Robotics of the (near) future Bertil Thorvaldsson Global Product Manager for Industrial Software Products, ABB Robotics, ABB Group Industrial Robotics - Managing the transformation to the Internet of Things, Services, and People. A case study on how ABB Robotics is managing the transition from a hardware centric business to also become a provider of an eco-system for software-based services. And how to deal with new potentially disruptive technology such as inexpensive advanced sensors, machine learning, and virtual/augmented reality user experiences.

1. © ABB Group
September 14, 2015 | Slide 1
IS Directors Conference 2015
Robotics of the (near) future
Bertil Thorvaldsson, ABB Robotics, September 2015

2. ABB
A global leader in power and automation technologies
~140,000
employees
Present
in
countries
~100
Formed
in
1988
merger of Swedish ASEA
and Swiss BBC
revenue
billion
40$

3. Power and automation are all around us
You will find ABB technology…
crossing oceans and on the sea bed,
orbiting the earth and working beneath it,
on the trains we ride and in the facilities that
process our water,
in the fields that grow our crops and packing the
food we eat,
in the plants that generate our power and in our
homes, offices and factories

4. ABB
Robotics
 Sales and service operations in 53 countries and
more than 100 locations
 5,500 employees
 Manufacturing in Europe, Asia and America
 Introduced painting robots in 1969 and the world’s
first commercially available electric robot in 1974
 Over 250,000 robots delivered worldwide

5. © ABB Group
September 14, 2015 | Slide 5
What is a robot?

6. ABB
Industrial robots
Robots
Comprehensive range with capacity from 1kg to 630kg
Application Equipment
Fully integrated for welding, handling, gluing, sealing, painting
Software
To support robots & systems throughout their entire life-cycle
Manufacturing Cells and Function Packages
Modular cells based on globally proven solutions
Automotive Systems
Fully engineered for BiW, Paint, Powertrain & Press automation

7. ABB
Industrial robots
 Automotive
 Foundry & Forging
 Metal fabrication
 Machine Tools
 Plastics & Rubber
 Food & Beverage
 Pharmaceuticals
 Transportation
 Electrical & Electronics (3C)
 Renewable Energy – Wind & Solar
 …

8. © ABB Group
September 14, 2015 | Slide 8
The future is…

9. © ABB Group
September 14, 2015 | Slide 9
The future is…
collaborative

10. © ABB Group
September 14, 2015 | Slide 10
The future is…
intuitive

11. © ABB Group
September 14, 2015 | Slide 11
The future is…
intuitive
2005 2015

12. © ABB Group
September 14, 2015 | Slide 12
The future is…
connected

13. The future is…
connected
Related external
data Data management
Analytics
Customer
Standardized
Interface
Analytics
Apps
Advanced Service
Agreements
Field Service
Information And
Consultancy
R & D
Information
Secure Real Time Connection
Services

14. © ABB Group
September 14, 2015 | Slide 14
The future is…
virtual

15. © ABB Group
September 14, 2015 | Slide 15
The future is…
virtual

16. The future is…
virtual
1981:
First PC-based offline programming product
1989:
3D offline programming product
1992:
Virtual Robot Technology invented
1998:
First release of RobotStudio

17. © ABB Group
September 14, 2015 | Slide 17
The future is…
virtual
2016

18. © ABB Group
September 14, 2015 | Slide 18
The future is…
challenging
How do industrial
companies deal with
the digital disruption?

19. © ABB Group
September 14, 2015 | Slide 19
Challenge
New business models

20. © ABB Group
September 14, 2015 | Slide 20
Business models
Apple benchmark

21. © ABB Group
September 14, 2015 | Slide 21
Business models
The penalty for missing out
”The battle of devices has
now become a war of
ecosystems”
”Our competitors aren’t
taking our market share with
devices, but with
applications, e-commerce,
advertising, search, social
applications, location-based
services, and many other
things”

22. © ABB Group
September 14, 2015 | Slide 22
Challenge
New ways to develop customer relationships

23. Challenge
Eco-system development

24. © ABB Group
September 14, 2015 | Slide 24
Challenge
Dashboards

25. © ABB Group
September 14, 2015 | Slide 25
Challenge
Service design

26. © ABB Group
September 14, 2015 | Slide 26
Service Design
A user story for each phase of an automation project
Visualization
Engineering
Virtual
Commissioning
Fleet Management Start-up
ProjectsProposals
Operation
Supervision
Sales

27. © ABB Group
September 14, 2015 | Slide 27
Generation Y
High expectations on the user experience