Business English - Thur 3,4 Unit 11-13 Summary Shin Donghuei Choi Hyunseok

1. Business
English
Quiz
200401696 BA Shin DongHuei
200603512 EC Choi Hyunseok

2. • Unit Summaries & Vocabulary
• Quiz Time
– Test your luck!

3. Unit 11. Advertising
• How Companies Advertise
– Word-of-mouth advertising
– Institutional or prestige adverting
– Threshold effect
– Counter-cyclical advertising

4. Unit 12. Promotional Tools
• The Four Major Promotional Tools
– Advertising
– Public Relations
– Sales Promotions
– Personal Selling

5. Unit 13. Accounting and Financial Statements
• Vocabulary
– Bookkeeping
– Accounting
– Auditing
– Assets
– Liabilities
– Turnovers
– Overhead

6. Beginner Amateur Regular Professional Top player
Quiz 1 Quiz 1 Quiz 1 Quiz 1 Quiz 1
Quiz 2 Quiz 2 Quiz 2 Quiz 2 Quiz 2
Quiz 3 Quiz 3 Quiz 3 Quiz 3 Quiz 3
Quiz 4 Quiz 4 Quiz 4 Quiz 4 Quiz 4
Quiz 5 Quiz 5 Quiz 5 Quiz 5 Quiz 5

7. Beginner Q1)
Calculating an individual’s or a company’s
liability for tax

8. Beginner Q1)
A) Tax accounting
P) 10

9. Beginner Q2)
Keeping financial records, recording income and
expenditure, valuing assets and liabilities, and
so on

10. Beginner Q2)
A) Accounting
P) 10

11. Beginner Q3)
A company’s owners

12. Beginner Q3)
A) Shareholders or stockholders
P) 30

13. Beginner Q4)
Anything owned by a business (cash
investments, buildings, machines, and so on)
that can be used to produce goods or pay
liabilities

14. Beginner Q4)
A) assets
P) 30

15. Beginner Q5)
Sums of money owed to suppliers for purchases
made on credit

16. Beginner Q5)
A) Creditors or accounts payable
P) 30

17. Amateur Q1)
Free advertising, when satisfied customers
recommend products to their friends

18. Amateur Q1)
A) Word of mouth advertising
P) 50

19. Amateur Q2)
The statement of objectives of and advertising
campaign that a client works out with an
advertising agency

20. Amateur Q2)
A) A brief
P) 30

21. Amateur Q3)
Advertising that mentions a company’s name
but not specific products

22. Amateur Q3)
A) Institutional or prestige advertising
P) 30

23. Amateur Q4)
A defined set of customers whose needs a
company plans to satisfy

24. Amateur Q4)
A) Target customers or target market
P) -40

25. Amateur Q5)
The reduction in value of a fixed asset during
the years it is in use (charged against profits)

26. Amateur Q5)
A) Depreciation or amortization
P) 40

27. Regular Q1)
Even a good, attractively priced product that
clearly satisfies a need has to be made known
to its ______ customers.

28. Regular Q1)
A) Target
P) -50

29. Regular Q2)
Free samples may generate the initial ______ of a
new product.

30. Regular Q2)
A) Trial
P) -60

31. Regular Q3)
Sales promotions can also be ______ at
distributors, dealers and retailers, to encourage
them to stock new items or larger quantities.

32. Regular Q3)
A) Aimed
P) -30

33. Regular Q4)
Since they are often the only person from a
company that customers see, they are an
extremely important ______ of information.

34. Regular Q4)
A) Channel
P) 70

35. Regular Q5)
Choosing to spend the same amount on
advertising as one’s competitors

36. Regular Q5)
A) The comparative parity method
P) 80

37. Professional Q1)
The various expenses of operating a business
that cannot be charged to any one product,
process or department

38. Professional Q1)
A) Overheads or overhead
P) 10

39. Professional Q2)
The amount of business done by a company
over a year

40. Professional Q2)
A) Turnover
P) 40

41. Professional Q3)
Using all available accounting procedures and
tricks to disguise the true financial position of a
company

42. Professional Q3)
A) Creative accounting
P) -20

43. Professional Q4)
Advertising during periods or seasons when
sales are normally relatively poor

44. Professional Q4)
A) Counter-cyclical advertising
P) 100

45. Professional Q5)
The fact that a certain amount of advertising is
necessary to attract a prospective customer’s
attention

46. Professional Q5)
A) The threshold effect
P) 80

47. Top player Q1)
When a new product is launched, the producer
has to…

48. Top player Q1)
A) Inform customers about its existence and
develop brand awareness
P) 100

49. Top player Q2)
Promotion is one of the four…; sales promotion
are one of four different

50. Top player Q2)
A) Elements of the marketing mix; promotional
tools
P) -30

51. Top player Q3)
The four stages of the standard product life
cycle (excluding the pre-launch development
stage) are…

52. Top player Q3)
A) Introduction, growth, maturity, decline
P) 60

53. Top player Q4)
Imagine that you are responsible for promoting
- A new taxi company in your town

54. Top player Q4)
A) Goooooooooooooood!!
P) -1000

55. Top player Q5)
What is our professor’s name?

56. Top player Q5)
A) Amy Hayashi
P) 150

57. Thank you.