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Prudential’s Online Newsroom Lisa Iurato Director, Digital Media Team Global Communications June 7, 2011
About Prudential Financial, Inc.  ,[object Object],[object Object],[object Object],[object Object],[object Object],* As of 12/30/10
Goals of Online Newsroom ,[object Object],[object Object],[object Object]
Goals of Online Newsroom ,[object Object],[object Object],[object Object],[object Object]
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Prudential’s Online Newsroom
Feature Stories
Feature Stories
Subject Matter Expert Feature Stories
Experts ready to comment
Result
Results  ,[object Object],[object Object],[object Object]
Suggestions for a successful newsroom ,[object Object],[object Object],[object Object],[object Object]
What we did “differently” ,[object Object],[object Object],[object Object]
Questions? ,[object Object],[object Object]

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