This slideshow presents data to support the stance that Twitter is alive and well. To read about the opposite take, check out this opposing stance: http://slidesha.re/TwitterDyingYES #MKTGdebate

1. Is Twitter a Dying
Social Network?
TAKE: NO.
1

2. 2

3. FACT:
More than half of active Twitter
users follow companies,
brands, or products on social
networks.
SOURCE: EDISON RESEARCH, 2010 3

4. SOURCE: EDISON RESEARCH, 2010

5. With many users following
brands on social networks,
and an even larger percentage
of those users making
purchases, it’s no wonder
Twitter has been used as a
business tool!

6. U.S. Twitter users are more educated
than the general population.
SOURCE: EDISON RESEARCH, 2010 6

7. U.S. Twitter users have a higher
income than the general population.
SOURCE: EDISON RESEARCH, 2010 7

8. The more educated users are
on a social network, the
greater the likelihood that
these users are sharing
valuable content.
If these users also have higher
incomes, they become better
targets for business.

9. SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012

10. Clearly, brands are extracting
value from Twitter if a third of
them find the social network
critical for their business.

11. Companies that use Twitter average 2x
more leads/month than those that do not.
SOURCE: STATE OF INBOUND MARKETING, HUBSPOT, MARCH 2012
11

12. Well that’s just more data to
back up why marketers should
use Twitter for business!

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