Like it or not, your customers demand a relevant experience. With access to as many as 30 million online retailers worldwide, your customers are being pulled in more directions than they can count. To ensure that you are meeting the demands of your consumers, you need to sustain your customer's attention with humanized, more relevant lead nurturing experiences.
8. #INBOUND14
(source: Conference Executive Board: Marketing Leadership Council Research, Sales Leadership Council Research)
57%
of a prospect’s buying decision is complete before that prospect’s first contact with a supplier.
33. #INBOUND14
Contextual Marketing:
The practice of personalizing your business to your Persona based on who they are, what they want, what they need or what they do.
34. (source: DemandGen)
Leads nurtured with targeted content produce an increase in sales opportunities of more than 20%.
44. #INBOUND14
71%
of consumers reported being more likely to make a purchase if an email was tailored to their likes and preferences.
-Marketing Charts