1. What are potential ethical
issues that could arise in the
sub agencies pitching new
business?
PAM SHARO
PR 459
JANUARY 30, 2014

2. Background
 Ethics- Personal and professional value systems and standards that
underlie decisions and behavior
 Ethical practice has always been questionable
 No set scale for ethical standards: based on personal conscience and
beliefs

3. Ethical Standards
 Ethical Codes- written and formalized standards of behavior used as
guidelines for decision making.
 Advocacy-based associations with ethical codes:
 American Marketing Association (AMA)
 Public Relations Society of America (PRSA)
 American Advertising Association (AAA)

4. Potential Issues
- Propaganda
- Conflict of Interest
- Confidentiality
- Compliance
- Liability

5. The End
 Questions/Comments?