This document summarizes the process used by EUROCONTROL to gather customer feedback through a Voice of the Customer (VOC) approach to identify key customer expectations for corporate procurement and air traffic network operations processes. It describes conducting interviews with over 40 customers for each process to understand what is important and their current satisfaction levels. The feedback was consolidated and translated into process drivers and organization drivers to evaluate potential process and organization improvements and guide lean team performance metrics. The VOC process provided input to redesign the "to be" processes and organization and identify areas for improvement.
1. The European Organisation for the Safety of Air Navigation
Lean Deployment in EUROCONTROL
How to integrate customer requirements
within a LEAN Transformation.
Véronique ANSSEAU
Corporate Process Improvement Specialist
2. The European Organisation for the Safety of Air Navigation
Agenda:
1. LEAN Project Context
2. VOC Approach, Development
3. Lesson learned
EUROCONTROL VOC feedback - VAnsseau
3. EUROCONTROL but not EU
EUROCONTROL & EU
Estonia
EUROCONTROL
European Organisation for the Safety of Air Navigation
39 Member States + EC
Founded in 1960
2027 Staff in four locations:
Brussels HQ
Bretigny (FR)
Maastricht
Luxembourg
EUROCONTROL VOC feedback - VAnsseau
4. EUROCONTROL : We build the Single European Sky !
Collect route charges
Manage the Air Traffic pan-European network
Draft regulations
ATM Research & Development
Provide Air Traffic Services in the upper airspace
of Belgium, Luxembourg, the Netherlands and
the north west of Germany
EUROCONTROL VOC feedback - VAnsseau
5. The Context for the Lean Implementations
Strong pressure from Stakeholders to reduce Costs
Example : DR staffing complement (23% reduction in two years)
…but no reduction in workload
EUROCONTROL VOC feedback - VAnsseau
5
Need to “Do more with Less”
6. Back to the root … back to… LEAN Principles
EUROCONTROL VOC feedback - VAnsseau
1.Identify
Value
“In the beginning, there was a need”
said Taiichi Ohno
7. Eurocontrol Lean Implementation Toolbox
7EUROCONTROL VOC feedback - VAnsseau
Deliver (only) what the customer is expecting:
Collect Customer Requirements
Process Objectives & Attention Points
VOICE OF CUSTOMERS
Align Operating Model with Customer
Requirements
“To Be” Organisation & Processes
END-TO-END LEAN PROCESS & ORGANISATION
Strengthen the execution of team activities
Leverage people assets to deliver client
value
LEAN TEAM
People: Skills &
Behaviours
Operations Mgmt:
Participative & Visual
8. The European Organisation for the Safety of Air Navigation
2 The Voice Of Customers
EUROCONTROL VOC feedback - VAnsseau
9. Two examples of « Voice of Customer »
9
• Efficiency & Quality of Service of
Corporate Procurement Team
• ~ 20 people working on 4 sites
(BE, NL, LUX & FR)
1. Corporate Procurement
• Clarify & organise the support activities
within the Ops Room
• ~ 25 people in the “support” team
• ~ 150 operators in the Ops Room
2. Network Management:
Current Operation
EUROCONTROL VOC feedback - VAnsseau
10. Select key process customers
Capture their feedback
What is important?
What is current level of satisfaction?
Consolidate into Key Customer
Expectations
&
Validate importance /satisfaction
scores
Translate to Process Drivers
PROC Voice of Customers
10
Member States/ Sr Mgt Business Suppliers
6 Interviews
Large to small suppliers
Interview PDR 7 Interviews
Business Partner
Technical Mgrs
VOC VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
VOC
EUROCONTROL VOC feedback - VAnsseau
Phased approach produces the Process Drivers
11. 11
Alignment to strategy
Maximise competition to get
best value for money
Minimise procurement
leadtime
Minimise procurement effort
Optimise internal
collaboration
Optimise external
collaboration
Pragmatic application of
rules & regulations
3
4
5
6
7
1
2
• Best value for money is not guaranteed because the process
does not ensure all suitable suppliers compete and because
PROC has not enough negotiation skills/knowledge.
• Rules and regulations are applied, but not in a pragmatic &
efficient manner.
• Process leadtime is heavily influenced by extra controls and by
a PROC organisation which is based on individual efforts/ skills.
No control due to the lack of Best Practices/ standardisation.
• On file level, alignment to the strategy is being enforced with
extra process validation steps. On agency level, limited
management of supplier base and in-depth knowledge of
products/ services.
• No close partnership between business (Technical Manager)
and PROC; there is a lack of trust and info sharing.
• Unnecessary procurement efforts due to rework, lack of info, …
• Collaboration with suppliers is not always optimal due to
inappropriate communication channels and/ or suboptimal info
sharing
+
–
– +Satisfaction
Importance
3
4
5
6
7
1
2
EUROCONTROL VOC feedback - VAnsseau
PROC Voice of Customer
VOC Report (Macro level )
Seven Key Customer Expectations identified
Indicating a suboptimal PROC process/
organisation
12. VOC Results
12
PROC Process
Evaluate TO BE process
design against the
identified Process Drivers
PROC organisation
Score potential TO BE
organisation scenario’s
against the 7 Key Customer
Expectations
Lean Team
Use the 7 Key Customer
Expectations as input for
Team Performance (KPI’s)
EUROCONTROL VOC feedback - VAnsseau
PROC Voice of Customer
Results VOC Input for improvement initiatives
13. Two examples of « Voice of Customer »
13
• Efficiency & Quality of Service of
Corporate Procurement Team
• ~ 20 people working on 4 sites
(BE, NL, LUX & FR)
1. Corporate Procurement
• Clarify & organise the support activities
within the Ops Room
• ~ 25 people in the “support” team
• ~ 150 operators in the Ops Room
2. Air Traffic Control
Network Operations
EUROCONTROL VOC feedback - VAnsseau
14. NOS Voice of Customer
….. a Project in a LEAN Project
15. DR/APP/PRS/ V Ansseau
1.
Selection of 40 key
process customers into
4 segments
2.
Captured their feedback
What is important?
What is current level of
satisfaction?
3.
Key Customer
Expectations
consolidations
&
importance /satisfaction
scores
4.
Translation into
Organisation Drivers
Phased approach produces the Organisation Drivers
NOS Voice of Customer
+2013 DNM Yearly Survey 15
VOCVOCVOC
VO
C
VOC
VOC VOC
VOC VOC
VOC
VOC
VOC
VOCVOCVOC
VOC
expectations
VOCVOCVOC
VOC
VOC
VOC VOC
VOC
VOCVOC VOCVOC
VOC
expectations
VOC
VOC
VOC
VOC
VOC
VOC
VOC
Aircraft Operators
11 interviews :
AOG & SKI Axis G
ANSP’s
15 interviews :
ODGS & SKI Axis G
DFS, NATS, SkyGuide, ENAV,
LVLN, Irish, FR, Portugal,
Crnocontrol, NAVIAIR… l
Internal
curstomers
12 interviews
4 IFPS, 3 FM tactical, 1
FM NMC, 2 ASM, 1 OPL,
1 ORA
U.S.Force, KLM, Lufthansa,
British Airways, Air France,
Swiss, FLY be, Titan, Easy Jet
AIRPORTS
2 Interviews :
SKI Axis G
Internal Airports rep.,
SION airport
Only
expectations
10 FMP - Flow Mgt Position
5 AMC - Airspace Mgt Cell
3 ENV Coordinators
Reviewed with 3 NOS people
16. DR/APP/PRS/ V Ansseau 16
NOS Voice of Customer
build your interview skeleton and … be practical …
time
quality
cost efficiency
service
17. DR/APP/PRS/ V Ansseau
Key Operational Services+
–
– +
Satisfaction
Importance
ANSP’s
Aircraft Operators
Information Sharing & Information
Products : NOP Portal
Reporting & Conferences
(Operational reporting - E-Conferences)
Flight Plan
Flow, Capacity Mgt & Crisis mgt
Technical Helpdesk
Planning services - Aeronautical
Data –
(NOP document– RAD )
10
11a
12
13
8
91212
11b 11b
8
8
9
913 13
1010
Information Sharing & Information
Products : CHMI
11b
11a 11a
Importance/ Satisfaction matrix By customer Segment
NOS Voice of Customer
VOC Report (Macro level )
19. VOC Results
19
2013- NOS Process
Evaluate TO BE process
design against the
identified Process Drivers
12/12/2012
NOS organisation Workshop
Score potential TO BE
organisation scenario’s against the
Key Customer Expectations
2013 - NOM Lean Team
Use the Key Customer
Expectations as input for
Lean Team
2013- DNM Yearly Survey
Use VOC Results for
preparing the Quantitative
2013 Survey
NOS Voice of Customer
Results VOC Input for improvement initiatives
20. Preparation is key and must be supported by business
planning, consistence, interview template, slide introduction, invitations, emails, phones,
sandwiches and … find opportunities… It is a time consuming process !
Customers are delighted to be consulted …. you have to listen and be
humble. Interviewer skills : Neutral, matching
Qualitative Analysis - Face 2 Face & Focus Groups
Keep your scope …. Nothing out of your LEAN project
It is mandatory to (re)act on the VOC: feedback,
improvements, actions…
It raises surprises…And alignment within the organisation
For VOC Report … keep some good illustrations and Quotes, only what you are 100%
sure !
Issues &
Lessons
Learned..