Slelley Roth, of Springboard Social Media, shares wisdom, tips and tricks with the Entrepreneurs Strategic Interest Group (ESIG) of IABC Houston.

1. Social Media Marketing Made Simple
A Best Practices and Strategy Overview
Shelley Roth
Springboard Social Media
Trainer | Consultant | Speaker | Author
http://shelleyroth.com
Constant Contact Solution Provider

2. Marketing Today = Building
Relationships

3. 3 Steps to Building Relationships
 Email marketing What are Social Networks?
 Trusting relationships
 Nurture early relationships
 Encourage broader relationships
through SMM Friends
Customers
 Social media marketing
 Uses your raving fans to acquire
new customers Followers
 Connect with prospects
 Encourage deeper relationships
through EM
Friends
You
Prospects
Followers
Step 1: Step 2: Step 3:
Great customer Connections that enable Content that engages
experience ongoing dialog and spreads
Copyright © 2011 Constant Contact, Inc. 3

4. What Is Social Media Marketing?
Copyright © 2010 Constant Contact, Inc.

5. Social Media is the New Word of Mouth
Source: Neilson Global Trust
in Advertising Survey, 2007
5
Copyright © 2010 Constant Contact, Inc.

6. ENGAGEMENT is KEY
ENGAGE
It’s all about ur relevance..
why should I share, comment, like?
W.I.I.F.M.?
# of LIKES on Facebook Page not important
“Talking About This” (comments, shares, likes,
events)
Copyright © 2010 Constant Contact, Inc. 6

7. Consumers Have Control
Marketing Must Adapt
Goal of Marketing now:
“Get found” by customers who are looking
+
TOMA
Top of Mind Awareness!!
Copyright © 2010 Constant Contact, Inc. 7

8. Five Types of People:
Leverage Relationships to Inspire Engagement
Raving Prospects Disinterested
Fans Customers
Suspects
Copyright © 2010 Constant Contact, Inc. 8

9. Social Media Marketing Is…
Building your social network
of fans, followers, and connections, using
Relevant and interesting content that is shared,
allowing you to
Reach and engage more people and
Drive more business.

10. Social Networking , a Fad?
Social Media Revolution

11. Be Where Your Customers Are
Social Content Reviews & Location-Based Social
Networks Sharing Ratings Sites Services Bookmarking
The sites that your customers and members are using
 The sites that your partners & suppliers are using
 The sites that your competitors are using
Copyright © 2010 Constant Contact, Inc. 11

12. Creating a Presence
Look good! Be polished
and professional
Complete your business
profile
 Description
 Contact information
 Website URL
 Join My Mailing List
Brand your presence
 Logo, pictures,
background, videos
Add starter content
Copyright © 2010 Constant Contact, Inc.

13. Example:
Belleville Farmer’s Market
Copyright © 2010 Constant Contact, Inc.

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Copyright © 2010 Constant Contact, Inc.

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19. Dingo
Dingo had 330 Likes on
Facebook & 8,934 Email
subscribers
They wanted to get to
5,000 Likes & add more
email Subscribers
Dingo decided to launch
their own “Groupon”
Campaign
Copyright © 2010 Constant Contact, Inc.
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20. Dingo Brand your
email!
Dingo sent an Email
Campaign to 8,934
subscribers
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21. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Copyright © 2010 Constant Contact, Inc.
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22. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
Copyright © 2010 Constant Contact, Inc.
22

23. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
Dingo kept their fans up
to date on their progress
Copyright © 2010 Constant Contact, Inc.
23

24. Dingo
Dingo sent an Email
Campaign to 8,934
subscribers
Dingo shared the offer on
Facebook and Twitter
Dingo had its fans join
their email list through
the CTCT Facebook App
Dingo kept their fans up
to date on their progress
Dingo’s fans shared their
campaign through social
networks and on their
own Blogs
Copyright © 2010 Constant Contact, Inc.
24

25. Dingo
Dingo now has 6,329 Likes and 14,140 Subscribers
It took them 3 days!
Copyright © 2010 Constant Contact, Inc.
25

26. Building Your Network
Use a variety of ways to expand
your network:
1. Send an invitation to your email list
2. Add interactive social icons to your
 Website
 Email Campaigns (in a sidebar, in the
footer)
 Outgoing Email Signature
 Business Card*
 Printed Collateral: mailers, flyers,
invoices, etc.
3. Put a sign in your storefront window
4. Add a message to your voicemail
5. Include a note on point-of-sale
receipts and house coupons
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*http://brandyoumadeeasy.com

27. Measuring Effectiveness:
The Swinery
The Swinery is a
specialty butcher shop
in Seattle
They sent an email
newsletter to 3,765
subscribers
Received 816 opens
(22%)
But it was viewed an
additional 485 times &
”liked” by 181 readers
Represents a 60%
increase in reach

28. Managing Your Time
 Managing Your Time and Activities
Copyright © 2010 Constant Contact, Inc. 28

29. Do it Daily, But Don’t Overdo It
Advice from Gail Goodman,
CEO of Constant Contact:
“Keep your time spent in check;
doing social media right
does not mean doing it a lot.”
 It is important to stay active! 15 minutes a day, 3 times a week is
more than most small businesses.
 If you communicate too much people might not think you are
serious about your business
Copyright © 2010 Constant Contact, Inc.

30. Popular Tools Used To
Monitor and Manage your Time
Popular time management and monitoring tools include:
 Google Alerts
 HootSuite
 TweetDeck
 RSS
 NutshellMail
Copyright © 2010 Constant Contact, Inc. 30

31. NutshellMail: Efficiently Monitor Activity
Interact From One Place = Your Inbox
Copyright © 2010 Constant Contact, Inc.
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32. Use NutshellMail to Engage,
on Your Time
Track your Page Insights
Sign up for a Free
NutshellMail Account.
www.nutshellmail.com
Read Fan comments
Reply from your Inbox
Copyright © 2011 Constant Contact, Inc.
32

33. Time Saving Tools
http://twentyfeet.com Snapshot of all social media
sites
http://hootsuite.com preschedule/manage
updates
http://ping.fm preschedule updates
http://nutshellmail.com Manage + monitor your
brand via proactive email summary
http://bit.ly – schedule/track/shorten urls
www.google.com/alerts -monitor what is being
said about you, your company, competition
Copyright © 2010 Constant Contact, Inc. 33

34. In A Pickle Restaurant -
Customer Success Story
In a Pickle Video

36. Rule to Live By with Social Networks
IF you DON’T want it PUBLIC, DON’T post it
Copyright © 2010 Constant Contact, Inc. 36

37. Next Steps
Copyright © 2010 Constant Contact, Inc. 37

38. Take the Next Step
Email + Social =
Success, Guaranteed.
Sign up for a free Email Marketing trial.
Satisfaction guaranteed.
Arm yourself with the tools, playbook, and coaching to get your first campaign in
front of your email subscribers and social networks. Watch your business grow!
Sign up today! Provide your card and we’ll follow up.
or
Call toll-free: 866-876-8464
Attend a Free Webinar Get a Social Media Quickstart!
Learn more about how social media Get started building connections
marketing can help small business and through social media marketing,
nonprofits optimize marketing efforts. today!
constantcontact.com/learning-center socialquickstarter.com
Copyright © 2011 Constant Contact, Inc.

39. Business is Personal
• “Trust Economy” is built on networks of like-minded
people
• Trust is the new Currency!
• Join groups with similar interests, and stay
informed
–Use your real name
–Don’t beat your own drum
–People read your digital body language
Stop thinking Sales…
Start thinking Relationships

40. NEW: Springboard Insider
Circle
Monthly Social Media Support Program
1st Monday of each month 11-12:30
Dynamic + Information Packed Social Media training + Q&A
Webinar + Secret FB Group
• Stay Current with social media marketing integration and mastery
• Grow your Business and your Revenue
• Share, collaborate and support one another. Meet and engage with like
minded people
$28 per month OR Sign Up TODAY $19
Next session is Feb. 6th.
BONUS: Receive recordings of first 2 sessions on
Timeline and LinkedIn
Springboard Insider Circle Social Media Support
Group

41. Springboard Webinars + Workshop + Plans
Develop a Social Media Roadmap-(Strategic Plan for
your Business)
Private Training + Consulting on Social Media Business
Strategy-Starter Package
“How To” Classes on Facebook, LinkedIn, Google+ and
QR Codes
Facebook Custom Landing/Welcome Page $199
Brand You-Social Media Portal-$200
“Care and Feeding” of your Social Media Network-
starting at $350/month
Copyright © 2011 Constant Contact, Inc. 41

42. Upcoming Events + Newsletter
 Jan. 25th, I’m on LinkedIn, Now What? The Egg and I
Restaurant, Katy Freeway/Bingle. $35
 Feb. 6th, Webinar-Social Media Insider Group
 Feb 22nd, Facebook, QR Codes, Social Media Marketing
Made Simple…..Marriot Airport Location $20
 Join a Facebook Mastermind Group Email
sroth@shelleyroth.com for details-4 businesses for 12 weeks
 Video Newsletter: Springboard Social Media Video Tips:
Sign Up for Video Newsletter
Constant Contact Events Calendar
Springboard Calendar of Events
Copyright © 2011 Constant Contact, Inc. 42

43. Buy the Book Today….$15
Cash or
Credit Card (squareup.com)
Available on Amazon

44. QUESTIONS

45. Thank You & Questions
Shelley Roth
Social Media Trainer | Consultant | Speaker
http://shelleyroth.com
sroth@shelleyroth.com
http://fb.com/springboardworks
http://twitter.com/@springboardw
http://www.linkedin.com/in/shelleyroth
http://youtube.com/springboardw
Sign Up For Social Media Video Tipster Newsletter
Upcoming Seminars
www.constantcontact.com/houston
Insight Provided by KnowHow
Visit: www.constantcontact.com/learning-center
Copyright © 2011 Constant Contact, Inc. 45