium:What's in the box?
Governance in SharePoint Premium:What's in the box?
 
Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1Secure your environment with UiPath and CyberArk technologies - Session 1
Secure your environment with UiPath and CyberArk technologies - Session 1
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Comparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and IstioComparing Sidecar-less Service Mesh from Cilium and Istio
Comparing Sidecar-less Service Mesh from Cilium and Istio
 

Ecommerce Marketing Automation - How to Use Automation and Analytics to Predict Consumer Behaviour and Increase eCommerce Sales

  • 1. Ecommerce Marketing Automation: How to Use Automation and Analytics to Predict Consumer Behavior and Increase Click to watch eCommerce Sales OnDemand Video! http://bit.ly/autoecomm
  • 2. I’m Mike Ewing. Nice to meet you. @inboundcommerce
  • 3. I’m Meghan Anderson. Nice to meet you. @meghkeaney
  • 4. I’m Sam Mallikarjunan. Nice to meet you. @mallikarjunan
  • 5. Tweet Questions & Comments! #AutoEcomm http://bit.ly/autoecomm
  • 7. Shopping Cart Fetchback: UNDERSTANDING CUSTOMER HESITATIONS Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 8. UNDERSTANDING CUSTOMER HESISTATIONS 1 What Is a Fetchback? 2 Surprising Statistics 3 Top Reasons For Abandonment 4 Actionable Takeaways Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 9. SHOPPING CART FETCH BACK? “ Shopping Cart Fetch Back is a timely email sent to a prospect that has abandoned shopping ” cart. http://bit.ly/autoecomm
  • 10. SURPRISING STATISTICS 88% 65% of online shoppers of all online shoppers have abandoned their wait a day or more to shopping cart at one complete a purchase. point or another. 21% of shoppers who 45% didn’t complete the of consumers checkout, said they abandoned carts wanted to save more than once with products for further an average order of consideration. $109.00. http://bit.ly/autoecomm
  • 11. TOP REASONS FOR ABANDONMENT 50 Top reasons given for abandoning carts (in %) 45 40 35 30 25 20 15 10 5 0 Shipping was too high Not ready to buy Price too high Wanted to compare with other Put in cart for later products Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 12. ACTIONABLE TAKEAWAYS Calculate Discover your Cart Abandonment Customer Hesitations Optimize Shipping Engage in Triggered Rates Email Campaigns Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 13. Use Intelligent Analytics to UNDERSTAND BUYING CYCLE Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 14. USE INTELLIGENT ANALYTICS TO UNDERSTAND BUYING CYCLE 1 Analytics + Automation 2 Understanding Customer Timelines 3 The Reverse Funnel Analysis 4 Conversion SEO Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 15. ANALYTICS + AUTOMATION Help You To Understand: Customer Assisting Purchase Hesitation Content Timeline Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 16. CUSTOMER TIMELINES Purchase Product Customer Timeline Timeline Timeline Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 17. REVERSE FUNNEL ANALYSIS Segment “Assists” Focus on Top Buyers from That Lead to Performing Browsers Purchase Interactions Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 18. CONVERSION OPTIMIZATION Revenue Increase Dominate Generating Quality of Organic & Keywords Visitors Paid Search Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 19. Intelligent Automation: HOW TO IMPROVE CONVERSION RATES Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 20. HOW TO USE INTELLIGENT AUTOMATION TO INCREASE CONVERSION RATES 1 Real-Time Communication 2 Stages of Nurturing Campaign 3 Best Practices http://bit.ly/autoecomm
  • 21. REAL-TIME COMMUNICATION 90% of ecommerce leads go cold within just one hour.
  • 22. STAGES OF NURTURING The 3 Step Sequence > 1 hour Email 24 Hour Email 72 Hour Email Customer Service Sense of Urgency Incentive http://bit.ly/autoecomm
  • 23. BEST PRACTICES Collect Contact Info Immediate Messaging Offer Customer Service Offer Incentives Offer More Info Track Clicks Test, Test, Test Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 24. Empower Superstar Customers: USING TARGETED COMMUNICATIONS TO FUEL BRAND ADVOCACY http://bit.ly/autoecomm
  • 25. USING TARGETED COMMUNICATIONS TO REWARD BRAND ADVOCATES 1 Social Sharing as a Driver of Sales 2 Alerts and Multi-Channel Analytics 3 Targeted Communications http://bit.ly/autoecomm
  • 26. SOCIAL SHARING DRIVES SALES + = Questions & Comments on Twitter: #AutoEcomm http://bit.ly/autoecomm
  • 27. ALERTS & MULTICHANNEL ANALYTICS 1. Respond to Positive Mention on Twitter 2. Empower Individual that Promoted your brand 3. Keep a list of advocates 4. Reward with special offers in future to fuel advocacy   http://bit.ly/autoecomm
  • 28. TARGETED COMMUNICATIONS http://bit.ly/autoecomm
  • 29. WRAP UP AND REVIEW 1 Shopping Cart Fetch Back Emails 2 Understand Buying Cycles with Intelligent Analytics 3 Improve Conversion Rates with Intelligent Automation 4 Reward + Fuel Brand Advocates http://bit.ly/autoecomm
  • 30. QUESTION & ANSWER @inboundcommerce @meghkeaney @mallikarjunan http://bit.ly/autoecomm Questions & Comments on Twitter: #AutoEcomm
  • 32. HUBSPOT CAN HELP! 11 GENERATE MORE QUALIFIED TRAFFIC 2 2 TURN TRAFFIC INTO CUSTOMERS 3 ANALYZE SALES AND MARKETING
  • 33. FREE ECOMMERCE SOFTWARE DEMONSTRATION hubspot.com/ecomm