The document discusses IBM's BLU Acceleration for data warehousing and business intelligence in the cloud. It provides an overview of IBM's cloud offerings including DB2 with BLU Acceleration, Cognos BI, InfoSphere Data Architect, and security features. Examples are given showing how the cloud-based solution could be used for development and testing applications as well as creating agile analytic marts. Deployment options on AWS or SoftLayer are outlined along with trial and purchase options.

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Data Warehousing in the Cloud
with
BLU Acceleration
IBM BLU Hub

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Information Integration & Governance
Exploration,
landing and
archive
Trusted data
Reporting &
interactive
analysis
Deep
analytics &
modeling
Data types Real-time processing & analytics
Transaction and
application data
Machine and
sensor data
Enterprise
content
Social data
Image and video
Third-party data
Operational
systems
Actionable insight
Decision
management
Predictive analytics
and modeling
Reporting,
analysis, content
analytics
Discovery and
exploration
Next Generation Architecture for Delivering Information and Insights
Analyze all data, from any source, with the right technology

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Information Integration & Governance
Logical Data Warehouse
Exploration,
landing and
archive
Trusted data
Reporting &
interactive
analysis
Deep
analytics &
modeling
Data types Real-time processing & analytics
Transaction and
application data
Machine and
sensor data
Enterprise
content
Social data
Image and video
Third-party data
Operational
systems
Actionable insight
Decision
management
Predictive analytics
and modeling
Reporting,
analysis, content
analytics
Discovery and
exploration
The Logical Data Warehouse
Leverage fit for purpose components and zones of capability

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Watson Foundations
Information Integration & Governance
INFORMATION SERVER, MDM, G2, GUARDIUM, OPTIM
Exploration,
landing and
archive
Trusted data
Reporting &
interactive
analysis
Deep
analytics &
modeling
Data types Real-time processing & analytics
STREAMS, DATA REPLICATION
Transaction and
application data
Machine and
sensor data
Enterprise
content
Social data
Image and video
Third-party data
Operational
systems
BIGINSIGHTS
PUREDATA
HADOOP
DB2, INFORMIX
PUREDATA
TRANSACTIONS
PUREDATA
ANALYTICS
DB2 BLU
PUREDATA
ANALYTICS
DB2 WAREHOUSE
PUREDATA
OPERATIONAL
ANALYTICS
Actionable insight
Decision
management
Predictive analytics
and modeling
Reporting,
analysis, content
analytics
Discovery and
exploration
SPSS MODELER
COGNOS BI
COGNOS TM1
DATA EXPLORER
SPSSANALYTICCATALYST
SPSS MODELER
GOLD
IBM Big Data & Analytics Offerings

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IBM Cloud: Think it. Build it. Tap into it.
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Watson Foundations
Information Integration & Governance
INFORMATION SERVER, MDM, G2, GUARDIUM, OPTIM
Exploration,
landing and
archive
Trusted data
Deep
analytics &
modeling
Data types Real-time processing & analytics
STREAMS, DATA REPLICATION
Transaction and
application data
Machine and
sensor data
Enterprise
content
Social data
Image and video
Third-party data
Operational
systems
BIGINSIGHTS
PUREDATA
HADOOP
DB2, INFORMIX
PUREDATA
TRANSACTIONS
PUREDATA
ANALYTICS
DB2 WAREHOUSE
PUREDATA
OPERATIONAL
ANALYTICS
Actionable insight
Decision
management
Predictive analytics
and modeling
Reporting,
analysis, content
analytics
Discovery and
exploration
SPSS MODELER
COGNOS BI
COGNOS TM1
DATA EXPLORER
SPSSANALYTICCATALYST
SPSS MODELER
GOLD
Reporting &
interactive
analysis
DB2 BLU
FOR CLOUD
IBM Big Data & Analytics Offerings – with cloud capabilities

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Why consider Cloud?
 Modernize existing Data Warehousing
with on-demand analytics
 Embrace the concept of the logical data
warehouse
 Faster insight without the up front
infrastructure investment
Organizations gaining competitive
advantage through cloud adoption
are reporting: 1
as compared to peer companies
who are more cautious about cloud
computing1
1http://www-03.ibm.com/press/us/en/pressrelease/42304.wss
2http://www.huffingtonpost.com/vala-afshar/the-top-100-cloud-computi_b_3756172.html
3http://www.businesswire.com/news/home/20100722005325/en/Cloud-Computing-Delivering-Promise-Doubts-Hold-Adoption#.UufrRKX0B8Y
77% of enterprises are in the
initial stages of cloud adoption2
84% of CIOs cut application
costs by moving to the cloud2
58% of IT Decision Makers
think cloud solutions give them
better control of their data3
2x revenue growth
2.5x higher
gross profit

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What is BLU Acceleration for Cloud?
 Columnar - optimized for analytic workloads
 Memory Optimized - takes analytics beyond in-memory
 No tuning - BLU Acceleration provides built-in simplicity
 Minimal Administration - Cloud provisioning makes it easy
 Blazingly Fast - BLU Acceleration provides raw performance
BLU Acceleration
Self-service Data Warehousing & BI in the Cloud
Available on: For use by:
Business
Data Scientists
Business Analysts
Line of Business Users
IT
DBAs
Developers

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Four Game Changing Benefits
Cloud Easy, Enterprise Secure
Powerful Agile
Simple Secure
In a ‘cloud easy’ form factor
• No infrastructure
• Pay as you go
• Deploy in less than an hour
With best in class simplicity
• No indexing
• No tuning
• Load and go
And built-in security
• Data-in-transit security
• Encryption
• Vulnerability Assessment
• Audit Trail
• Robust password and
account policies
A high performance
analytic database
• Columnar
• In-Memory
• Cognos BI included
• R support

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Cloud Easy, Enterprise Secure
What is included?
Blazing fast database, taking analytics
beyond in memory computing
IBM DB2 with BLU Acceleration
Rich reporting & analyticsIBM Cognos BI
Database design & migrationIBM InfoSphere Data Architect
SecurityData Encryption
Advanced predictive modelingR Compatibility
Open access for additional
capabilities
Integration with 3rd party tools

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Use Case Example
Development & Test Applications
I need a way to test this
reporting application.
Let me create a BI
application in the cloud
DB2 with
BLU
InfoSphere
Data Architect
Cognos
BI
Security
Application DBA

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Use Case Example
Agile Analytic Marts
DB2 with
BLU
InfoSphere
Data Architect
Cognos
BI
Security
Application DBA
Needs powerful development tools
and self-service capabilities to
improve response time for requests
Marketing Analyst
Needs fast, on-demand access to
analytics and reports about past &
current campaigns
Cloud environment
makes good analytics
accessible to
business users
without the need for IT
assistance – enabling
faster responses to
emerging
opportunities
Anytime access to
data sources and
development tools
promotes efficiency
and exploration
without requiring
expensive
infrastructure

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A Cloud Infrastructure for Every
Need

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BLU Acceleration for Cloud Deployment Options
• Most Cost effective infrastructure
• Integrated with S3 Storage
• Large library of complementary
products in the AWS Marketplace
• Bare Metal Infrastructure
available for maximum
performance
• High level of infrastructure
control
• Pay as you go
• Deploy in Less than an Hour
Both Provide

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BLU Acceleration for Cloud Complimentary Trial
With the free trial:
• Pay nothing for cloud infrastructure or
software
• See if BLU Acceleration is right for you!
Try the most
comprehensive analytic
database solution in the
cloud with no risk!
Want to try before you buy? Get:
• 10 GB of compressed data
• A single database user
• Time limited trial

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BLU Acceleration for Cloud Solo
Get BLU Acceleration for Cloud Solo
• Pay only for cloud infrastructure, no
charge for the software
• Easily upgrade to the full version
Take off with the most
comprehensive analytic
database solution in the
cloud with minimal
investment!
Just need?
• 10 GB of compressed data
• A single database user

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BLU Acceleration for Cloud Business
Flexible Deployment
• Amazon Web Services
• SoftLayer
Flexible Licensing
• Pay by the hour per terabyte
• Bring your Own DB2 License

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Sign me up!
http://www.bluforcloud.com
Open Beta launched on February 23, 2014

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Legal Notice
18
IBM’s statements regarding its plans, directions, and intent are subject to
change or withdrawal without notice at IBM’s sole discretion. Information
regarding potential future products is intended to outline our general product
direction and it should not be relied on in making a purchasing decision. The
information mentioned regarding potential future products is not a commitment,
promise, or legal obligation to deliver any material, code or functionality.
Information about potential future products may not be incorporated into any
contract. The development, release, and timing of any future features or
functionality described for our products remains at our sole discretion.
Performance is based on measurements and projections using IBM benchmarks in a
controlled environment. The actual throughput or performance that any user will
experience will vary depending upon many factors, including considerations such as the
amount of multiprogramming in the user’s job stream, the I/O configuration, the storage
configuration, and the workload processed. Therefore, no assurance can be given that an
individual user will achieve results similar to those stated here.