The IABC EME Leadership Institute took place in PAris on Octobe 22, 2012, co-hosted by IABC France. We shared our savoir-faire in terms of events programming and professional development.
1. Welcome to the 2012 Leadership Institute
Being
Exceptional
How can we excel in
Disruptive Times?
October 22, 2012
#emeli #iabcfr #iabceme
FRANCE
2. EMELI 2012. Next up ...
10:15 - 10:45
Claudia Vaccarone & Lise Janody
President & Vice-President, IABC France
Best Practice Session
Events programming that works!
#emeli #iabcfr #iabceme
FRANCE
3. #emeli #iabcfr
Best Practice Session
Events Programming That Works!
October 22nd, 2012
4. IABC France AT A GLANCE
• 2001: Chapter founded
• 2003: Hosted first Leadership Institute outside USA
• 2005: Hosted EuroComm
• Stable membership (between 55 and 70)
• Ecosystem of 500+ communications professionals
• 330 members on the IABC France LinkedIn Group
• 67% in the Paris region
IABC France Membership 2011-2012
5. WHY EVENTS?
• Strategic choice:
– 2010: Significant drop in membership
– Strong need to demonstrate membership value
– SHOW, not TELL! IABC dynamic resources
– Recognized importance of face value and events
as a valuable community building tactic
6. INGREDIENTS FOR SUCCESS
1. A truly committed Board & Events Team
2. A successful partnership with AUP
3. Two regular formats
• Networking
• Professional Development Seminars
4. Quality of speakers & leveraging the IABC leadership
5. Regular dialogue with members
6. Events-focused communications program
7. 2012 -2013
BOARD MEMBERS
• Claudia Vaccarone - President
• Lise Bissonnette Janody -Vice President
• Bob Simpson - Past President
• Kristen Sukalac - Secretary
• Thomas X. Scott - Treasurer
8. 2012-2013
EXTENDED LEADERSHIP
• Andrew Hennigan - Director of Communications
• Eileen Lavergne – Dir. Professional Development & Events
• Marie-Laure Blanc - Director of Member Relations
• Maureen Jenkins - Co-Director of Career Development
• Tatiana Orozco - Co-Director of Career Development
• Kristen Sukalac – Dir. of Leadership Awards & Accreditation
10. SUCCESSFUL PARTNERSHIP: AUP
• Global Communications Program
(Graduate & Undergraduate)
• Campus: 2 central locations
• Reciprocal added value:
• AUP hosts IABC events - for free
• IABC welcomes at events registered students
& faculty - for free
• Faculty members available to
speak and moderate panels
• Promotional support
11. EVENTS PROGRAMMING
1. Content marketing approach:
– SHOW, DON’T TELL!
2. Collective effort, a combination of:
– Brainstorming
– People coming forth with ideas
– Energetic events managers!
3. Consistent strong logistics:
– AM event breakfast
– Evening PD events followed by drinks
14. SIGN UP PROCEDURE
• Sign up on http://france.iabc.com
• Weezevent platform
• New mail address recuperated
and added to mailing list
15. EVENTS SEASON 2011/12
• 8 seminars – 10 networking events (including Christmas Party)
• 3 venues (AUP, Alcatel-Lucent, Eutelsat SA)
• Seminars: 342 participants altogether
• 23 speakers – 8 different topics
• Most attented: Social Media Week event (100 onsite + 233 online)
16. NETWORKING EVENTS
• Regularity
• Second Thursday of the Month
• Always same venue
• Hotel Des Etats Unis (Opera)
• Board Members attend
• Best spokespersons & advocates
• Regular promotion on social
channels & by email
18. A SAMPLE OF TOPICS
Women in
Communications: A Velvet
Ghetto Still?
Weaving localization into
web content strategy March 2012
May 2012
Social Media in
Corporations:
Empowerment
Internal Social Networks: or Surveillance?
Lessons From the Trenches
Feb 2012
Oct 2011
Les grandes tendances
Brand Content: The mesurées de
Enterprise as Publisher la communication
Nov 2011 Sept 2011
19. A SAMPLE OF TOPICS
Digital Branding: The Latest
Trends and What You Need
New Challenges for to Do About Them Oct 2010
Communicators in the
Digital Workplace
Apr 2011
The Power of Stories: How
Corporations, NGOs and Professionals
Use Storytelling to Engage With
The B2B Challenge: Their Audiences Mar 2011
Integrating Social Media in
Communications Strategies
March 2011 PR People and Journalists: A
Working Relationship for the
Social Media Age
Nov 2010
Developing International
Communications Plans and How to prepare for a crisis and
Deploying Them Locally communicate when one happens
Jan 2010 Dec 2010
20. QUALITY OF SPEAKERS
• Leveraging the IABC leadership
• High Profile International Speakers
21. REGULAR DIALOGUE
WITH MEMBERS
• Formal: Polls & Surveys
• Informal: At networking events
• Meeting the demand for PD in terms of :
– Formats & timing
– Topics
• Evaluation Forms
22. EVENTS PROMOTION
• Events-focused communications program
PRE-EVENT: POST-EVENT:
1. Email shots 1. Event write-up on IABC
France blog
2. Social Media 2. Viral push of event’s pictures
3. Board Members Personal Contacts