Intro to Twitter for Business: Hubspot & Geek Girl Camp
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Rebecca Corliss from HubSpot explains what Twitter is and why it's not as scary as you think! This presentation gives examples of how Twitter can be useful to your business, and how you can use it for marketing, PR and customer service.
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Intro to Twitter for Business: Hubspot & Geek Girl Camp
- 1. Download these slides at www.slideshare.net/HubSpot Introduction to Twitter for Business Rebecca Corliss Inbound Marketing HubSpot Twitter: @repcor
- 2. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 3. Outbound Marketing 800-555-1234 Annoying Salesperson
- 4. Inbound Marketing Blog SEO Social Media
- 5. Rethinking Marketing Outbound Marketing Inbound Marketing • Telemarketing • SEO / SEM • Trade shows • Blogging • Direct mail • Social Media • Email blasts • RSS • Print ads • Free tools/trials • TV/radio ads • Public Relations Interruption Permission
- 6. Foundations of Inbound Marketing Blogging Social Networks SEO
- 7. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 8. What IS Twitter? Like … … Except Only 140 characters It’s viewable in lots of places A giant chatroom You choose the people you follow Instant Messaging It’s public and archived on the web
- 9. Twitter is a Cocktail Party! Flickr: stevendepolo
- 10. Twitter? No Time for That Nonsense!
- 11. Why Do I Need to Know This?
- 12. Dive In
- 13. Company vs. Personal account Company Account represents the company as a whole: • News • Blog Articles • Product Updates • Monitor and respond Personal Account is used by an individual employee at the company. • Act as a liaison • Update on what you’re working on • Share tidbits about your personality • Expand your company’s network
- 14. Please, Personalize Your Profile
- 15. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 16. Follow People
- 17. Follow Top Twitter Users twitter.grader.com/topusers
- 18. See Who Thought-Leaders Follow twitter.com/dmscott
- 19. Who’s Talking About Your Keywords? search.twitter.com/search?q=lead+generation
- 20. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 21. Engage With People using @ 2,700 followers 1,200 followers
- 22. It’s a Discussion, Not a Broadcast
- 24. What Not to Do: TMI
- 25. Create a Company Page twitter.zappos.com/employees
- 26. Follow People Who Follow You
- 27. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 28. Follow Your Brand in Conversations
- 29. Twitter for PR Need to urgently speak with a business that is very actively leveraging social media strategies; for ZDNet I spoke about our use of social media for biz on 2 panels - http://tinyurl.com/4v4cgh AND http://tinyurl.com/6943l9 408 555-1234? I will call you right now Elapsed Time: 50 Minutes
- 31. Let Your Brand Shine
- 32. Use Favorites as Testimonials twitter.com/HubSpot/favourites
- 33. Use Favorites as Testimonials http://twitter.com/Scobleizer/statuses/774666561
- 34. Using Twitter for Events
- 35. Meet People - “Tweetup”
- 36. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 37. Follower Count • A measure of your raw distribution power
- 38. Twitter Grade • Inputs include followers AND follower influence
- 39. @ Replies • A measure of community engagement & branding • On your profile or via search.twitter.com
- 40. Impact on Our Sales Funnel 600 35 30 500 25 400 20 Visitors Leads HubSpot.com 300 Referrals From 15 TwiNer 200 10 Leads From TwiNer 100 5 0 0 New source of visitors & leads
- 41. Retweets (RT)
- 42. Agenda • Inbound Marketing & the New Rules • Twitter 101 • Build Your Network • Engage Your Community • Twitter for Business Examples • Track & Analyze • Tools & Resources
- 43. HubSpot Tracks Relevant Tweets • HubSpot Owner & Marketer tracks industry and company keywords for you.
- 44. Tiny URL • Make long URLs fit Twitter’s 140 characters • Other options: bit.ly, poprl.com, etc
- 45. Lots of Twitter Clients • Many ways to connect to Twitter via third-party applications • Lots of mobile options Flickr: Jeffery Simpson
- 46. Twitter Feed Your Blog, Flickr or Any Feed • Allows you to automatically update your Twitter stream with content you’ve published elsewhere
- 47. Hashtags • Follow topics and events Search.Twitter.com • Inbound Marketing Summit • #IMS08 • Find people talking about similar topics
- 48. HubSpotters to Follow HubSpotters • hubspot And MANY more … • Grader www.hubspot.com/twitter/ • Onstartups • bhalligan • PC4media • Rickburnes • ellieeille • mvolpe • danzarrella
- 49. Some of Our Favorite Tweeple • ChrisBrogan • dmscott • Scobleizer • guykawasaki • Xenijardin • TheOnion • WholeFoods • Tdefren
- 50. Thank You! Learn more about HubSpot: http://www.hubspot.com/products/owner/ http://www.hubspot.com/products/marketer/ Rebecca Corliss Inbound Marketer Email: rcorliss@hubspot.com Personal Blog: www.rebeccacorliss.com Twitter: @repcor Download these slides at www.slideshare.net/HubSpot