IBM Technology Day 2013 Smarter Computing P Perdaems Salle Rome

© 2013 IBM Corporation© 2013 IBM Corporation
Le Smarter Computing ? Oui, mais comment ?
Surtout pour un fournisseur de services…
Pierre Perdaems, architecte IT
11 Juin 2013

Agenda
• Tableau blanc – technologies et fonctionalités
• Les rôles de technologies dans la big
business picture
• Openstack, FSM, SCO, patterns, SDN,…
• Zoom au sein de certaines zones technologies
• Cloud Computing Reference Architecture
• IaaS – openstack
• PureFlex and autres fonctionalités
• Smartcloud Entry et Orchestrator
• Aggregator
• Q&A
2

La problématique
Managed Service Providers (or MSP) face three major challenges:
• Keep positive cash flow position
Invest only when a new client is secured
• Have very competitive operation costs
Operate efficiently with automation
• Select the adequate technology stack to match SLA for end clients
HA-RTO-RPO drive the stack per service !
How to have multiple technology stacks coexisting while still keeping OPEX very
low ?

Qui sont les MSP ?
Managed IT Infrastructure Providers -
IaaS
Cloud Development
Platform Providers - PaaS
Business Application
Providers - SaaS
Business Process
Services - BPaaS
Opportunity* N/A $8B
25% CAGR
$3B
38% CAGR
$8B
26% CAGR
TBD
40% y/y (Gartner, 2012)
Defined by: Break-fix, remotely
delivered IT services
Compute, Storage, Network, and
OS, owned by MSP
IaaS, OS, Application stack for
clients to dev/test/prod, IaaS
owned by MSP or other provider
Own or Commercial software
sold as service, hosted by
MSP or other IaaS provider
People and Process
automation, with cloud
service delivery platform as
fundamental API integration
point
Business
models:
• VAR/VAD MSP
• Existing MSP
• New MSP
• Datacenters
• Cloud service providers
• Existing MSP
• Cloud service providers
• Existing MSP
• ISV MSP
• Existing MSP
• New MSP
• Global SI’s
• Telco
• Existing SaaS MSP
Contract: Service Level Agreement with annuity pricing based on usage
Firm size: 10-100 typical 100-250 typical 50-250 typical 10-500+ typical 500+ typical
What the MSP
offers:
• Break-fix
• Help desk
• Remote monitoring
• Network management
• Endpoint management
• Patch management and
Provisioning
• Managed storage & BC/DR,
Network, Security
• Help Desk
• Virtual Desktop
• Hosted applications
• Security services
• Mobile app development
• Dev/test environment
• Analytics/database services
• Broad range of SaaS • Finance & Accounting
• Travel & Expense
• Marketing Automation
• Human Resources
• Document Mgt.
MSP examples: Compushare, Long View,
Centerbeam, CDW,
Arrow, Avnet, Unisys
GoGrid, Connectria, Dutch
Cloud, Equinix, Rackspace,
Navisite, AWS
Engine Yard, Linode, Microsoft
Azure, Google AppEngine,
LongJump
Velocity, ASPAway, Sungard
Enablers: Jamcracker,
Parallel, Cloudmore
Accenture, GBS, Tata
Enablers: Jamcracker,
Parallel, Cloudmore

Business
Clients
Multi Service
Provider
Enterprise Top Priorities
1. Increasing enterprise growth
2. Attracting and retaining customers
3. Reducing enterprise costs
4. Creating new products and services (innovation)
5. Increasing profitability (margins)
6. Improving efficiency
7. Improving marketing and sales effectiveness
8. Improve governance, compliance, risk and security
9. Creating or improving customer channels
10. Implementing finance and controls
Source Gartner
Value
Cost
Value
Cost IT
Organization
IT Clients
(users, developers…)
MSP Clients
1
2
3
IT Suppliers
Technology & Solutions
Business outcomes from technology investments are all that really matter.
?
?
The MSP’s challenge is finding new ways to prove its worth
Competition
Increasing MSP value provides optimum benefits to MSP clients (2,3) !

White board on technologies and capabilities

Business
Clients
Multi Service
Provider
Value
Cost
Value
Cost
IT
Organization
IT Clients
(users, developers…)
MSP Clients
IT Suppliers
Technology & Solutions
Infrastructure technology to increase value and lower cost
PUREFLEX IaaS
• Value
• Through agility to provide services
(IaaS portal)
• Large set of Certified ISV virtual
appliances (PureSystems Center
catalog)
• Cost
• Integrated solution with smaller
footprint, less energy, choice of
hypervisors,
• Lower OPEX via Central
management point (FSM) with
expertize configuration patterns
Library
• Multitenant - Mutualization
• Pay as you Grow model
MSP either exposes IaaS to clients
or install applications the old way.

Networking Networking Networking
Storage Storage Storage
Servers Servers Servers
Virtualization Virtualization Virtualization
O/S O/S O/S
Middleware Middleware Middleware
Runtime Runtime Runtime
Data Data Data
Applications Applications Applications
Traditional
IT Virtualization
Virtual System
Patterns
Virtual Application
Pattern
ClientManages
ManagedbyPureApplication
ManagedbyPureApplication
VirtualSystemPatterns
VirtualApplicationPatterns
Customization; higher costs; slower
time to value Standardization; lower costs; faster time to
value
Value of Patterns increases incrementally from
Infrastructure Patterns to Platform Patterns

Center of Excellence: orchestrate and do
Managed IT IaaS PaaS SaaS
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Run me
Data
Applica ons
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
BPaaS
Networking
Storage
Servers
Virtualiza on
O/S
Middleware
Runtime
Data
Applications
People
Monitoring
Lifecycle
Manageme
nt
IaaS PaaS
SaaS
IaaS PaaS
SaaS
La Gaude: Industry view,
ISVs, patterns,…
Boeblingen-MONPELLIER:
Showcase,
PoC, workshops,
Cloud layer,
Architecture…
MSP Infrastructure-Gaps
01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory Departmental
Enterprise
Integration
Exclusive Open
Scope of services
Assess current state Determine future state
Identify required
capabilities and initiatives
Develop roadmaps
01. IT Host Resources
03. IT Storage Resources
04. IT Network Resources
02. IT Distributed Resources
Exploratory Departmental
Enterprise
Integration
Exclusive Open
Scope of services
Assess current state Determine future state
Identify required
capabilities and initiatives
Develop roadmaps
GTS:
Hosting,
architecture,
…
Right
Managed
Services
model
…
PureSystems

Reference architecture
10

March 2009
Initiated CCAB
SC CCMP
Reference
Architecture
Early 2012
• Release CCRA 2.5
• Reach milestone of
~1500 IBMers formally
educated on the CCRA
July 2011
Released
“CCRA 2.0
for Business
Partners”February 2011
Submitted CCRA
to The Open Group
Evolution of the Cloud Computing Reference Architecture (CCRA 3.0)
November 2012
• Release CCRA 3.0
• Adoption Patterns
Prescriptive guidance on
IaaS/PaaS/CSP/SaaS
March 2011
Release
CCRA 2.0March 2010
Published CC &
CCMP Reference
Architecture 1.0
October 2010
Used in Cloud
Launch and various
customer/analyst
sessions
April 2011
Public Cloud RA
whitepaper available
on ibm.com
2012/13
CCRA
Standardization
ongoing
Defined overall architectural foundation
Added product- and –integration
focused solution architectures

IBM Cloud Computing Reference Architecture
The IBM CC RA represents the aggregate experience across
hundreds of cloud client engagements and the implementation
of IBM-hosted clouds
• Based on knowledge of IBM’s services,
software & system experts, including IBM Research
The IBM Cloud Computing Reference Architecture (CC RA) is
reflected in the design of
• IBM-hosted cloud services
• Clouds IBM implements for clients
• IBM cloud appliances
• IBM cloud service management products
The CC RA focuses on cloud specifics such as radical cost
reduction while achieving high
degrees of security, reliability, scalability and
control
The CC RA consists of 21 detailed documents representing
best-of-industry knowledge and insight on how to architect,
design and implement clouds
Governance
Security, Resiliency, Performance & Consumability
Cloud Service
Creator
Cloud Service
Consumer
Cloud Service Provider
Common Cloud
Management Platform (CCMP)
Operational
Support
Services
(OSS)
Cloud Services
Infrastructure-as-a-Service
Platform-as-a-Service
Software-as-a-Service
Business-Process-
as-a-Service
Business
Support
Services
(BSS)
Cloud
Service
Integration
Tools
Consumer
In-house IT
Service
Creation
Tools
Infrastructure
Existing & 3rd party
services, Partner
Ecosystems

Cloud Computing Reference Architecture (CC RA) AOD – Overall drill-down
Governance
Security, Resiliency, Performance & Consumability
Cloud Service
Creator
Cloud Service ProviderCloud Service
Consumer
Cloud Services
IaaS
PaaS
SaaS
BPaaS
Common Cloud
Management Platform
Cloud Service
Integration
Tools
Consumer In-
house IT
Infrastructure
Middleware
Applications
Business
Processes
OSS – Operational Support
Services
BSS – Business Support
Services
Subscription
Management
Pricing
Entitlement
Management
Metering Rating Billing
Clearing &
Settlement
Accounts
Payable
Accounts
Receivable
Customer
Account
Management
Service
Offering
Catalog
Service
Offering
Management
Contracts &
Agreement
Management
Service
Request
Management
Order
Management
Transition
Manager
Deployment
Architect
Operations
Manager
Service Provider Portal & API
Consumer
Administrator
Consumer
Business
Manager
Consumer End
user
Service Creation
Tools
Service
Management
Development
Tools
Service Runtime
Development
Tools
Software
Development
Tools
Image Creation
Tools
Service
Component
Developer
Infrastructure
Security &
Risk Manager
Customer
Care
Service
Manager
Business
Manager
Service
Composer
Offering
Manager
Service
Integrator
ServiceManagement
ServiceConsumerPortal&API
ServiceDevelopmentPortal&API
API
API
API
API
Existing &
3rd party
services,
Partner
Ecosystems
Provisioning
Incident &
Problem
Management
IT Service
Level
Management
Service Automation Management
Service Delivery Catalog
Service
Request
Management
Change &
Configuration
Management
Image
Lifecycle
Management
Monitoring &
Event
Management
IT Asset &
License
Management
Capacity &
Performance
Management
Platform & Virtualization Management
Infrastructure
MgmtInterfaces
PlatformMgmt
Interfaces
SoftwareMgmt
Interfaces
BPMgmt
Interfaces
13

IBM Capabilities: IaaS
14

Data Center Roadmap Cost / Hour
0.000
0.010
0.020
0.030
0.040
0.050
0.060
0.070
0.080
0.090
0.100
0.110
0.120
Cost/Hour(Nomralized)
Computer Network Storage Backup
Maintainance Energy Datacenter Capex Datacenter Opex
HV VM OS Cloud SW DCOS
Admin Overhead
Enterprise Data
Center
Cost Optimized
Enterprise DC
Future Enterprise
DC
Current Enterprise
Hybrid DC
Cost Optimized
Enterprise Hybrid
Future Enterprise
Hybrid DC
Large Internet
Data Center
15

Compute Cost as a Function of Data Center Size
1
10
100
1000
10000
10 100 1000 10000 100000 1000000
Number of Servers
RelativeVMCost
Traditional Enterprise
Enterprise Cloud
Enterprise Cloud wo VMWare
Large Internet Providers

OpenStack is a global collaboration of developers & cloud computing technologists working to
produce an ubiquitous Infrastructure as a Service (IaaS) open source cloud computing platform
for public & private clouds.
The OpenStack Foundation is Open for Business
Platinum Sponsors Gold Sponsors
http://openstack.org
OpenStack Compute (core)
Provision and manage large networks of virtual machines
OpenStack Object Store (core)
Create petabytes of secure, reliable storage using standard HW
OpenStack Dashboard (core)
Enables administrators and users to access & provision cloud-based
resources through a self-service portal.
OpenStack Image Service (shared service)
Catalog and manage massive libraries of server images
OpenStack Identity (shared service)
Unified authentication across all OpenStack projects and
integrates with existing authentication systems.
150 Orgs
2600 Individuals
850 Orgs
6600+Individuals
Exponential growth in participation
APR
2012
Asof
JAN
2013
Asof
Code available under Apache 2.0 license. Design tenets – scale &
elasticity, share nothing & distribute everything
17

IBM’s Relative Contributions to OpenStack

Source: Followerwonk.com
OpenStack’s social
community is roughly 3
times that of its nearest
competitor
One-quarter of Cloudstack &
OpenNebula followers also
follow OpenStack
State of the OpenStack ecosystem
•Growth in the OpenStack Eco-System
*Code
branches are a
direct indication
of feature &
design activity
OpenStack ecosystem growth
•OpenStack has the largest active open source, cloud
project community (~2,500)
•Individual membership up 286% since April 2012 (2,300
– 6,600+), boasting 47 User Groups in 33 countries
•Social media leader (3x the followers of nearest cloud
project community)
•Corporate sponsorship grew 11% (135 - 150) since the
OpenStack Foundation announcement
• Notable additions include VMware & Microsoft
•Fall Design Summit attendance grew 3x, 2011 to 2012
•2,300 attendees of the Asia Pacific conference in China,
across 2 cities (Beijing & Shanghai), in July 2012
OpenStack ecosystem growth
•OpenStack has the largest active open source, cloud
project community (~2,500)
•Individual membership up 286% since April 2012 (2,300
– 6,600+), boasting 47 User Groups in 33 countries
•Social media leader (3x the followers of nearest cloud
project community)
•Corporate sponsorship grew 11% (135 - 150) since the
OpenStack Foundation announcement
• Notable additions include VMware & Microsoft
•Fall Design Summit attendance grew 3x, 2011 to 2012
•2,300 attendees of the Asia Pacific conference in China,
across 2 cities (Beijing & Shanghai), in July 2012
IBM impact on OpenStack
IBM has over 250 employees (internal & external)
working on OpenStack
•73 IBMers have signed the contributor agreement
• 15 additional pending review & approval, totaling 88
• 28 IBMers have had code contributions accepted
• 6 core contributors (of ~30) on 8 projects
• One fifth of core contributors are IBMers
•IBM is currently 3rd overall in code contributions and
reviews behind Rackspace & Redhat.
• 21% of the design features for the Nova (Compute)
project were led by IBM
• 11% of the design features for the upcoming Grizzly
IBM impact on OpenStack
IBM has over 250 employees (internal & external)
working on OpenStack
•73 IBMers have signed the contributor agreement
• 15 additional pending review & approval, totaling 88
• 28 IBMers have had code contributions accepted
• 6 core contributors (of ~30) on 8 projects
• One fifth of core contributors are IBMers
•IBM is currently 3rd overall in code contributions and
reviews behind Rackspace & Redhat.
• 21% of the design features for the Nova (Compute)
project were led by IBM
• 11% of the design features for the upcoming Grizzly

Implementations of 2 important open
cloud standards
Globalization & localization enablement
Localization for Simplified Chines
Crowd-sourced translation capability
Contributions to OpenStack Success Deliver Value
IBM Sonas - V7000 IBM XIV
Membership Services from HSLT
IBM Power Systems
Drivers for IBM SVC & XIV
PowerVM driver
Dynamic hypervisor
support
API, quotas, Nova integration
Legal support for drafting bylaws
Improvements to stability and quality
Community sprint days
Permission building in the China
market
Three IBMers named “core
contributors”
124 IBMers collaborating across
divisional lines
Legal support for drafting bylaws
Improvements to stability and quality
Community sprint days
Permission building in the China
market
Three IBMers named “core
contributors”
124 IBMers collaborating across
divisional lines
IBM PureSystems

IBM Software Define Network platform Goal
21
IBM SDN Controller Platform has 3 components
1. A set of drivers for the different switching components
2. An Orchestration Engine to control switching components and provide application APIs
3. Application eco-system with native IBM apps, Partner apps, and 3rd party apps
IBM SDN Controller
• will plug into higher level orchestration platform such as Openstack
• To enable single pane for server, storage and networking infrastructure
SDN Controller Platform
•Global state & efficient capacity management
•Optimizations and placements
Apps Services AppsServices
L2/L3 5000v / DOVE OpenFlow
11
22
33
Configuration &
Provisioning Software
IBM Confidential

White board
White board on Networking
Key points:
Physical speed
802.1Qb/ virtualisation
Latency
Convergence - FCoE
Integration
Openflow
Dove
Software Defined Networks

IBM capabilities: Portal
and orchestration
23

Cloud Onramps

Design Point for IBM SmartCloud Entry – Simplicity

1. Customers are looking for end to end automation of cloud service delivery to achieve greater
returns
2. Provisioning play a key role, but is just one of many steps that must be automated
3. Each customer has unique requirements to integrate with existing data center processes and
tools.
VM Provisioning
Real customer
example
Why do we need an Orchestrator ?

SmartCloud Architecture
Infrastructure-as-a-Service
(IaaS)
Network
(Cisco, Juniper, Big
IP, NCNM…)
Dev
Tools
Service Mgmt
Monitor
Backup &
Restore
Security/Patch
Compliance
Storage
(NetApp, StorWize,
Sonas, TPC…)
Compute
(VMWare, KVM,
Hyper-V, PowerVM,
zVM…)
IaaS Gateway
Image
Management
Patterns
Cloud Marketplace
Orchestration
Software Stacks

IBM Capabilities: Aggregation
28

Example: Integration-as-a-Service
(WebSphere CastIron Live)

PureSystems

PureSystems Family
Delivering Big Data Platform
Services
Delivering Cloud Application
Platform Services
Delivering Cloud Infrastructure
Services
Data PlatformApplication PlatformIntegrated Infrastructure
Beyond Blades
Infrastructure Components

Related Standards &
Organizations
Related Standards &
Organizations
SmartCloud Orchestration
Orchestration, Platform and Infrastructure Services across multiple environments and domains
SmartCloud Orchestration
Orchestration, Platform and Infrastructure Services across multiple environments and domains
CIMI &
OVF
TOSCA
CCRA OSLC
Simple 3-tier structure, increasing client value at each tier and extending across hybrid
cloud environments
Using open, common, standards-based architecture providing choice, flexibility,
interoperability and portability
Clean upgrade paths with progression to fully integrated and factory optimized
PureApplication System
Significant benefits including ease of installation, enterprise hardening and additional
capabilities above base OpenStack
SmartCloud Provisioning
Platform and Infrastructure
Services
Services
SmartCloud Entry
Infrastructure Services
SmartCloud Entry
Services
Services
SmartCloud Entry
SmartCloud Entry
Customer
integrated
hardware
Customer
integrated
hardware
PureFlex SystemPureFlex System
PureApplication
System
Infrastructure and
Platform Services
PureApplication
System
Infrastructure and
Platform Services
Key
Software
Offerings
Factory
Integrated
Bundle
Option
Public Cloud
Infrastructure
Many IBM SmartCloud offerings leverage common cloud services

PUREFLEX and FLEX systems
No compromise designs for full performance
Support multiple architectures using up
to 14 POWER7 or x86 nodes per
chassis
Support for applications across
4 operating environments
Secure startup for both physical and
virtual environments
x86
Linux
®
,Windows
®
POWER7
AIX
®
, i
®
, Linux
®
IBM Confidential to April 11, 2012

DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 2
Mezz 1
POWER7+
Socket
IO
Hub
IO
Hub
POWER7+
Socket
Systeminfrastructure
Compute
2 x SAS 2.5” HDD or
2 x 1.8” SDD drives
Standard compute node
◊
2-socket Power7+
◊
24 cores : 2 Socket x 12 cores
◊
16 DIMMs 512GB Max
◊
Dedicated HW support for Dual
VIOS
◊
Double the number of VM’s per
core
IBM p270 compute node
Integration without compromise, designed for the next decade
Power is Performance Redefined
Delivers over 30% greater performance with similar density and
energy use of the previous POWER7 blades

Systeminfrastructure
Compute
Integration without compromise, designed for the next decade
*HDD or SSD – Mounted on cover (located over memory)
IBM p470
compute node
Double-wide compute node
◊
4-socket Power7+
◊
48 cores : 4 Socket x 12 cores
◊
32 DIMMs 1TB Max
◊
Dedicated HW support for Dual
VIOS
◊
Double the number of VM’s per
core
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 2
Mezz 3
POWER7+
Socket
IO
Hub
IO
Hub
POWER7+
Socket
POWER7+
Socket
POWER7+
Socket
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs
DIMMs Mezz 4
Mezz 1
IO
Hub
Next generation compute node for delivering the most
advanced converged infrastructure,
virtualized data center and cloud computing environments.

Being concrete

Use Cases for a POC
This slide deck contains a list of PoC Use
Cases, categorized by scenarios and linked
to the PureFlex plays. A one page quick
menu has been created that lists suggested
use cases. The image on the right is a
thumbnail of the actual one pager. The
current location of the one page menu is on
the SSI PureFlex POC Nomination page
HERE.
To start building a POC plan, you can select
all or some of the use cases in areas of the
customer’s insert. You can use this one
page menu as the test plan discussion
document for the triage call. The detail
charts will like scenarios to specific sales
plays and focus areas.

IBM Confidential
IBM “Pay as You Grow” offering for MSPs
Optional Schedule of Tiered PAYG Amounts
“Pay as You Grow”
PAYG*
List Price
$750K
Configured
List Price
$750K
Up Front Price
$300K +
Usage Tiers
Tier 1
0-25% Usage
Pay 25% of $225K
Tier 2
26-50% Usage
Pay 50% of $225K
Tier 3
51-75% Usage
Pay 100% of $225K
Tier 4
76-100% Usage
Pay 125% of $225K
PAYG Amount
based on a % of
Total Cores used
PAYG Discount
Example: Up to 60%
PAYG Value
PAYG Discount
minus
Basic Discount
PAYG Amount
$225K

IBM’s “Launch Pad” for MSPs provides a
comprehensive set of services to help MSPs build
their brand and generate demand for their
services.
Analytics &
Insights
MSP
Concierge
Promotion
of MSP via
IBM’s BP
Directory
Marketing
Assets &
Funding
Marketing
Plan
Development
Marketing
Execution
Services
Social Media
and
Marketing
education
MSP Mark
IBM’s MSP
Program
Marketing
Benefits
Highlights
• Marketing services which span
the full breadth of marketing
requirements
• Easy access to these marketing
services via Partner World
• An MSP support service to point
you to the marketing services of
most value to you
• Marketing services which will
help fuel MSP growth !!!
MSP Joint Marketing

MERCI
4th video on youtube. http://www.youtube.com/watch?v=mCzqYid0u6A
2 BLOGs English:
http://expertintegratedsystemsblog.com/index.php/author/pierre-perdaems/
1 BLOG French http://thoughtsoncloud.fr/index.php/2013/03/penser-au-dela-
de-la-boite
White paper: http://www.clabbyanalytics.com/uploads/MSPfinal.pdf

IBM Technology Day 2013 Smarter Computing P Perdaems Salle Rome

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IBM Technology Day 2013 Smarter Computing P Perdaems Salle Rome