16. “RIGHT NOW BIG APPLIANCE MAKERS
ONLY HAVE CONTACT WITH A BUYER
ONCE EVERY TEN YEARS OR SO, BUT
WITH CONNECTED DEVICES THEY COULD
MAKE THAT THREE TO FOUR TIMES A
WEEK.” – Bob Dahlberg, VP Business
Development at Arrayent
25. The Broad Context Marketing Strategy
Personas
Dynamic Email
Content
Dynamic Website
Images and Copy
Personalized Social
Media Engagement
Mobile Optimized
Personalized
Landing Pages
38. Integrated Data Sources Needed For Context
"
"
"
"
"
Behavior Data – Website Analytics
Demographic Data – Landing Page Submissions
Sales Interactions – CRM Software
Social Media Activity – Social Media Analytics
Custom Data Sources
70. Focus On A Broad Context Marketing Strategy
Personas
Dynamic Email
Content
Dynamic Website
Images and Copy
Personalized Social
Media Engagement
Mobile Optimized
Personalized
Landing Pages