Contenu connexe Similaire à Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013) (20) Plus de IABC Houston (20) Going Mobile-Getting Results (Marc Nathan, ESIG-IABC May-2013)2. TODAY’S TOPICS
1) Digital Literacy
2) Mobile Usage trends
3) Mobile Email Marketing
4) Local Search Traffic
5) Multi-channel Engagement
6) Surprise Bonus!
12. US SMART PHONE ADOPTION
1.2 billionsmartphones will enter the market over the
next 5 years. (ABIResearch)
165 millionActive Android and Apple devices
(www.businessinsiders.com)
14. EMAIL – THE KILLER APP
1836
Morse Code
1939
Radio Type
1971
1st Email*
1993
Webmail
2003
Blackberry
2004
Gmail
*1st Spam
24. CONTENT AND CONTEXT
Tweet - 140 characters (56% have link)
Facebook – Image + Status Update
LinkedIn – Status Update
Pinterest – Image (High Production)
Instagram – Image (Low Production)
Vine – Video (6 Seconds – Low Production)
YouTube – Video (30 seconds – 20 minutes)
Vimeo – Video (3-60 minutes – High Production)
Blog Post – Text (300 to 500 words)
Ebook – Text (30 to 200 pages)
Whitepaper – Text (5 to 20 pages)
Infographic – Images + Text (High Production)
Meme – Image + Message (Low Production)
31. 17 Blogs About Trends
1. www.StartupHouston.com
2. www.mashable.com
3. www.techcrunch.com
4. www.pandodaily.com
5. www.launch.io
6. www.techmeme.com
7. www.techdirt.com
8. www.smashingmagazine.com
9. www.businessinsider.com
10. www.ragan.com
11. www.psfk.com
12. www.springwise.com
13. www.designspotter.com
14. www.core77.com
15. www.lifehacker.com
16. www.theverge.com
17. www.coolhunter.com