Chuck Freedman gives a presentation on finding the right platform to innovate with APIs. He outlines 8 things to look for in a platform: 1) a welcoming API portal, 2) easy onboarding, 3) evidence of great support, 4) great documentation, 5) understanding of cost and value, 6) the platform's track record and future, 7) help getting started, and 8) willingness to embrace applications. Freedman provides examples for each criterion and emphasizes the importance of these factors for developers, customers and users of APIs.

1. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y© 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
Finding a Healthy Match:
Innovate with the Right Platform
Chuck Freedman @chuckstar
API Strategist & Director, Vertical Insights
May 14, 2014
HxRefactored
2014

2. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
o Who am I? Who are you?
o Why this talk?
o When is a platform needed?
o What to look for in a platform
o Q&A
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Agenda
Chuck
Freedman
@chuckstar

3. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
o Working with APIs since
2005 at Y! Maps
o Built several platforms
before joining Mashery’s
Strategy Services team
o Work with many of our
healthcare customers,
offering strategy, best
practices and industry
insight.
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Who am I?
Chuck
Freedman
@chuckstar

4. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
o Own/manage a
platform?
o Support a platform?
o Customers of a
platform?
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Who are you?
Chuck
Freedman
@chuckstar

5. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
• APIs are equally powerful for providers as they
are for customers, developers and entrepreneurs.
• Spend much time advising platforms on being
appealing and valuable to customers &
developers.
• Help customers, developers and users of APIs
know what to look for!
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Why this talk?
Chuck
Freedman
@chuckstar

6. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
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When is a platform needed?
Chuck
Freedman
@chuckstar
Device
Data
Applica2on
Data
Sync
Data
Health
Services
EHR/EMR
• Use APIs to access or share data with or to providers.

7. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
What to look for in a platform
Chuck
Freedman
@chuckstar

8. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
Let’s discuss 8 things you should
look at when considering a platform.
Since APIs have made doing
business so much easier…
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What to look for in a platform
Chuck
Freedman
@chuckstar
We’ll use iconic 80s entrepreneur
Brantley Foster / Carlton Whitfield as
our guide.

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Just getting an introduction used to be challenging.
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1. Welcoming API portal
Chuck
Freedman
@chuckstar

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https://validic.com/developers/ engages developers with a
question and presents clear value options.
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1. Welcoming API portal
Chuck
Freedman
@chuckstar

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https://www.mapmyapi.com/ literally welcomes partners and has
dedicated resources to work out partner and business relationships.
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1. Welcoming API portal
Chuck
Freedman
@chuckstar

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Developer key review is good, but self-service can be better.
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2. Easy onboarding
Chuck
Freedman
@chuckstar

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https://www.mapmyapi.com/member/register uses Mashery to give
instant access to APIs.
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2. Easy onboarding
Chuck
Freedman
@chuckstar

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Getting developer and business support shouldn’t be scary.
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3. Evidence of great support
Chuck
Freedman
@chuckstar

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http://dev.fitbit.com/ uses Google Groups and is very active with
feature requests and community support.
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3. Evidence of great support
Chuck
Freedman
@chuckstar

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Look for platforms that provide great documentation.
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4. Great documentation
Chuck
Freedman
@chuckstar

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http://developer.greenwaymedical.com/io-docs - is interactive
documentation, letting you sample calls and view live data responses.
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4. Great documentation
Chuck
Freedman
@chuckstar

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Review terms of service and usage plans to realize what platform
dependencies will mean for your business.
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5. Understand cost and value
Chuck
Freedman
@chuckstar

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http://developer.foodessentials.com/page/pricing details pricing
options over various usage tiers of their platform.
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5. Understand cost and value
Chuck
Freedman
@chuckstar

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Look for platforms that have reached a critical mass with
users and have demonstrated solid relationships.
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6. Platform’s track record and future
Chuck
Freedman
@chuckstar

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http://www.athenahealth.com/marketplace/ demonstrates a growing
ecosystem with an increasing number of service offerings.
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6. Platform’s track record and roadmap
Chuck
Freedman
@chuckstar

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Sometimes access and documentation aren’t enough.
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7. Help getting up and running
Chuck
Freedman
@chuckstar

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http://developer.runkeeper.com/healthgraph/app-ideas provides
app ideas, detailed best practices and other developer tools.
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7. Help getting up and running
Chuck
Freedman
@chuckstar

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https://jawbone.com/up/developer/tools provides iOS starter code
and features submissions from the community.
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7. Help getting up and running
Chuck
Freedman
@chuckstar

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Once integrated, how will your application and/or
relationship be handled?
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8. Embracing your application
Chuck
Freedman
@chuckstar

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https://developer.carepass.com/app_submission features
exceptional app submission and showcase.
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8. Embracing your application
Chuck
Freedman
@chuckstar

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Apps integrated with CarePass are featured to users on
http://www.carepass.com/.
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8. Embracing your application
Chuck
Freedman
@chuckstar

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It’s not that hard to find opportunity with platforms.
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Know where to look for opportunity
Chuck
Freedman
@chuckstar

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29
Know where to look for opportunity
-­‐ Story
of
Digital
Health
-­‐ h?p://storyofdigitalhealth.com/api/
-­‐ ProgrammableWeb
-­‐ h?p://www.programmableweb.com/category/all/
apis?keyword=health
-­‐ Mashery’s
open
and
partner
API
directory
-­‐ h?p://developer.mashery.com/apis#health
Chuck
Freedman
@chuckstar

30. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
1. Conveys a welcoming API Portal
2. Provides easy onboarding
3. Has evidence of great support
4. Lists great documentation
5. Understand cost and value
6. Know platform’s track record & future
7. Helps you get up and running
8. Willing to embrace your application
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Recap: What to look for in a platform
Chuck
Freedman
@chuckstar

31. © 2 0 1 4 M a s h e r y , I n c . — P R O P R I E T A R Y
Q&A – Thank you!
Chuck
Freedman
@chuckstar

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