How HubSpot Does Inbound: Creating a Content Machine

•

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In order to "do" inbound marketing, you need to "do" content. Flip through this SlideShare to learn our best tips for creating a content machine. Get more in-depth tips and lessons in our ebook: http://bitly.com/HowHSDoesContent

Business

To “do” inbound
marketing…
you need to “do” content.

There’s the dream content
world, where you…

create new lead generation
offers every week

and design engaging
images for social media.

publish
blog posts
when
someone
has time

and wonder if
someone even
checked your
social media
accounts that
week.

The more you create content,
the easier it will be.

It may be the
most painful
thing you
have ever
done in your
career.

Here are 15 tips for making
content creation faster, easier,
and more eﬀective.

Collect the
10 best
ideas,
examples,
or news.

Don’t worry
about length.
Good content is
good content.

Excerpt
content – like
a chapter from
an ebook.

Jack the
latest news
by putting
your own
industry spin
on it.

Create evergreen
content – content
that is timeless.

Use an editorial calendar to spot
holes in your content variety.

Clean up old content, and
publish a better version.

Use video to
create how-
to, product, or
simply fun
videos.

Invite guest
bloggers to
write for you.
p

Brainstorm
content ideas in
one sitting, and
keep a backlog
you can refer to.

Learn more
in our latest
ebook!

http://bitly.com/HowHSDoesContent

By Corey Eridon
& Anum Hussain.

@corey_bos
@anummedia

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How HubSpot Does Inbound: Creating a Content Machine

2. To “do” inbound marketing…

3. To “do” inbound marketing… you need to “do” content.

4. There’s the dream content world, where you…

5. publish amazing blog content every day

6. create new lead generation offers every week

7. and design engaging images for social media.

8. Then there’s reality, where you …

9. publish blog posts when someone has time

10. maybe get to one offer a quarter

11. and wonder if someone even checked your social media accounts that week.

12. Here’s a little HubSpot secret ...

13. The more you create content, the easier it will be.

14. Whaaaaaa? That’s it?

15. Yup. Just do it.

16. It may be the most painful thing you have ever done in your career.

17. Or it may not be bad at all.

18. Either way ...

19. Get over your ‘problems.’

20. Here are 15 tips for making content creation faster, easier, and more eﬀective.

21. Collect the 10 best ideas, examples, or news.

22. Answer frequently asked questions.

23. Teach people how to do something.

24. Curate remarkable content.

25. Don’t worry about length. Good content is good content.

26. Share data you’ve discovered.

27. Excerpt content – like a chapter from an ebook.

28. Jack the latest news by putting your own industry spin on it.

29. Create evergreen content – content that is timeless.

30. Use an editorial calendar to spot holes in your content variety.

31. Turn presentations into SlideShares.

32. Clean up old content, and publish a better version.

33. Use video to create how- to, product, or simply fun videos.

34. Invite guest bloggers to write for you. p

35. Brainstorm content ideas in one sitting, and keep a backlog you can refer to.

36. That’s all, folks.

37. Learn more in our latest ebook! http://bitly.com/HowHSDoesContent

38. By Corey Eridon & Anum Hussain. @corey_bos @anummedia

How HubSpot Does Inbound: Creating a Content Machine

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