1. MEETING HEALTH
INSURANCE
CUSTOMERS MORE
THAN HALFWAY
MAY
14,
2014

2. AGENDA
v About BCBSRI
v Health Insurance: Then & Now
v What BCBSRI is doing…
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3. ABOUT BCBSRI
Not-­‐for-­‐profit
insurer
founded
in
1939
About
900
associates
Over
440,000
members
+
over
90,000
hosted
members
Community-­‐focused
carrier
6,100
Volunteer hours*
$1 million
Financial & in-kind donations*
* Served/donated in 2013
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4. HEALTH INSURANCE: THEN
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5. HEALTH INSURANCE: NOW
Tiered Networks
$ Coinsurance
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6. HEALTH INSURANCE: THEN
Limited
choice
of
carriers
&
plans
6

7. More
opEons
across
the
board
HEALTH INSURANCE: NOW
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8. GOING RETAIL
Sales
&
Service
in
one
convenient
locaEon
8

9. GOING RETAIL
Over
5,000
served
in
the
first
6
months
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10. PAY HOW YOU LIKE
ACH
debit
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11. PAY HOW YOU LIKE
1,600
Payments
made
online
&
via
phone
By
the
numbers,
for
the
first
3
months
–
with
no
promo6on
un6l
end
of
month
2…
1/2
Enrollments
into
auto
ACH
debit
10%
Payments
made
by
phone
(IVR)
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12. HOW DID WE DO?
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13. HOW DID WE DO?
Discover
Explore
Buy
Engage
We only measured here
Ask
Listen
ACT
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14. Judy
Weader
Judith.Weader@BCBSRI.org
@judyweader
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