How to Monitor Social Media in 10 Minutes a Day
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HubSpot's slide deck explains why you should and how to monitor your social media channels in just 10 minutes each day.
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How to Monitor Social Media in 10 Minutes a Day
- 2. Lauren Pedigo @laurencpedigo Inbound Marketing Specialist HubSpot Brittany Leaning @bleaning Content Strategist HubSpot CREATED BY:
- 3. In 10 minutes you can …
- 4. Run a Mile
- 5. Eat a Snack
- 6. Fill Your Gas Tank
- 7. Drink a Cup of Coffee
- 8. And now, you can monitor your company’s social media in 10 minutes too.
- 9. How?
- 10. A little teamwork will get you there.
- 11. Want to learn more? Check out these free resources. Download the Ebook Or, keep on clickin’ for quick tips.
- 12. There’s so much to do and so little time. So, split it up.
- 13. Your Marketing Team Should Monitor: Activity of your leads Activity of thought leaders in your industry Conversations with words that are core to your brand
- 14. Your Sales Team Should Monitor: Open leads’ Twitter & LinkedIn conversations “Closed lost” leads tweets related to your product “Closed won” leads to follow up with them after the sale
- 15. Your Support Team Should Monitor: Questions people have about your product Conversations customers are having about your product Positive and negative feedback about your product
- 16. Your Executives Should Monitor: Conversations people are having with other execs Conversations about your company vs. competitors The activity of competitors in your industry
- 17. Which social networks should be your main focus?
- 19. Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor:
- 20. Mentions and searches Questions about your company or industry Requests for support Complaints and feedback Praise Competitor Mentions ? On Twitter, monitor: Pro Tip: Use TweetDeck or Social Inbox to arrange Twitter streams side by side.
- 22. On Facebook, monitor: Timeline posts Comments Private Messages Reviews
- 24. On LinkedIn, monitor: Company Page Group Discussions
- 26. With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ?
- 27. With Google Alerts, monitor: Quora Questions Comments Blog Articles Links ? Pro Tip: Google Alerts are a hidden gem. It’s a free tool to keep track of topics with new content that appears on the web.
- 28. 10 Minute Checklist 4 minutes on Twitter 2 minutes on Facebook 2 minutes on LinkedIn 2 minutes on Google Alerts
- 29. Want to learn more?
- 30. Download the Full Ebook
- 31. Get a full website report, including a grade on your social media strategy.
- 32. THANK YOU