Ask an expert workshop #1 on "How to efficiently analyze landing pages to optimize conversion"
1. Workshop #1
How to efficiently analyze landing pages to
optimize conversion
Peter Coopmans
Lead Conversion Optimization Consultant
2. Agenda
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12:15 - 12:45: Theory & examples
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Content: the LIFT model
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Placement of the content & CTA: the hottest vertical attention zone
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Use of colors & contrast
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12:45 - 13:00: Answers to the questions you’ve posted
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13:00 - 13:15: Q&A
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13:15 - 13:30: Coffee!!!
4. The LIFT model
The theory
The LIFT Model provides a conversion optimization framework showing the Six
Conversion Factors that allow you to evaluate landing pages from the
perspective of the page visitor.
Source: Widerfunnel.com
6. Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, your knowledge level and your expectations.
For more info please contact us:
peter@the-uptimizers.be
7. Want to improve your online testing skills?
We offer on-site training, with a practical format and based on
your website, your knowledge level and your expectations.
For more info please contact us:
peter@the-uptimizers.be