Joe Reger, Jr. (@joereger), Co-Founder and CTO at Springbot (@springbot), articulated to the attendees how Springbot helps ecommerce stores get unstuck using big data.

1. #ECommSchool
@Hypepotamus

2. Springbot helps ecommerce stores grow
#ECommSchool
@Hypepotamus

3. we bring tools and techniques from big stores
to small and medium stores
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@Hypepotamus

4. “I want to grow my store.”
“Too Many
Tools”
Keeping up with
the explosion of
new marketing
channels
needed to drive
more traffic
“Smarter
Marketing”
Leveraging
demographic
and social data
to increase
sales
“Where’s the
ROI?”
Deciding which
marketing
actions will
provide the
best return on
investment
(ROI)
#ECommSchool
@Hypepotamus

5. “I want to grow my store.”
Integrate
Channels
Twitter, facebook, pinterest, email, retargeting, etc, etc, etc, etc
Predictive
Analytics
Evaluate possible marketing options and predict which will
drive the most revenue.
Revenue
Attribution
Tracking mechanisms unite a sale with the marketing that drove
it and the person that made it.
#ECommSchool
@Hypepotamus

7. $1M seed round, A round coming soon, 7 team members, 10 live customers, 30+ in funnel
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@Hypepotamus

8. so how’d we get here?
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9. big data walkabout
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10. dude, where’d we park our big data?
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11. v1: ecommerce data appending
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12. #ECommSchool
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13. day 1: cool, but…
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14. by day 30 (1/3 through program): too many tools, smarter marketing, ROI
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15. but we didn’t understand the core motivation
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@Hypepotamus

16. behavioral economist -> “oh this is classic decision paralysis”
picture TBD
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@Hypepotamus

17. me -> “oh, so they have too many
marketing options”
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@Hypepotamus

18. behavioral economist -> “not exactly”
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@Hypepotamus

19. enter needing:
toothbrush, jeans
leave with:
toothbrush, jeans, deod
orant, some kid toy, a
puffy jacket,
mr coffee
™, vcr, spongebob…
#ECommSchool
@Hypepotamus

20. the all new
now with 100% less product differentiation
enter needing:
toothbrush, jeans
leave with:
confusion, frustration
#ECommSchool
@Hypepotamus

21. #ECommSchool
@Hypepotamus

22. we found store owners taking marketing safaris, getting stuck
#ECommSchool
@Hypepotamus

23. Springbot gets people unstuck
#ECommSchool
@Hypepotamus

24. but we can’t ask people if they’re stuck, can we?
#ECommSchool @Hypepotamus

25. 150+ more customer discovery meetings
differentiate
marketing
actions
explain why
we
recommend
predict
revenue, cos
t and ROI
have a
simple user
experience
#ECommSchool
@Hypepotamus

26. validation -> seed funding -> building -> selling -> growing
#ECommSchool
@Hypepotamus

27. most amazing part is still seeing people liberated
when we tell them we’ll get them unstuck
#ECommSchool
@Hypepotamus

28. #ECommSchool
@Hypepotamus