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Edward Bernays’ Doctrine for the Public Relations Professional
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Edward Bernays’ Doctrine for the Public Relations Professional
1.
Edward Bernays’ Doctrine for
the Public Relations Professional IMAGE CREDIT: Capt Kodak
2.
The counsel on
public relations must maintain constant VIGILANCE. IMAGE CREDIT: VANCITYALLIE 2
3.
The counsel on public
relations must be in a position to deal effectively with RUMORS and suspicions. IMAGE CREDIT: HORRIGANS 3
4.
He does not
accept a client whose interests CONFLICT with IMAGE CREDIT: those of LDAWEI another client. 4
5.
He does not
accept a client whose case he believes to be hopeless or whose product he believes to be UNMARKETABLE. IMAGE CREDIT: MACCA 5
6.
He should be
CANDID in his dealings. IMAGE CREDIT: Erick-Pardus
7.
IMAGE CREDIT: TATTOOED
JJ He functions primarily as an adviser to his client, very much as a LAWYER does. 7
8.
The counsel on public
relations is not an ADVERTISING man but he advocates advertising where that is indicated. IMAGE CREDIT: THE-LANE-TEAM
9.
His first efforts are,
naturally, devoted to ANALYZING his client's problems. His next effort is to analyze his public.
10.
He is NOT
DISSOCIATED from the client in the public's mind. IMAGE CREDIT: MONJA · CON · PATINES
11.
His function may
include the DISCOVERY of new markets, the existence of which had been IMAGE CREDIT: JCZART unsuspected.
12.
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