The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth

What is it like being a digital expert at COI? IAB Roadshow, Bournemouth University March 3 rd 2010 May Race, Sector Lead, Interactive Services, COI

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

About the COI “ The Government’s centre of excellence in marketing and communications ” Interactive Services

About the COI ,[object Object],[object Object],[object Object],[object Object]

About the COI What engagement activities should we use to help feed into the White Paper on informal adult learning? How can we consult members of the public and stakeholders on potential sites for new power stations? How do we help raise awareness of sexually transmitted diseases amongst teenage girls? How can we rapidly gather insight on community views about neighbourhood policing? How can we engage with children and young people on the range of proposals to develop, support and promote children’s play?

About the Interactive Services team Demand >>> Connection >>> Supply ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The areas we work across ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Online Consultations Campaign WEBSITES WIDGETS Listening and Monitoring: DASHBOARDS GAMES Display Ads CROWDSOURCING Community Engagement ETC… Partnerships online MOBILE SMS / MMS / WAP sites / Location based Services / Apps DATA Mash-ups Corporate sites

Our backgrounds? Web developer Offline, and multi-channel marketing Journalism Managing web application delivery UK and International Public Sector Administration E-learning producer Web designer Commercial brand advertising Business to Business communications Public Sector Digital Agencies Graphic design / fine art Project/Programme/Account Management Managing software delivery Managing game delivery Managing online service delivery Managing online publication projects Recruitment advertising Business Management Digital Product management Business / Finance … Film production

Our personalities and attributes?

Our to-do lists… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Our to-do lists ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

ACT ON CO2: Portal 200k unique visits per month Delivered by:

ACT ON CO2: Tool 1.7 million footprints

ACT ON CO2: Display Ads DECC Motivate campaign: 125 million impressions 200k clicks Hit 80% of people online

ACT ON CO2: Partnerships Channel 4 Harper Collins

For reference: more examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For reference: skills & knowledge ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

For reference: some resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU [email_address] twitter.com/mayrace

The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth

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The COI's May Race's presentation at the Digital Talent Roadshow in Bournemouth