SlideShare a Scribd company logo

Understanding Cross-Platform Consumer Behaviour in Canada's New Multi-Screen World

•Download as PPTX, PDF•
•
IAB Canada
IAB Canada

At IAB Canada's X-Series: Metrics event on December 4, 2013, Google and Ipsos Reid presented fresh Canadian data about the multi-screen world we now live in. To view the complete study, as well as insights into Quebec, please visit the links below: http://www.google.ca/think/research-studies/the-multiscreen-canadian.html http://www.google.ca/think/

Marketing
1 of 2
The New Multi-Screen World in Canada: Understanding Cross-Platform Consumer Behaviour December 2013 Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid
Presented by Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid Presentation posted to: http://www.google.ca/think/ © Copyright 2013 Google. All rights reserved. Google and the Google logo are registered trademarks of Google Inc.

Recommended

Presentation Google.
Presentation Google.Presentation Google.
Presentation Google.lewisrollins
 
TC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyTC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
MIXX 2013: Environics "A Changing Consumer Base"
MIXX 2013: Environics "A Changing Consumer Base"MIXX 2013: Environics "A Changing Consumer Base"
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
 
Media Consumption and Effective Activation
Media Consumption and Effective ActivationMedia Consumption and Effective Activation
Media Consumption and Effective ActivationIAB Canada
 
Why LinkedIn is going "all-in" with content marketing
Why LinkedIn is going "all-in" with content marketingWhy LinkedIn is going "all-in" with content marketing
Why LinkedIn is going "all-in" with content marketingIAB Canada
 
Emerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your CompanyEmerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your CompanyIAB Canada
 
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive Media
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaX Series Programmatic - Publisher Audience Data - Ray Philipose - Olive Media
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
 

Recommended

Presentation Google.
Presentation Google.Presentation Google.
Presentation Google.lewisrollins
 
TC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyTC Media - Insights from the 2013 Shopper Journey Study
TC Media - Insights from the 2013 Shopper Journey StudyIAB Canada
 
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"Olive Media "Reaching Social Influencers and Their Listeners Through RTB"
Olive Media "Reaching Social Influencers and Their Listeners Through RTB"IAB Canada
 
MIXX 2013: Environics "A Changing Consumer Base"
MIXX 2013: Environics "A Changing Consumer Base"MIXX 2013: Environics "A Changing Consumer Base"
MIXX 2013: Environics "A Changing Consumer Base"IAB Canada
 
Media Consumption and Effective Activation
Media Consumption and Effective ActivationMedia Consumption and Effective Activation
Media Consumption and Effective ActivationIAB Canada
 
Why LinkedIn is going "all-in" with content marketing
Why LinkedIn is going "all-in" with content marketingWhy LinkedIn is going "all-in" with content marketing
Why LinkedIn is going "all-in" with content marketingIAB Canada
 
Emerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your CompanyEmerging Privacy Themes That Will Impact Your Company
Emerging Privacy Themes That Will Impact Your CompanyIAB Canada
 
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive Media
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaX Series Programmatic - Publisher Audience Data - Ray Philipose - Olive Media
X Series Programmatic - Publisher Audience Data - Ray Philipose - Olive MediaIAB Canada
 
The Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The IcebergThe Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The IcebergIAB Canada
 
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016IAB Canada
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada
 
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada
 
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...IAB Canada
 
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
 
MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things IAB Canada
 
Goodbye Flash Story Book
Goodbye Flash Story Book Goodbye Flash Story Book
Goodbye Flash Story Book IAB Canada
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...IAB Canada
 
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict... MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
 
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada
 
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada
 
Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell IAB Canada
 
The Future of Work - Angie Kramer
The Future of Work - Angie KramerThe Future of Work - Angie Kramer
The Future of Work - Angie KramerIAB Canada
 
The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes IAB Canada
 
The Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisThe Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisIAB Canada
 
Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
 

More Related Content

More from IAB Canada

The Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The IcebergThe Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The IcebergIAB Canada
 
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016IAB Canada
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada
 
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada
 
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...IAB Canada
 
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...IAB Canada
 
MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things IAB Canada
 
Goodbye Flash Story Book
Goodbye Flash Story Book Goodbye Flash Story Book
Goodbye Flash Story Book IAB Canada
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...IAB Canada
 
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict... MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...IAB Canada
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada
 
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada
 
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada
 
Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell IAB Canada
 
The Future of Work - Angie Kramer
The Future of Work - Angie KramerThe Future of Work - Angie Kramer
The Future of Work - Angie KramerIAB Canada
 
The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes IAB Canada
 
The Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisThe Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisIAB Canada
 

More from IAB Canada (20)

The Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The IcebergThe Business of Digital - Ad Blocking - Tip of The Iceberg
The Business of Digital - Ad Blocking - Tip of The Iceberg
 
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
Business of Digital - IAB Canada - Ad Blocking State of the Nation 2016
 
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian HewetsonIAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
IAB Canada Metrics 2015 - Eyereturn - The Truth About Clicks - Ian Hewetson
 
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
IAB Canada Metrics 2015 - eMarketer - Canada Trends 2016 - Paul Briggs
 
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
IAB Canada Metrics 2015 - The Art and Science of Hyper Local - Dilshan Kathri...
 
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
The Business of Digital: Chapter 2 - The Age of Content - The Science Behind ...
 
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
The Business of Digital: Chapter 2 - The Age of Content - The Media Landscape...
 
MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things MIXX Canada 2015: Smart Dumb Things
MIXX Canada 2015: Smart Dumb Things
 
Goodbye Flash Story Book
Goodbye Flash Story Book Goodbye Flash Story Book
Goodbye Flash Story Book
 
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
MIXX Canada 2015: Towards Revolutionizing New Frontiers in Mobile Marketing U...
 
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict... MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
MIXX Canada 2015: In an Industry that Never Stands Still – How do We Predict...
 
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
IAB Canada Roadshow 2015: How Can Online Display Ads Directly Drive Purchase ...
 
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
IAB Canada Roadshow 2015: Ad Tech & Digital Media & The Impact on The Agency-...
 
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human InsightsIAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
IAB Canada Roadshow 2015: Turning Machine Learning Into Human Insights
 
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising IAB Canada Roadshow 2015: The Future of Programmatic Advertising
IAB Canada Roadshow 2015: The Future of Programmatic Advertising
 
IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research IAB Canada Roadshow 2015: Native Advertising Research
IAB Canada Roadshow 2015: Native Advertising Research
 
Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell Attracting Talent in Canada - Bruce Powell
Attracting Talent in Canada - Bruce Powell
 
The Future of Work - Angie Kramer
The Future of Work - Angie KramerThe Future of Work - Angie Kramer
The Future of Work - Angie Kramer
 
The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes The Currency of Talent in 2015 - Veronica Holmes
The Currency of Talent in 2015 - Veronica Holmes
 
The Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David InglisThe Science of Building Happier Higher Performing Teams - David Inglis
The Science of Building Happier Higher Performing Teams - David Inglis
 

Recently uploaded

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxabhishekshetti14
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfVWO
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBalmerLawrie
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!dstvtechnician
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxelizabethella096
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsVWO
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxelizabethella096
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15SearchNorwich
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessVarn
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerAmirNasiruog
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Richard Ingilby
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdftbatkhuu1
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.DanielaQuiroz63
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessAggregage
 

Recently uploaded (20)

Marketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptxMarketing Management Presentation Final.pptx
Marketing Management Presentation Final.pptx
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
The Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdfThe Science of Landing Page Messaging.pdf
The Science of Landing Page Messaging.pdf
 
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly BulletinBLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
BLOOM_April2024. Balmer Lawrie Online Monthly Bulletin
 
Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!Local SEO Domination: Put your business at the forefront of local searches!
Local SEO Domination: Put your business at the forefront of local searches!
 
Labour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptxLabour Day Celebrating Workers and Their Contributions.pptx
Labour Day Celebrating Workers and Their Contributions.pptx
 
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...
 
Uncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 ReportsUncover Insightful User Journey Secrets Using GA4 Reports
Uncover Insightful User Journey Secrets Using GA4 Reports
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan ScheltgenHow to Create a Social Media Plan Like a Pro - Jordan Scheltgen
How to Create a Social Media Plan Like a Pro - Jordan Scheltgen
 
Unraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptxUnraveling the Mystery of The Circleville Letters.pptx
Unraveling the Mystery of The Circleville Letters.pptx
 
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
 
Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO SuccessBrighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
Brighton SEO April 2024 - The Good, the Bad & the Ugly of SEO Success
 
Defining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotlerDefining Marketing for the 21st Century,kotler
Defining Marketing for the 21st Century,kotler
 
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
Moving beyond multi-touch attribution - DigiMarCon CanWest 2024
 
Brand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdfBrand experience Dream Center Peoria Presentation.pdf
Brand experience Dream Center Peoria Presentation.pdf
 
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupSEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
 
Situation Analysis | Management Company.
Situation Analysis | Management Company.Situation Analysis | Management Company.
Situation Analysis | Management Company.
 
How to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail SuccessHow to Leverage Behavioral Science Insights for Direct Mail Success
How to Leverage Behavioral Science Insights for Direct Mail Success
 

Understanding Cross-Platform Consumer Behaviour in Canada's New Multi-Screen World

  • 1. The New Multi-Screen World in Canada: Understanding Cross-Platform Consumer Behaviour December 2013 Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid
  • 2. Presented by Owen Charlebois, Google Mary Beth Barbour, Ipsos Reid Presentation posted to: http://www.google.ca/think/ © Copyright 2013 Google. All rights reserved. Google and the Google logo are registered trademarks of Google Inc.