Start Tips for Doing Your First Webinar
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Learn about some common low-cost webinar tools and learn best practices for crafting and promoting your webinar to drive the most leads and informed attendees. You do not need to be a rocket scientist to host a webinar. All you need is a webinar checklist – and here it is! Watch the full presentation here: http://www.hubspot.com/how-to-produce-a-webinar/
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Start Tips for Doing Your First Webinar
- 1. Wanna Do A Webinar: Quick Start Tips for Doing Your First Webinar Kirsten Knipp & Ellie Mirman
- 2. Why a Webinar? Lead Generation Customer Retention
- 3. You don’t need to be a rocket scientist.
- 5. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Prepare Promote Execute Next
- 6. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Prepare
- 7. Content
- 8. Topic? Speaker? Moderator? Polls? Date?
- 9. Webinar Slide Deck Best Practices • Start with an outline • More images, less text • Use pre-webinar slides • Budget time for Q&A
- 10. Practice Practice Practice
- 11. Tools
- 13. Functionality to Look For Broadcast type: Desktop? Slides only? Audio options: Phone? VOIP? Interactivity: Polls, Q&A Recording Reporting: Attendees, Q&A Max attendees 13
- 14. Anatomy of a Webinar Landing Page Limited navigation Image that supports topic Quick scan webinar details Bullet points of what will be covered Share links help people promote your webinar Shorter forms above the fold are better
- 15. Thank You Page
- 16. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Promote
- 18. Remind registrants 1 day before 1 hour before
- 19. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Execute
- 20. What does the webinar room look like? Presenter Moderator Mock Attendee
- 21. What does the webinar room look like? Flickr: tylerdurden
- 22. Turn off: Email Instant Messenger Any unnecessary applications Anything that may pop up
- 23. 15-30 min early Login 2 min after Start
- 27. Webinar Checklist | Start to Success -8wks -4wks -2wks -24hrs -1hr GO +24hrs Next
- 28. Post & Send the Recording and Slides • Upload recording and slides to your website • Post links to recording and slides on thank you page • Upload slides to SlideShare and embed on thank you page • Send follow up email
- 29. Measurement: Don’t bite off more than you can chew
- 30. #1 Conversion % on Landing Page
- 31. #2 Registrants
- 32. #3 Attendee % 50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 Attendee %
- 33. #4 New Leads & Customers Webinar 1 Webinar 2 Webinar 3 Webinar 4 Webinar 5 New Leads Customers
- 34. Make it Evergreen • Write follow up blog post with top FAQ • Duplicate landing page for “on-demand webinar” • Use on demand as ongoing CTA with conversion % comparable to live webinars
- 35. Next Steps: Go be a Webinar Hero