1. Humasan® Real Estate
We are Local!
"A Boutique of Real Estate Services"
A Message from Humasan's Real Estate Broker/Owner
Welcome to Humasan® Real Estate, a brand founded in 2010 on a
commitment to professionalism and customer service which remains the
cornerstone of our business philosophy today. We are a leading real estate
company and our experience has helped make the dream of homeownership
a reality for thousands of families.
Jose E. Humaran
Lic. Real Estate Broker-Owner
Visit us at
www.humasanre.com
Connect with us
Whether you are a first-time buyer or in the process of stepping up to your
dream home, humasanre.com is a great place to begin the process. We have
made everything available to you 24/7 and only a click away - including
information on properties for sale and access to the most professional sales
agents in the business. The Humasan Real Estate brands real estate agents
are the reason clients continue to work with us, transaction after
transaction. Their knowledge and experience can guide you through the
real estate process and help you with all of the details before, during and
after the sale.
On behalf of everyone at Humasan Real Estate, I would like to thank you
for choosing us to help you with your real estate needs.
- Jose E. Humaran
We supply the solution in Real EstateSM
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

2. Risk of Overpriced Properties
Percent of Buyers Who Will View Your Property
Asking Price in
Relationship with Fair
Market Value
+10%
+5%
% of Prospective Buyers Who
would look at the Property
2%
30%
Fair
Market
Value
60%
-5%
80%
-10%
92%
Importance of Intelligent Pricing
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

3. MARKETING PLAN
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

4. ONLINE MARKETING PLAN OBJECTIVES
90% of consumers use the internet to search
for their home
Reach the widest audience of potential buyers.
More buyers = better chance of finding one
willing to meet your terms, price and desired
closing date.
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

5. NEW MOVER SURVEY
94.3% of recent movers
said the internet was
becoming more important
than print.
YES – 94.3%
NO – 4.7%
Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

6. 36% OF BUYERS FOUND A HOME VIA THE
INTERNET - UP FROM 8% IN 2001
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

7. NAR 2009 PROFILE OF HOME BUYERS & SELLERS
HOW BUYERS FOUND THEIR HOME
2002: Internet
surpassed print ads
2004: More buyers found their home
on internet than from signs
2009: The internet is THREE
TIMES as powerful as signs
Internet 36%
Signs 12%
Print ads 2%
Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009
5
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

8. BEST OF ALL WORLDS
BUYERS SEARCH OUR LOCAL WEB SITE
I market to buyers
who are on our site
PLUS buyers who
have not yet picked
a broker.
BUYERS WHO ARE
JUST ON
REALTOR.COM®
PRINT ADS
BUYERS WHO SEARCH
OUR LOCAL SITE AND
REALTOR.COM®
For illustrative purposes. Varies by broker and region.
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

9. TOTAL MONTHLY MINUTES SPENT ONLINE
(NATIONWIDE COMPARISON, in millions)
232
I focus on
REALTOR.com®
- where more consumers
spend the most time
Source: comScore Media Metrix, September 2010
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

10. SOCIAL NETWORKING
®
The HumasanRE.com Facebook application is
a non-intrusive way that I can keep my network
apprised of your listing
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

11. SOCIAL NETWORKING
®
®
The REALTOR.com Facebook application is a
non-intrusive way that I can keep my network
apprised of your listing
Example
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

12. SOCIAL NETWORKING
• Twitter.com/HumasanRE
Find us on
Twitter
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

13. SOCIAL NETWORKING
• LinkedIN.com/Humasan Real Estate
Find us on
LinkedIn
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

14. SOCIAL NETWORKING
• HumasanBlog.com
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

15. Because REALTOR.com® has millions of listings…
I will make yours stand out
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

16. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
MOBILE BUYER MARKETING PLAN
Buyers driving through the neighborhood can:
-
Find your home, get directions and a map
-
Connect with me in one “click” to get details and make an appointment
Buyers who already want this location find me through REALTOR.com ® iPhone or Android marketing.
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

17. FEATURED HOMES™ MARKETING SYSTEMSM
• Home Search “Smart” ON THE GO!
With Humasan Real Estate
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

18. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• Enable your home to rise to the top of the search
above all other homes by adding more photos
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

19. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I place my cell phone on multiple points to increase
buyer calls for your property
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

20. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• I will make your home stand out with a video or virtual tour
Over 173 million
Americans watch
videos on the internet
every month
Source: comScore, January 2010: Top
U.S. Video Properties by Videos Viewed.
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

21. HOW WILL I SHOWCASE YOUR HOME
TO THE MOST BUYERS?
• YouTube.com/HumasanRE
Source: comScore, January 2010: Top
U.S. Video Properties by Videos Viewed.
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

22. ONLINE LISTING PERFORMANCE REPORT
• Weekly tracking report
shows how many buyers
are looking at your home
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

23. BUYER ASSIST BY REALTOR.COM®
• Thousands of home buyers sign-up for home search
assistance on REALTOR.com® each month
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

24. BUYER ASSIST BY HumasanRE.COM
• Thousands of home buyers sign-up for home search
assistance on HumasanRE.com each month
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

25. BUYER ASSIST BY REALTOR.COM®
• I’m one of only 2 agents positioned on REALTOR.com®
in the zip code where your home is located to help
buyers search for a home.
Example
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

26. BUYER ASSIST BY REALTOR.COM®
• This exclusive program enables me to guide home
buyers towards the purchase of a home during a
critical phase of their search
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

27. FEATURED HOMES™ MARKETING SYSTEMSM
• I can make your home the
first one buyers see
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

28. FEATURED HOMES™ MARKETING SYSTEMSM
• Triple the number of buyers
who see your home
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

29. FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home
seen before all others
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

30. FEATURED HOMES™ MARKETING SYSTEMSM
• Exclusive position gets your home
seen before all others
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

31. Powerful Marketing, +300 Websites!
We supply the solution in Real EstateSM
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.

32. Contact US
We supply the solution in Real EstateSM
Scan the QR Code
Or
Go to HumasanRE.com
© 2011 HumasanRE.com® All rights An Equal Opportunity Company. Equal Housing Opportunity.