PhaseWare, a customer service and support software, has grown its business with HubSpot's integrated CMS. The company doubled its organic traffic and increased lead conversion rates in the past six months.

1. PhaseWare Case study

3. Achieved high conversion rates on landing pages

4. Accumulated more than 2400 links from over 600 domainsABOUT:PhaseWare provides customer service and support software applications for small and medium-sized businesses.

5. PhaseWare Challenge:Little Control over Marketing Efforts Prior to HubSpot, PhaseWare's ad-hoc marketing initiatives—cold calling, sporadic emails and blog posts—weren’t delivering results. The company’s director of marketing, Jody Pellerin, explained that they needed to create content more easily, reach out to potential customers online and track leads in a streamlined fashion. “We just weren’t able to do that effectively with anything like an excel spreadsheet,” said Jody. The company needed an easy-to-use software system to integrate various marketing tools and gain control over the website.

6. PhaseWare Solution:Streamlined Marketing with Inbound Marketing Software HubSpot’s CMS enabled Jody to easily add, edit and optimize content on PhaseWare’s site. It greatly facilitated her work in creating blog posts and landing pages. The integrated features of the system, as Jody observed, have given her the opportunity “to keep an eye on all our marketing efforts.” Jody uses HubSpot’s Sources tool to track incoming traffic and look more closely into the different channels from which visitors arrive. These insights complement the rich lead data Jody gets through HubSpot’s lead intelligence.

7. PhaseWare Solution:Social Media Tracking Tools PhaseWare measures its social media performance through HubSpot’s Reach tool. “It gives me an idea of where I can post things to get the best play out of them,” said Jody who likes to compare leads from Twitter, Facebook and LinkedIn. This tracking tool has enabled the company to experiment with different communication platforms and engage with potential customers more effectively.

8. PhaseWare Results: Growth in Traffic and Organic Search PhaseWarehas experienced a significant growth in traffic—from 1900 visits in October to over 3000 in March. A major factor in this increase has been organic traffic, which almost doubled in the past six months.

9. PhaseWare Results: Steady Increase in Referrals For the past six months the company has also been steadily increasing its referrals.

10. PhaseWare Results: High Conversion Rate of Landing Pages Conversion rates on PhaseWare's HubSpot landing pages have also skyrocketed. The company’s View Recorded Demos page, for instance, has a conversion rate of 100%!

11. More aboutPhaseWare: www. PhaseWare.com Sign up for a HubSpot demo: www.HubSpot.com/demo